See how PagerDuty’s Platform for Real-Time Operations integrates machine data & human intelligence to improve visibility & agility across organizations. Sign up for a free 14 day trial!
This PagerDuty pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “Free,” “Professional,” “Business,” and “Digital Operations” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
Transparent Pricing:
Clear Price Points: The prices are prominently displayed for each paid tier, with the “Free” tier clearly marked as $0.
Per User/Month Pricing: The “per user/month” structure for the paid tiers clarifies the pricing model.
“Call Us” for Enterprise: The “Call Us” designation for the “Digital Operations” tier suggests custom pricing, which is common for enterprise-level solutions.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
“Free Plan, plus…” and “Professional Plan, plus…” Structure: This clearly indicates the progression of features and benefits across the tiers.
Strategic Use of Calls to Action:
“GET STARTED,” “START FREE TRIAL,” and “CONTACT US” Buttons: Clear and prominent buttons encourage users to take action.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
“Most Popular” Highlight:
“MOST POPULAR” Banner: This banner clearly indicates the recommended plan, guiding users towards a popular choice.
Annual Billing Savings:
“Billed Yearly (Save 17%)” Toggle: This clearly highlights the potential savings with annual billing.
Product Segmentation:
“DevOps/ITOps” and “Customer Service” Tabs: These tabs allow users to filter plans based on their specific needs.
Social Proof:
“Used every day by over 13,000 companies…” Message: This message adds credibility and builds trust.
Additional Information:
“Volume pricing available” Note: This indicates that there are potential discounts for larger deployments.
