When you have two similar sides of a design with a central axis point, symmetrical equilibrium occurs. So if you split the design in half, the left & right are mirror images of each other. A concept has to have evenly weighted graphics on each side. It is then considered to be completely symmetrical.
Symmetrical nature enables you to similarly attract attention to all areas of an image. This style of design is typically very organized & rigid in nature & is known as formal balance.
For advertisers, a symmetrical design is suitable for projects such as invites to events or coupon sales. But if used on more innovative items, it may appear repetitive.
When you have separate visual representations on each side of the design, asymmetrical harmony happens & yet the image still looks balanced. A concept needs to have unequal visual weight on each side. It is then deemed asymmetrical. Also, those unequal visuals need to offset each other.
Asymmetrical designs can elicit sensations of movement & look more contemporary than symmetrical designs, but it can be harder & less simple to create associations between the different elements of the design.
It is important to note that asymmetrical equilibrium is still strategic — the haphazard placement of shapes around a page will not create a compelling composition. You will need to work out how to balance out the picture to make a good asymmetrical design.
For example, The Starry Night of Vincent van Gogh uses a prominent visual, the light, in the upper right. And contrasts it out with a dark cypress tree in the lower left. If Van Gogh put both the sun and the tree on the right side of the page. It would not be a successful asymmetrical balance.
Asymmetric balance is where you have two opposite sides of a pattern & have unequally positioned visual weight & yet you have always achieved a sense of balance. It stimulates a feeling of modernism & movement. Symmetric balance, on the other hand, is when, on either side of a central point of the axis. You have two identical sides of the design with equal weight. It evokes a sense of structure and formality.
Examples of Balance in Graphic Design
Airbnb – Example of Symmetry Logo Design
Google is a great example of using spacing & colors to maintain the balance in the design.
The logo is super simple, just six letters in a clean font but the very thoughtful use of white space with bright primary colors makes it feel approachable & iconic.
Each color, blue, red, yellow, and green, represents a playful, inclusive energy while maintaining a sense of professionalism. The way they’ve alternated the colors creates harmony and balance. It is not just about aesthetics. It subtly reflects Google’s brand values of diversity and innovation.
The spacing between the letters is another underrated genius move. It gives the logo room to breathe, keeping it clean and uncluttered. Even though the font is straightforward, the balance of spacing and color gives it a personality that’s both fun and trustworthy.
Google’s logo proves that great design doesn’t have to be complicated. Sometimes, getting the basics like spacing and color harmony just right is all you need to create something iconic.
BP Logo 
BP logo is one of the best examples that follows all the balance, symmetry, and harmony principles of design. It is a perfectly symmetrical logo that uses color to create a sense of energy and freshness. The gradient shades of green and yellow not only reflect BP’s focus on sustainability and environmental consciousness but also add depth and vibrancy to the design.
The symmetrical sunburst pattern gives the logo a dynamic yet balanced look, symbolizing growth, energy, and optimism. The choice of colors works seamlessly together to convey harmony while standing out as bright and recognizable. It’s a logo that feels both natural and forward-thinking, aligning perfectly with BP’s brand values.
Darwin AI Logo
I personally like the Darwin AI logo for its balance & symmetry + the clever use of the alphabet D from their name to form an icon with the aesthetics of a brain while making sure the logo is simple and easily recreateable in smaller sizes and single color.
