This Mailerlite pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Simple Headline: “Pricing” is straightforward and immediately tells the user what the section is about.
- Value Proposition: “We believe pricing should be straightforward, fair and affordable for all businesses” sets a positive tone and builds trust.
- Interactive Slider: The “How many subscribers do you have?” slider provides an engaging and interactive way for users to see pricing based on their needs.
- Clear Table Format: The pricing table is easy to read and understand, with clear columns for “Subscribers,” “Emails/month,” and “Monthly cost.”
- Highlighting Current Selection: The selected subscriber range is highlighted, making it easy to see the corresponding price.
- Currency Options: The USD and EUR options cater to a wider audience.
- Billing Options: The monthly and annual billing options provide flexibility.
- Clean Design: The overall design is clean and modern, enhancing readability.
2. Value-Based Differentiation:
- Subscriber-Based Pricing: Pricing is directly tied to the number of subscribers, making it easy for users to understand the cost.
- Unlimited Emails: The “Unlimited” emails/month offering simplifies the pricing and removes usage concerns.
- Incremental Pricing: The pricing increases incrementally with subscriber ranges, reflecting added value.
3. Transparent Pricing:
- Clear Pricing Information: The monthly prices are clearly stated for each subscriber range.
- Dynamic Pricing: The slider allows users to see the price change dynamically as they adjust the number of subscribers.
- “See full pricing” Link: The link provides access to more detailed pricing information.
4. Addressing Different User Needs:
- Scalability: The pricing structure caters to businesses with varying subscriber sizes.
- Flexibility: The monthly and annual billing options provide flexibility for different budgets.
- Currency Options: The currency options cater to a global audience.
5. Strategic Use of Information:
- Benefit-Oriented Message: The initial message emphasizes fairness and affordability.
- Interactive Experience: The slider provides an engaging and interactive experience.
- Clear Call to Action: The “See full pricing” link provides a clear path for further information.
