The Keen pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Free,” “Team,” “Business,” and “Custom” tiers are clearly labeled and visually separated.
- Progressive Pricing: The pricing clearly increases from “Free” to “Business,” with “Custom” offering a tailored solution.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Call to Action Buttons: The “Sign Up Now” and “Request a Demo” buttons are visually distinct and clearly labeled.
- Informative Descriptions: The descriptions provide a clear understanding of the value proposition for each tier.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The feature lists clearly show the increasing capabilities of each tier.
- Specific Feature Differentiation: Features like “Data Explorer,” “Role-Based Access,” and “Custom SSL” differentiate the higher tiers.
- Quantitative Differentiation: The differences in event and query limits provide clear quantitative differences.
- Free Option: The “Free” tier offers a starting point for users with basic needs.
- Custom Plan: The “Custom” tier offers a tailored solution for organizations with specific needs.
3. Transparent Pricing:
- Clear Pricing Information: The monthly prices are clearly stated for the “Free,” “Team,” and “Business” tiers.
- Custom Pricing: The “Custom” tier uses “Chat with our team to create a custom plan,” indicating a tailored solution.
- Free Trial/Free Plan: The “Free” tier offers unlimited access for 30 days, then limited access forever.
- No Credit Card Required: The “No credit card required” message for the free plan removes a barrier.
4. Addressing Different User Needs:
- Basic Needs/Trials: The “Free” tier caters to users with basic needs and trials.
- Small Teams: The “Team” tier is designed for small teams needing core features.
- Businesses Needing Advanced Features: The “Business” tier caters to businesses needing advanced features and high usage limits.
- Organizations With Specific Needs: The “Custom” tier caters to organizations with specific needs and complex requirements.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “Data Explorer,” “Role-Based Access,” and “Custom SSL” highlight the value of each tier.
- Clear Call to Action: The call-to-action buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
