The Acuity Scheduling pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Grow Your Business, Even While You Sleep” immediately communicates the value proposition.
- Tiered Structure: “Emerging,” “Growing,” and “Powerhouse” tiers are clearly labeled and visually separated.
- Visual Cues:
- The “MOST POPULAR” label highlights the recommended plan.
- Checkmarks effectively indicate feature availability.
- The “START FREE 7-DAY TRIAL” buttons are visually distinct and consistent.
- The toggle for “Pay Annually” and “Pay Monthly” is present.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups based on their business size and needs.
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers.
3. Transparent Pricing:
- Pricing Information: The monthly prices are clearly displayed for all tiers.
- Trial Offer: The “START FREE 7-DAY TRIAL” message is prominently displayed.
- Annual Savings: The percentage savings for annual billing are clearly stated.
- Currency: The currency (USD) is clearly stated.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic scheduling to advanced customization and compliance.
- Staff/Location count: the number of staff/location count clearly differentiates the tiers.
5. Strategic Use of Information:
- Call to Action: “START FREE 7-DAY TRIAL” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The mention of “Award-winning customer service included in every plan” is a strong selling point. The inclusion of features like “HIPAA compliance” targets specific user needs. The inclusion of the number of staff/location count per tier is a great quick differentiator.
