Stripe

This hero section from Stripe is a prime example of effective web design and communication.

Here’s why it’s outstanding:

1. Clear, Bold Headline
“Payments infrastructure for the internet” succinctly conveys the core value of Stripe. It’s simple, memorable, and captures attention immediately.

2. Compelling Subtext
The supporting text highlights Stripe’s wide applicability, stating that it’s used by “millions of businesses of all sizes.” This builds trust and communicates scalability, appealing to startups and enterprises alike.

3. Strategic Visual Hierarchy
The headline and CTAs dominate the left side, while the visual representation of the product (payment interface and analytics) anchors the right. This balanced layout makes the section both informative and visually engaging.

4. Interactive Product Mockup
The inclusion of the payment form and analytics dashboard reinforces Stripe’s functionality. It provides a direct visualization of the platform’s usability, showcasing the seamless experience for end-users.

5. Dynamic Gradient Background
The gradient adds a modern, vibrant aesthetic that grabs attention without being distracting. It reflects innovation, aligning well with Stripe’s tech-forward brand image.

6. Actionable CTAs
Two prominent CTAs, “Start now” and “Contact sales,” cater to different audience segments: self-service users and those who need a sales-driven onboarding.

7. Social Proof
The subtext subtly incorporates social proof by mentioning “millions of businesses” and highlighting Stripe’s extensive reach, increasing credibility.

8. Customizable for Diverse Audiences
The design, tone, and functionality appeal to developers, business owners, and decision-makers alike, addressing the pain points of each group.