The Pimcore pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: “Community Edition,” “Enterprise Subscription,” and “Unlimited Subscription” are clearly labeled and visually separated.
- Visual Cues: Checkmarks are used effectively to indicate feature availability. Different color backgrounds help distinguish the tiers.
- Layout: The layout is clean and organized, with consistent spacing and formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier caters to different user needs: open-source users, businesses requiring commercial features, and those needing unlimited access.
- Feature List: The detailed feature list clearly outlines the differences between the tiers, highlighting the added value of the paid subscriptions.
3. Transparent Pricing:
- Pricing Information: “Community Edition” is clearly marked as “Free forever,” and “Enterprise Subscription” is “Annual subscription.” “Unlimited Subscription” pricing is available “Upon request.”
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of usage and support.
- Feature Availability: The feature availability caters to different needs, from open-source to enterprise-level requirements.
5. Strategic Use of Information:
- Call to Action: “Download” and “Ask for a Quote” buttons are clearly visible, encouraging user engagement.
- Other Information: The inclusion of “Service Level Agreements” and “Professional Services” sections provides comprehensive information about support and additional offerings.
