Using the dynamic features of motion graphics to hook & entertain your audience has been trendy since a few years. Right from the title credit scenes of movies, educational videos to marketing & advertising videos, motion graphics have indeed become the new norm for modern visual communications.   So let’s understand what are motion graphics & things to know when making them.  What are Motion Graphics? The simplest way to explain motion graphics is that they are animated art. To further explain, motion graphics are sequences of animation or digital video imagery that gives out an appearance of motion or rotation. They are typically used in conjunction with audio in multimedia projects. Motion graphics is an excellent way to grab users’ attention. They make boring static images into lively animated videos. That does not mean that still images are bad, but motion graphics can significantly attract people & keep them hooked for a longer period of time.  Now that you know what motion graphics are, let’s explore a bit more about their types. Further, we’ll also give you some ideas on making cool motion graphics. Types of Motion Graphics  There are a lot more types of motion graphics. It’s difficult for us to pick a favorite. You can carefully ideate or hire professional motion graphics design services, which can make the task simpler for you. We’re going to tell you how you can get the dopest motion graphics at cheaper rates at the end, so stick around to find out how.  Things to Keep in Mind when Making Motion Graphics? Have Realistic Goals To have a successful campaign, you need to have a solid foundation, to begin with. This is why it is essential to set goals & objectives at the very beginning. But, when doing so, make sure you are not being too impatient or hasty. Set goals that are measurable & achievable.  Consider factors such as your target audience, video length, budget, etc., when making motion graphics for your marketing campaign. Think about what type of video will align with your set goals & move on to the next steps.   Find Professional Motion Graphics Designing Service If you find it challenging to make motion graphics, you might hire a graphic designer who can do the job for you. But, often, graphic designers or agencies charge a lot. So, if you are on a limited budget but still want top-notch motion graphics, you should go for a motion graphics designing service. Motion graphics services such as Draftss are not limited to just one area of expertise, but a lot. You can design whatever motion graphics you want without emptying your pockets.  Also, Draftss is a subscription-based UNLIMITED graphic designing service, which means you can literally create unlimited motion graphics as long as you are subscribed.  Brainstorm Just hiring motion graphics designers is not the end of the road for you. You must actively participate in the brainstorming process if you want maximum output. Doing so will also help the creatives to know the exact details of your desired motion graphics.  Be Open to New Ideas Thinking outside the box & being open to new ideas is a rare trait. But, if you want your campaign to be successful or simply want quality motion graphics for future use, you need to be open-minded.  Understand that the creative professionals that you hire(graphic designer, agency or service) might actually know insights on what works the best in the industry & if they are sure about altering a few changes to your motion graphics-be acceptable. Of course, if you still want your project exactly as you desired, you may have it your way too.  To Wrap Things Up We hope that you understand the gist of what motion graphics are. So, if you plan to get started, you should definitely check out Draftss’s motion graphics services.  For more such informative articles, go to our Graphic Designing blog page. We constantly strive to give out as much information as possible on a regular basis.  

Graphic design aesthetics might be underrated, but they are crucial for any business to prosper. Aesthetics help to create a brand identity & give a sense of perception.  Aesthetics play a massive part in graphic design as it helps brands look more attractive & visually pleasing.  This article will explain some graphic design aesthetics that could make a brand more appealing to users.  Let’s jump right into it! Visual Identity The visual identity of a brand helps to communicate intangible qualities through images, shapes & color. Graphic designers use logos, fonts, color palettes, and image collections that express the personality of a Company. There are even ways to see how these design choices would look in action, in real time. For example, inoRain offers a tool page where users can explore a custom real-time OTT app interface, which lets users change colors, fonts, and layouts to match their brand, helping them see exactly how their streaming app could look before anything gets built. It’s a fun and helpful way to understand how visual identity connects with technology, especially in apps people use to watch videos and shows. This helps to evoke emotions and experiences that set a brand tone for user recall.  One of the most popular sorts of graphic design aesthetics is visual identity design. To generate design elements that work across all visual media, visual identity graphic designers must have a broad understanding of all sorts of graphic design. They must also have strong communication, intellectual, and creative abilities and a desire to learn about other sectors, companies, trends, and rivals. Marketing & Advertising All companies rely on positive marketing efforts to have an impact on the decision-making process of consumers. The best marketing is when it satisfies user needs, demands & wants. Generally, people find visual content more attractive & engaging. This is where graphic design comes into the picture by making companies promote & communicate effectively with their customers.  Listed below are a few examples of graphic marketing & advertising designs: Marketing graphic designers have to be proficient in different styles of graphic design aesthetics. They must also be familiar with presentation apps for print and online designs.    User Interface User Interface (UI) maximizes usability and the user experience. Optimizing the UI makes the interface easy to use and gives the user a friendly experience.  The UI design aspect focuses on designing on-screen graphic elements like buttons, menus, micro-interactions, etc. The UI designer manages the aesthetics & technicality of the designs.  Here’s a list of a few user interface graphic designs: To have the best outcome, a UI graphic designer must work closely with UX(user experience) designers and UI developers. By doing this, the UI graphic designer gets to understand the in-depth functioning of the program/app/site.   Publication Publications are communication pieces that are circulated through public distribution. Publications have typically been in print form. Newspapers, books & magazines are a few popular forms of publications. In recent times, there has been an increasing demand for online publications. This is where graphic design aesthetics for publications comes into the picture.  For this type of graphic design, the designers must work closely with the editors & publishers. This helps them create attractive layouts, typography, and artwork such as graphics & illustrations.  Here’s a list of a few graphic design publications: The graphic designers for publications must be well-versed in both print & digital platforms.   Packaging Every product indeed requires packaging for storage & distribution. However, it is also true that good packaging can communicate to consumers, making it an essential marketing tool. When done right, product packaging can tell a brand’s story.  Designing packaging requires high knowledge of print processes & a detailed understanding of industrial design & manufacturing. The designers working on packaging graphics require high problem-solving skills & must keep up with the market trends.  The graphic designers working on packaging graphics must be flexible. They should be able to meet the deadlines and the expectations of the client, manufacturers & marketers.  Motion graphics Content is King, but video content is the Emperor!  Due to technological advancements, the video-making process is simplified and comes at a very high quality.   Basically, motion graphics are graphics that are in motion. Motion graphics are widely used in online media, films & television. It includes animation, audio, typography, video, and a few other effects.   Earlier motion graphics were limited to only TV & films. But due to technological advancements, the cost & time have been significantly reduced, making it easily accessible.  A few examples of where motion graphic designs are used: In some areas, 3D modelling, market understanding & coding skills can be useful. Motion graphics adds a cool flavor to graphic design aesthetics. Environmental Environmental graphic design is a broad type of design. It connects people by making public spaces attractive, interesting, informative & easier to navigate.  Here are some examples of environmental graphic designs: Environmental graphic design incorporates all kinds of architectural, interior, landscape, and industrial design. Designers create and implement their concepts in collaboration with professionals from various industries.  Typically, environmental graphic design aesthetics have been used as static designs. Although in recent times, interactive digital graphic designs have been gaining popularity.   Art & illustration Graphic design is the art and profession of solving problems and communicating ideas using visual elements such as typography, images, colour, and shape. Graphic design is about communicating with its target audience, but illustrations are about creative interpretation.  Technically, art & illustrations are not a part of graphic design. However, they are widely used in commercial spaces. Here are a few examples of graphic designs used for art & illustrations: Thus, Art and illustration are the essential components of graphic design aesthetics that make it memorable, attractive & unique.  How will you find the right type of graphic design aesthetics? Graphic design is an ever-growing field. With more technological advancements, the demand for newer graphic designs is inevitable. Also, the need for specialized & skilled designers is on the rise. Thus,

Do you manage creative projects? Are you looking to improve your graphic designs? If you are wondering how to optimize your graphic design process, then you’ve come to the right place. We at Draftss have some exciting tips for you. In this article, we will explore the graphic design process for bettering your creative visual content. Read along to maximise the efficiency of your graphic design process.  Let’s get started! What exactly is the Graphic Design Process? To tell you what exactly the graphic design process is, in a nutshell, it is the process from ideation of the creative design brief to the finished product. These include all the steps that are required to make a quality graphic design.  Take a look at the steps required to create an optimal graphic design for a better visual experience.    Creative Brief The creative brief is the first step & probably the most important step when making a graphic design. It sets the entire mood for your design project. Having a clear, informative & solid creative brief helps the designer understand the project.  Meeting in person with your client or using an online collaboration tool is the best approach to generating a solid brief. When you meet in person, you can discuss any issues or concerns in real-time. This gives you a better understanding of the client’s requirements. You may also utilize a form tool to collaborate on a brief with your clients. Google forms, for example, will make it easy for you and your clients to respond to any design-related inquiries. Try to mention these points in your creative brief:  Information about the business Guidelines for branding The primary audience Define the brand’s problems  What should the finished result look like? (I.e., brochure, eBook, etc.) Expectations and milestones  Budget Examining the creative brief in person or over video is the best approach for everyone on the team to be on the same page.  Graphic Design Research While doing graphic design research, try to include all the essential information as possible in your creative brief to minimize the time spent in this phase. It may vary depending on the scale of the project. That being said, it’s also equally beneficial if graphic designers do research on their own. By doing so, the designers get a better understanding of the project & the audience they are working for.  Include these aspects while doing your graphic design research: Competitor analysis Researching your target audience’s interests on social media Look for competitor press releases & interviews This helps you understand your competitors & you might learn a few things. Also, you get to know what works & what doesn’t in the graphic design market.  Brainstorming Design Ideas Once you & the graphic designers have researched, the next step is to brainstorm different design ideas. It is important for the client & graphic designers working on the project to brainstorm design ideas.     The project owner has firm ideas about how the final designs should look. Ideally, include any relevant links or inspiration in the brief to ensure maximum clarity to graphic designers & everyone else involved with the project.  You can reach out to different design forums or social media groups to get more ideas & inspiration. Quora, Facebook, Slack, etc. are some of the popular options you could refer to.  Here are some tips to have a productive brainstorming session: Don’t be self-conscious Look outside for inspiration Be transparent Be honest Question the creative brief Play word games for idea generation Take a break when needed This way, you get one step closer to optimizing the graphic design process.  Review Your Work Project design managers must check in with graphic designers from time to time. This helps to ensure that the project is running smoothly & as planned. When project managers check the project at the crucial parts, they can give feedback to designers at the right time. Project managers must be able to properly guide the designers to fulfil the task as required by the client.  Once the design is almost done, it is essential to review each & every aspect of the design. You have to ensure that the graphic design is per the client’s needs. Sometimes you have to compromise with yourself & accept that the client is paying for the design they want.  Final Presentation of the Design Once your graphic design project is complete after many revisions, then comes the final presentation part. It is perhaps the most nerve-racking part of the entire graphic design process.  Once you present your design to the client & they like it, you don’t need to make any more changes to the project. You now, need to carefully package the project in a structured manner. Also, we would strongly advise you to attach an invoice along with your project.   Key Takeaways The graphic design process is complex, but a few of the steps that we’ve mentioned may surely help you. Of course, not every step can suit your style of project management. We’ve made this article to make it simple & easier for you to understand how you can optimize your workflow.  Check out our blog page for more such informative articles. Have you already tried any of these or other steps to optimize your graphic design process? Let us know in the comment section how it went for you.