Bandwidth SaaS Website Hero Section Design

The Bandwidth hero section is effective for its:

1. Clear and Compelling Headline:
   “Exceptional experiences everywhere” is a strong, concise, and aspirational headline. It immediately communicates the core value proposition: enabling businesses to deliver exceptional experiences to their customers, regardless of location. It’s memorable and easy to understand.

2. Value Proposition:
   The text below the headline expands on the value proposition: “The universal platform for global enterprise communications. Bandwidth is the global cloud platform enterprises choose for cloud-ready voice, messaging, and emergency services.”
   This highlights key aspects:

   • Comprehensive communication platform.
   • Global reach.
   • Enterprise focus.
   • Specific services offered: voice, messaging, and emergency services.

3. Strong Call-to-Action (CTA):
   “TALK TO AN EXPERT” and “TRY IT FREE” are both clear, prominent, and action-oriented CTAs. They offer different engagement paths: direct contact with an expert and a free trial of the platform. This caters to different user preferences and stages of the buying journey.

4. Visual Reinforcement:

   • Abstract Graphic with World Map: The abstract graphic featuring a world map with interconnected points visually represents Bandwidth’s global reach and interconnected communication services. The style is modern, clean, and professional. The use of diverse avatars subtly suggests inclusivity and global reach.
   • Clean and Modern Design: The overall design is clean, uncluttered, and professional. The use of white space and clear typography makes the information easy to digest.

5. Strategic Design:

   • Color Palette: The blue and white color scheme is professional and trustworthy. The highlighted CTAs stand out against the background.
   • Typography: The use of clear and readable fonts ensures the information is easily digestible.
   • Visual Hierarchy: The headline is the most prominent element, followed by the value proposition text, the CTAs, and the graphic, creating a clear visual hierarchy.

6. Focus on the Target Audience:
   The language and messaging are clearly targeted at enterprises and businesses with global communication needs.

7. Unique Aspects:

   • The combination of a strong headline, clear value proposition, and prominent CTAs makes this a highly effective hero section.
   • Offering two distinct CTAs caters to different user needs and stages of the buying journey.
   • The “NEW Bandwidth and Avaya partner to accelerate cloud migration for CSPs” banner at the top provides timely and relevant information and positions Bandwidth as a leader in the cloud migration space. This serves as a form of social proof and builds credibility.
   • The “CLOUD MIGRATION SOLVED!” sidebar (likely a pop-out or slide-in) offers a specific solution to a common pain point and provides an additional engagement opportunity.