LumApps is a single platform to manage both internal communications and external social communications. A social collaborative intranet and employee social advocacy solution.
The LumApps pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “LumApps Pricing” is clear and concise.
Tiered Structure: Three distinct tiers are presented: “Professional,” “Enterprise,” and “LumApps For Frontliners.”
Visual Cues: Each tier has a distinct colored box, making them visually separate. Checkmarks are used to indicate included features. “Request a Quote” and “Contact Sales” buttons are prominent.
Layout: The layout is organized, with information presented clearly within each tier.
Value-Based Differentiation:
Target Audience: Each tier description highlights the target user and their needs.
Feature List: The feature list shows a clear progression of features across tiers, with each tier adding more value and functionality.
Transparent Pricing:
Pricing Information: While specific prices are not listed, the “Request a Quote” and “Contact Sales” CTAs encourage engagement for personalized pricing.
Addressing Different User Needs:
Tier Names: The tier names suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different user segments based on their needs.
Feature Availability: The tiered feature availability directly addresses varying requirements.
Strategic Use of Information:
Call to Action: “Request a Quote” and “Contact Sales” buttons are strategically placed.
Feature List: The detailed feature list allows for easy comparison.
Add-on Information: Available add-ons are listed for each tier, providing further customization options.
Emphasis on Key Features: The descriptions highlight key benefits and features.
