Certify is the leading travel, invoice, and expense report management solution for all companies. Experience our industry-leading customer support and get a demo today!
The Certify pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “COMPARE PLANS.” is a clear and direct headline.
Tiered Structure: Three tiers are presented: “CERTIFY NOW!”, “PROFESSIONAL”, and “ENTERPRISE.”
Visual Cues: Tiered boxes visually separate the plans. Clear calls to action (“VIEW DETAILS,” “START FREE TRIAL,” “GET STARTED,” “REQUEST DEMO”) are present. Checkmarks and a ♡ symbol are used to indicate feature availability.
Layout: The layout is organized, with information grouped logically.
Value-Based Differentiation:
Target Audience: Each tier has a brief description of the target user (e.g., “small businesses,” “small & medium businesses,” “large businesses”).
Feature List: A comprehensive feature list is provided, with checkmarks and the ♡ symbol clearly showing which features are included in each tier. This allows for easy comparison.
Transparent Pricing:
Pricing Information: “CERTIFY NOW!” has a clear price listed ($8 per user/month). While “PROFESSIONAL” and “ENTERPRISE” don’t list specific prices, they indicate “Monthly Service Fee” and “Annual Fixed Pricing,” respectively, suggesting different pricing models.
Addressing Different User Needs:
Tier Names: The tier names suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different business sizes and needs.
Feature Availability: The feature list shows a clear progression of features across tiers, catering to different requirements.
Strategic Use of Information:
Multiple Calls to Action: A variety of calls to action are present, catering to different stages of the customer journey (e.g., “START FREE TRIAL,” “REQUEST DEMO”).
Feature List: The detailed feature list allows users to easily compare plans and see what’s included.
Emphasis on Key Features: The use of the ♡ symbol highlights key features.
Employee Count: Each tier specifies the target employee count.
