Trello

The Trello hero section is a standout design for several reasons:

1. Concise and Actionable Headline
“Trello helps teams move work forward.” conveys the product’s primary value in a clear, impactful way. It resonates with their target audience (teams) and focuses on progress and productivity.

2. Empathetic and Descriptive Subheadline
“Collaborate, manage projects, and reach new productivity peaks…” directly addresses common needs of the audience. It provides specific use cases, making the value proposition relatable.
The mention of diverse work environments (“From high rises to the home office”) makes it inclusive.

3. Effective Call-to-Action (CTA)
The “Sign up – it’s free” CTA removes barriers by highlighting a no-risk entry point. It’s also positioned next to an email field, streamlining the onboarding process.

4. Visually Engaging Design
The illustration portrays collaboration and teamwork, which aligns with the product’s purpose. It’s colorful, approachable, and conveys a sense of positivity and progress.
The gradient background (subtle purple to pink) creates a calming yet inspiring tone.

5. Clean Layout
The layout is uncluttered, directing attention to the headline, subheadline, and CTA without distractions.
Ample white space ensures readability and a modern aesthetic.

6. Branding Consistency
The colors and illustrations align with Trello’s brand identity, creating a cohesive experience across the website and marketing materials.

7. Focus on Emotional Connection
The hero section appeals to the audience’s aspirations for better teamwork and productivity, building an emotional connection to the product.