This BrightLocal pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “Single Business,” “Multi Business,” “SEO Pro,” and “Just Reviews” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, based on business size and needs, helping potential customers quickly identify the most suitable plan.
Transparent Pricing and Savings Communication:
Clear Price Points: The monthly prices are prominently displayed for each tier.
Annual Billing Savings: The “(Go Annual – get 2 months free!)” messages clearly highlight the potential savings with annual billing.
“BEST VALUE” Highlight: The “BEST VALUE” label on the “SEO Pro” tier helps guide users towards a commonly chosen option.
Per Location Pricing: The “Just Reviews” tier clearly specifies “per location” pricing, making it easy to understand the cost for multiple locations.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
Clear Feature Metrics: Features are quantified with metrics like “Local Search Ranking Reports,” “Google My Business Audits,” and “Monitor Reviews,” providing clear usage limits.
Checkmarks: Checkmarks are used effectively to indicate included features.
Strategic Use of Calls to Action:
“Try for free” Buttons: Clear and prominent buttons encourage users to take action and try the service.
“Learn more” Button: For enterprise level.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
Focus on Core Value:
Local SEO and Reputation Management: The features listed clearly focus on local SEO and reputation management, highlighting the core value proposition of the platform.
Enterprise Option:
Clear Path for Custom Pricing: The “Enterprise” section provides a clear path for larger organizations to get custom pricing.
Additional Features Sections:
The “Additional Features” sections help to highlight the extras that are included in each plan.
