The Freshdesk pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Sprout,” “Blossom,” “Garden,” “Estate,” and “Forest” tiers are clearly labeled and visually separated.
- “POPULAR” Label: The “Forest” tier is highlighted as “POPULAR,” guiding user choice.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features.
- Clear Headings: The headings clearly indicate the target audience or purpose of each tier.
- Dual Pricing: The presentation of both annual and monthly pricing options provides flexibility.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “Everything in [Previous Tier] and…” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “Skill-based Routing,” “HIPAA Compliance,” and “Email Bot (FREDDY)” differentiate the higher tiers.
- Quantitative Differentiation: The inclusion of “Includes up to 5000 Collaborators” provides a clear quantitative difference.
3. Transparent Pricing:
- Clear Pricing Information: The monthly and annual prices are clearly stated for each tier in the local currency (₹).
- Free Trial Offer: All tiers offer a “START TRIAL” option, reducing the barrier to entry.
4. Addressing Different User Needs:
- Getting Started: The “Sprout” tier caters to users with basic needs.
- Standard Support: The “Blossom” tier is designed for users needing standard support features.
- Efficiency: The “Garden” tier caters to users focused on efficiency.
- Performance: The “Estate” tier is for users seeking stellar performance.
- Enterprises: The “Forest” tier caters to large enterprises with complex needs.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “Automations,” “Custom Reports and Dashboards,” and “Email Bot (FREDDY)” highlight the value of each tier.
- Clear Call to Action: The “START TRIAL” buttons provide clear paths for action.
- “POPULAR” Highlight: The “POPULAR” label on the “Forest” tier influences user choice.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
- Local Currency: The use of the Indian Rupee (₹) is appropriate for the target audience in Mumbai, Maharashtra, India.
