Graphic design aesthetics might be underrated, but they are crucial for any business to prosper. Aesthetics help to create a brand identity & give a sense of perception.
Aesthetics play a massive part in graphic design as it helps brands look more attractive & visually pleasing.
This article will explain some graphic design aesthetics that could make a brand more appealing to users.
Let’s jump right into it!
Visual Identity
The visual identity of a brand helps to communicate intangible qualities through images, shapes & color. Graphic designers use logos, fonts, color palettes, and image collections that express the personality of a Company. This helps to evoke emotions and experiences that set a brand tone for user recall.
One of the most popular sorts of graphic design aesthetics is visual identity design. To generate design elements that work across all visual media, visual identity graphic designers must have a broad understanding of all sorts of graphic design. They must also have strong communication, intellectual, and creative abilities and a desire to learn about other sectors, companies, trends, and rivals.
Marketing & Advertising
All companies rely on positive marketing efforts to have an impact on the decision-making process of consumers. The best marketing is when it satisfies user needs, demands & wants. Generally, people find visual content more attractive & engaging. This is where graphic design comes into the picture by making companies promote & communicate effectively with their customers.
Listed below are a few examples of graphic marketing & advertising designs:
- Postcards & Flyers
- Infographics
- Posters
- Banners
- Brochures
- PowerPoint presentations
- Social media ads
- Trade show displays
Marketing graphic designers have to be proficient in different styles of graphic design aesthetics. They must also be familiar with presentation apps for print and online designs.
User Interface
User Interface (UI) maximizes usability and the user experience. Optimizing the UI makes the interface easy to use and gives the user a friendly experience.
The UI design aspect focuses on designing on-screen graphic elements like buttons, menus, micro-interactions, etc. The UI designer manages the aesthetics & technicality of the designs.
Here’s a list of a few user interface graphic designs:
- Game interface
- Web page design
- App design
- Website theme design
To have the best outcome, a UI graphic designer must work closely with UX(user experience) designers and UI developers. By doing this, the UI graphic designer gets to understand the in-depth functioning of the program/app/site.
Publication
Publications are communication pieces that are circulated through public distribution. Publications have typically been in print form. Newspapers, books & magazines are a few popular forms of publications. In recent times, there has been an increasing demand for online publications. This is where graphic design aesthetics for publications comes into the picture.
For this type of graphic design, the designers must work closely with the editors & publishers. This helps them create attractive layouts, typography, and artwork such as graphics & illustrations.
Here’s a list of a few graphic design publications:
- Books
- Newspapers
- Newsletters
- Magazines
- Catalogs
The graphic designers for publications must be well-versed in both print & digital platforms.
Packaging
Every product indeed requires packaging for storage & distribution. However, it is also true that good packaging can communicate to consumers, making it an essential marketing tool. When done right, product packaging can tell a brand’s story.
Designing packaging requires high knowledge of print processes & a detailed understanding of industrial design & manufacturing. The designers working on packaging graphics require high problem-solving skills & must keep up with the market trends.
The graphic designers working on packaging graphics must be flexible. They should be able to meet the deadlines and the expectations of the client, manufacturers & marketers.
Motion graphics
Content is King, but video content is the Emperor!
Due to technological advancements, the video-making process is simplified and comes at a very high quality.
Basically, motion graphics are graphics that are in motion. Motion graphics are widely used in online media, films & television. It includes animation, audio, typography, video, and a few other effects.
Earlier motion graphics were limited to only TV & films. But due to technological advancements, the cost & time have been significantly reduced, making it easily accessible.
A few examples of where motion graphic designs are used:
- Advertisements
- Animated logos
- Trailers
- Applications
- Video games
- Banners
- GIFs
In some areas, 3D modelling, market understanding & coding skills can be useful. Motion graphics adds a cool flavor to graphic design aesthetics.
Environmental
Environmental graphic design is a broad type of design. It connects people by making public spaces attractive, interesting, informative & easier to navigate.
Here are some examples of environmental graphic designs:
- Murals
- Museum exhibitions
- Stadium branding
- Event & conferences
- Interiors of retail stores
Environmental graphic design incorporates all kinds of architectural, interior, landscape, and industrial design. Designers create and implement their concepts in collaboration with professionals from various industries.
Typically, environmental graphic design aesthetics have been used as static designs. Although in recent times, interactive digital graphic designs have been gaining popularity.
Art & illustration
Graphic design is the art and profession of solving problems and communicating ideas using visual elements such as typography, images, colour, and shape. Graphic design is about communicating with its target audience, but illustrations are about creative interpretation.
Technically, art & illustrations are not a part of graphic design. However, they are widely used in commercial spaces.
Here are a few examples of graphic designs used for art & illustrations:
- Video games
- Motion graphics
- Books
- T-shirts
- Illustrations
- Concept art
Thus, Art and illustration are the essential components of graphic design aesthetics that make it memorable, attractive & unique.
How will you find the right type of graphic design aesthetics?
Graphic design is an ever-growing field. With more technological advancements, the demand for newer graphic designs is inevitable. Also, the need for specialized & skilled designers is on the rise. Thus, people must know different types of graphic design aesthetics to hire the right people to do the job.
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