Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.
This Unbounce pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “LAUNCH,” “OPTIMIZE,” “ACCELERATE,” and “SCALE” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from small businesses to scaling companies, helping potential customers quickly identify the most suitable plan.
Transparent Pricing and Savings Communication:
Clear Price Points: The prices are prominently displayed for each tier.
Monthly/Annual Toggle: The toggle allows users to easily switch between monthly and annual pricing, with the annual option showing a 10% discount.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
Quantifiable Metrics: Features are quantified with metrics like “Conversions,” “Visitors,” and “Connected Domains,” providing clear usage limits.
“Everything in [Previous Tier] plus…” Structure: This clearly indicates the progression of features and benefits across the tiers.
Strategic Use of Calls to Action:
“Start My Free 14-Day Trial” Buttons: Clear and prominent buttons encourage users to take action and try the service.
“Actually, I need higher limits” Link: This provides an option for users with specific needs to explore customized solutions.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
“RECOMMENDED” Highlight:
The “RECOMMENDED” label on the “OPTIMIZE” tier helps guide users towards a commonly chosen option.
Risk-Free Trial:
“Start My Free 14-Day Trial” Buttons: The prominent buttons clearly indicate the free trial offer.
“All Plans Include” Section:
This section highlights the core features available across all tiers, emphasizing the platform’s value proposition.
Feature Highlights:
The feature lists emphasize key functionalities like “Smart Traffic,” “AMP pages,” “Unlimited landing pages,” and “Unlimited popups,” showcasing the platform’s capabilities.
