Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. It’s easy to use – start for free today!
This MailChimp pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “Free,” “Essentials,” “Standard,” and “Premium” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from beginners to high-volume senders, helping potential customers quickly identify the most suitable plan.
Transparent Pricing:
Clear Price Points: The “Starts at” prices are prominently displayed for each paid tier, with the “Free” tier clearly marked as $0.
Contact-Based Pricing: The “month with [number] contacts” messages clarify the pricing structure and how it scales with the number of contacts.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
“Everything in [Previous Tier] plus…” Structure: This clearly indicates the progression of features and benefits across the tiers.
Strategic Use of Calls to Action:
“Sign Up Free” and “Add To Cart” Buttons: Clear and prominent buttons encourage users to take action based on their needs.
“Calculate your price” Links: These links allow users to get personalized pricing based on their specific needs.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
Free Tier Availability:
The “Free” tier offers a no-cost entry point, lowering the barrier to entry for users to explore the platform.
Feature Highlights:
The feature lists emphasize key functionalities like “Customer Journey Builder,” “Advanced Segmentation,” “A/B Testing,” and “24/7 Support,” showcasing the platform’s capabilities.
“About” Links:
The “About” links for each tier provide additional information about the features and benefits of each plan.
“Compare plans” Link:
This link provides an option for users to get a more detailed comparison of the different plans.
