Artesian

Artesian is a powerful technology for client facing commercial teams, designed to accelerate revenue growth by helping create deeper and more meaningful B2B relationships.

The Artesian pricing section is effective for several reasons:

  1. Clear Segmentation and Targeting:
  • Enterprise vs. SME: The clear division between “Enterprise” and “SME” caters to different customer segments with varying needs and budgets.
  • Structured Pilot: Offering a “Structured Pilot” program allows potential enterprise clients to test the service and build a business case before committing to a full subscription.

 

  1. Emphasis on Value and Features:
  • Detailed Feature Lists: The inclusion of comprehensive feature lists for each tier helps potential customers understand the value proposition and compare offerings.
  • Focus on Key Benefits: The descriptions highlight key benefits, such as company profiling, business insights, analytics, and integrations, which are crucial for the target audience.
  • Fully Managed Services: Highlighting fully managed services, onboarding, training, and support emphasizes customer success and reduces the perceived burden of implementation.

 

  1. Strategic Use of “Contact Us”:
  • Custom Pricing: The “Contact Us” approach for both tiers allows for customized pricing based on individual needs and usage, which is common for enterprise and complex solutions.
  • Personalized Consultation: Encouraging direct contact allows for personalized consultations and helps build relationships with potential customers.

 

  1. Clear Call to Action for Enterprise:
  • “Get Started” Button: The “Get Started” button for the Enterprise tier provides a clear path for potential customers to initiate the sales process.
  • Minimum Term Information: Clearly stating the minimum term (2 years) and billing frequency (annually) provides transparency.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean, organized, and easy to navigate, making it simple for users to compare features and understand the offerings.
  • Checkmarks and Icons: The use of checkmarks and icons effectively highlights included features and enhances visual appeal.
  • “View All Features” Links: Providing “View All Features” links allows users to delve deeper into the offerings if they desire.

Other Pricing Examples