The Envato Elements pricing section is effective for its:
1. Clear and Concise Messaging:
Headline Focus: “Millions of Creative Assets. Unlimited Downloads.” immediately grabs attention and highlights the core value proposition.
Subheading Clarity: “The only creative subscription you need” reinforces the comprehensive nature of the offering.
Simplified Plan Presentation: The focus on a single “Individual plan” simplifies the decision-making process.
Benefit-Driven Language: Phrases like “Millions of creative digital assets,” “50M+ additional stock photos,” and “Simple commercial licensing” emphasize the value users receive.
2. Visual Appeal and Hierarchy:
Clean Design: The use of whitespace, clear typography, and a consistent color scheme creates a professional and uncluttered look.
Prominent Image: The abstract image adds visual interest and reinforces the creative nature of the product.
Clear Hierarchy: The headline, subheading, plan name, price, and call to action are presented in a clear visual hierarchy, guiding the user’s eye.
3. Transparent and Simple Pricing:
Clearly Stated Price: “From $16.50/m” is prominently displayed, making the cost immediately clear.
Focus on Value: The emphasis is on the vast library of assets and unlimited downloads, justifying the price.
No Hidden Costs (implied): The simplicity of the presentation suggests no hidden fees or complicated tiers, fostering trust.
4. Strong Call to Action:
Clear CTA Button: The “Start now” button stands out and encourages immediate action.
Sense of Urgency (implied): While not explicitly stated, the implication of immediate access to millions of assets can create a sense of urgency.
5. Addressing User Concerns:
“Cancel any time”: This reassurance addresses potential commitment concerns and builds trust.
Social Proof (implied): The mention of “Created using items from Photos, Graphics and Fonts” subtly suggests the platform’s wide range of capabilities and potential user base.
