LumApps

A social collaborative intranet and employee social advocacy solution.

The LumApps pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Headline Focus: “LumApps Pricing” is clear and concise.
   • Tiered Structure: Three distinct tiers are presented: “Professional,” “Enterprise,” and “LumApps For Frontliners.”
   • Visual Cues: Each tier has a distinct colored box, making them visually separate. Checkmarks are used to indicate included features. “Request a Quote” and “Contact Sales” buttons are prominent.
   • Layout: The layout is organized, with information presented clearly within each tier.

2. Value-Based Differentiation:

   • Target Audience: Each tier description highlights the target user and their needs.
   • Feature List: The feature list shows a clear progression of features across tiers, with each tier adding more value and functionality.

3. Transparent Pricing:

   • Pricing Information: While specific prices are not listed, the “Request a Quote” and “Contact Sales” CTAs encourage engagement for personalized pricing.

4. Addressing Different User Needs:

   • Tier Names: The tier names suggest different levels of service and functionality.
   • Target Audience Descriptions: The descriptions explicitly target different user segments based on their needs.
   • Feature Availability: The tiered feature availability directly addresses varying requirements.

5. Strategic Use of Information:

   • Call to Action: “Request a Quote” and “Contact Sales” buttons are strategically placed.
   • Feature List: The detailed feature list allows for easy comparison.
   • Add-on Information: Available add-ons are listed for each tier, providing further customization options.
   • Emphasis on Key Features: The descriptions highlight key benefits and features.