JotForm

The JotForm pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Toggle Switch: The “Monthly/Yearly” toggle allows for easy comparison of billing options.
   • Tiered Structure: Four distinct tiers (Starter, Bronze, Silver, Gold) are clearly displayed with visual separation.
   • Visual Cues: The “BEST VALUE” banner highlights a recommended option. Pricing is prominently displayed. CTAs are clearly visible.
   • Layout: The layout is clean and organized, presenting information concisely within each tier.

2. Value-Based Differentiation:

   • Target Audience: Each tier description (implied by the features) highlights the target user and their needs.
   • Feature List: The feature list shows increasing functionality and value across tiers. Limits for forms, submissions, storage, and views are clearly stated.
   • HIPAA Compliance: The availability of HIPAA compliance is clearly indicated, a key differentiator for certain users.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per-month unit and billed annually clarification.

4. Addressing Different User Needs:

   • Tier Names: The names suggest different levels of service and functionality.
   • Feature Availability: The tiered feature availability directly addresses different usage requirements and budgets.

5. Strategic Use of Information:

   • Call to Action: “Get Started” buttons are strategically placed for each tier.
   • Feature List: The detailed feature list allows for easy comparison.
   • Highlighting Limits: Clearly stating limits on forms, submissions, storage, and views helps users choose the right tier.
   • “All Features Included” Note: This clarifies that all features are available in each tier, with differences being in usage limits.
   • Branding Information: The “JotForm Branding” row clarifies the branding options for each tier.
   • Social Proof: The “Trusted by over 10 million users” message provides social proof.