An all-in-one workplace platform that allows highly collaborative teams to build, share, and automate custom workflows and processes for data-driven results
The Kintone pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Tiered Structure: Four distinct tiers (Professional, Enterprise, Education & Government, Nonprofit) are clearly laid out in a table format.
Visual Cues: Pricing is prominently displayed. CTAs are clearly visible. The table format facilitates comparison.
Value-Based Differentiation:
Target Audience: Each tier description clearly defines the target customer profile (e.g., “All the powerful features included,” “Tailored to fit your needs,” “Deliver on your mission more effectively,” “An app suite built just for nonprofits”).
Feature List: The feature list shows increasing functionality and value across tiers, although details are omitted with “…” for brevity.
Transparent Pricing:
Clear Pricing: Prices are clearly displayed for the Professional, Education & Government, and Nonprofit tiers.
Custom Pricing Option: The Enterprise tier offers a “Request quote” option, which is suitable for larger organizations with complex needs.
Addressing Different User Needs:
Tier Names: The names suggest different levels of service and target specific segments.
Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size, needs, and sector.
Strategic Use of Information:
Call to Action: “Start Free Trial,” “Request quote,” “Get EDU or GOV Free Trial,” and “Contact our NPO Specialist” CTAs are strategically placed for each tier.
Feature List: The feature list provides a high-level overview of included features.
“Learn More” Links: “Learn More” links provide access to additional information about each tier and optional add-ons.
Minimum User Count: The minimum user count for each tier is clearly stated.
Eligibility Information: Eligibility requirements for the Nonprofit tier are clearly outlined.
Free Trial Options: Free trial options are highlighted for relevant tiers.
Live Demo: A “Live Demo” option is available for the Professional tier.
