The Abacus pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Find the Plan That’s Right for Your Business” directly addresses the user’s need.
- Tiered Structure: “Starter,” “Professional,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues:
- The “RECOMMENDED” label highlights the most popular plan.
- Checkmarks effectively indicate feature availability.
- The “Sign Up” and “Schedule Demo” buttons are visually distinct.
- The use of a contrasting color for the “Professional” tier draws attention.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (small businesses, companies with high expense volumes, companies with complex workflows).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers with “All [Previous Tier] Plan Features” structure.
3. Transparent Pricing:
- Pricing Information: The “Starter” tier has a clear per-user monthly price. The “Professional” and “Enterprise” tiers use “Custom Quote,” suggesting customized pricing.
- Billing Options: Both monthly and annual billing options are clearly indicated for the “Starter” tier.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic expense tracking to advanced integrations and support.
5. Strategic Use of Information:
- Call to Action: “Sign Up” and “Schedule Demo” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The inclusion of specific integrations (NetSuite, Salesforce, etc.) targets specific user needs. The mention of “Customer Success resources” and “Comprehensive implementation package” highlights strong support offerings.
