Asana SaaS Website Hero Section Design

The Asana hero section is effective for its:

1. Clear and Concise Headline:
   “Make work work for you.” This is a strong, concise, and action-oriented headline. It immediately grabs attention and speaks to a universal desire for productivity and efficiency. It’s memorable and easy to understand.

2. Value Proposition:
   The text below the headline expands on the value proposition: “From the small stuff to the big picture, Asana organizes work so teams know what to do, why it matters, and how to get it done.”
   This highlights key benefits:

   • Comprehensive work organization.
   • Clarity on tasks and responsibilities.
   • Understanding of project purpose and importance.
   • Streamlined workflow and execution.

3. Strong Call-to-Action (CTA):
   “Get Started” is a clear, prominent, and action-oriented CTA. It encourages immediate engagement. “Watch Video” serves as a secondary CTA for users who want to learn more before trying the product.

4. Focus on User Benefits:
   The value proposition focuses on the outcomes for the user (teams knowing what to do, why it matters, and how to get it done), rather than just listing features. This is a strong approach as it connects with the user’s needs and desires.

5. Implied Visual Reinforcement:
   The presence of checkmarks (✔) next to phrases like “Collect creative feedback,” “Get budget sign-off,” and “Launch brand campaign” suggests a visual element that reinforces these actions. These are likely examples of how Asana helps users achieve specific tasks.