Abstract feelings like happiness, sadness, love, hate show the emotions of people and what’s going on with them. In the same way, graphic design colors show what the graphic design wants to convey. Color is not just of aesthetic value, but delivers an intrinsic value to its viewers.
What colors actually do? How they are important in marketing and graphic designing?
THE SIGNIFICANCE OF COLOR
IN GRAPHIC DESIGNING
Graphic design colors play a very vital role while forming any image or graphic. A dab of color is sufficient to add great impact and dramatic appeal to a graphic design. In unlimited graphics, color creates focus as well as helps to organize hierarchy. It plays a major part in the proper reflection of the brand. Color is a mighty tool that evokes numerous emotions that helps in creating an effective graphic design. For instance,
RED: Persuades joy, activeness, leadership, passion.
GREEN: Symbolizes wealth, money, generosity, endurance.
BLUE: Induces wisdom, confidence, loyalty, trust.
BLACK: Shows functionality, mystery, elegance, sophistication.
ORANGE: Prompts cheerfulness, pleasure, enthusiasm, creativity.
VIOLET: Represents royalty, success, spirituality, ambition.
IN MARKETING
This visually obvious yet subtle application (COLOR) has a significant impact on the way a brand is perceived by the consumers.The psychology of color plays a key role in decision making. The graphic designing services clearly know that graphic design colors can change the mood of prospective consumers by increasing or decreasing appetite for the product, calming down customers, etc. The human subconsciousness assigns a certain feeling for every color. This rises the dependency of brand recognition on colors applied.
HOW TO CHOOSE COLORS AND UTILIZE THEM PRODUCTIVELY
The graphic designing services use unlimited graphic and graphic design colors to produce an effective graphic design . In graphic design, the most important and challenging part is to understand the rules of applying color schemes. The toughest part is not finding the right colors but to know the implementation of those colors to relay your message precisely. So, start with choosing the right dominant color for the brand that would show the message conveyed by the brand followed by combining complementary colors to create the precised color scheme. Then go for a matching background color and then use color in the correct place on the website.
Colors are the Traits for a Graphic Design
So, choose them properly and implement them precisely.
