Your website is one of the most important factors for your business’s online presence. Great websites have great designs that attract people to them. Web design marketing is crucial for nurturing leads down the sales funnel & skyrocket your sales.
So if you are wondering what web design marketing is & how you can create an awe-inspiring website, we’ve got you covered.
First, let’s understand what web design marketing is.
What is Web Design Marketing?
Since tons of people are using the internet & smartphones, the need for having an online presence has increased more than ever. Businesses are not only focusing on traditional marketing techniques, but they’re going digital as well.
Marketers use a website for marketing their business & to have an online presence. Their goal is to generate a ton of traffic & eventually increase sales via their website & other digital marketing channels. But, no visitor will ever convert to a customer if the website is bad. So, how will they make a solid website that performs?
This is where the concept of web design comes into the picture. A web design is the creation of web pages that adhere to the brand’s message & tone. Incorporated with essential designing elements such as visuals, typography, features, functions, layout, content, etc.
Web design marketing is limited to the visual element/appearance & not the software aspect of a website.
Subcategories of Website Design
Web Graphic Design
Web graphic design is the art of planning & portraying brand ideas & messages to the public by using visual & textual content. Basically, graphic design is used to communicate ideas via visuals.
User Interface Design
When designing your website, you must consider how your interface will affect a visitor’s psyche. You need to craft a website that is simple, easy to navigate & has a clear message.
Not only that, but an interface also considers the visual hierarchy of your webpage-from introduction about your brand/products to the purchase of your product/service.
You should adapt to your target audience’s preferences.
User Experience Design
How your website feels to the users is very important for them to have a positive user experience. If they find your website dull, boring, irrelevant or over-complicated, they are not going to stay. This will increase your bounce rate & you’ll suffer in getting maximum ROI.
Thus, you should create a website that users find worth spending their time on. Create attractive web designs & have cool functional buttons to enhance user experience. Giving them feedback on their navigation can make them feel engaged. This will lead to users having a nice experience.
A lot more goes into creating a positive user experience to eliminate the barriers users might have. Do your research & study your target audience to create the best possible user experience.
Search Engine Optimization(SEO)
SEO is primarily associated with the content. However, web design also involves SEO activities. You need to make sure that Google & other search engines index your content properly.
You need to ensure that your content reaches a wider audience. And one way to do that is by creating an SEO-friendly website.
The following are the steps to create an SEO-friendly website.
- Structure your website
- Choose the right keywords
- Craft interesting & relevant content
- Optimize title & description tags
- Optimize your images
- Interlinking
Now that you’ve understood what web design marketing is & the things you need to do to improve your web designs. Let’s understand why web design marketing is necessary.
Why is Web Design Marketing so Important?
Marketers use various techniques, such as SEO, social media marketing, PPC ads, etc. to promote their business. However, nothing beats a well-designed website. Your website acts as the cornerstone for your brand’s online visibility & sales.
Web design marketing enables you to put forth your brand message out there. This helps users understand what you have to offer & why they should opt for your product/service.
Not only that but, optimally designing your website makes your brand look professional. Doing so inspires trust & confidence in users’ minds.
Users are more likely to opt for you than your customers if you have stunning web designs that are also user-centric. Remember that you need to keep users’ needs & wants in mind when designing your website. From every micro-interactions & features to imagery. You need to focus on what benefits users will get if they choose your product/service.
Designing a mind-numbing website will help your brand in the following ways:
Boost your Conversion Rates
A well-designed website will have a positive impression on users. Doing so will give your brand an authority & build trust with users.
A good website is easy to navigate, has attractive use of color, typography & other aesthetic elements. This will encourage users to stay longer on your website. Thus, increasing the chances of them to convert.
Enhance User Experience
When users find your website easy to navigate & not confusing, they are more likely to browse most of your website. Crafting a user-friendly website is essential to drive traffic & generate sales.
Designing your website enhances user experience by making your website eye-catchy, simple & easy to navigate. Another element to enhance user experience is by reducing the loading time of your website.
Encourage Users to Take Action
Top web designers know how important it is to highlight CTAs on web pages. After all, these will drive the end results & fulfill your objectives. When website visitors are easily able to find CTA buttons & their overall journey is smooth, they are more likely to take action. We’ll talk about how you can do that further in this article.
Reduce Bounce Rates
Often people visit a website & bounce off if the website is dull or too complicated. When you incorporate a top-notch web design marketing strategy, you will see a significant reduction in your website bounce rates. Using attractive imagery, fonts, colors & other aesthetic elements will reduce your bounce rates too.
Give your Brand an Identity
People judge websites on how they look. A great website design is one that is unique & has distinctive features. Top web designers, along with marketers, use design elements in their web design marketing campaigns to carefully state their brand’s value proposition. Doing so gives your brand identity & recognition.
Increase your SEO score
Optimizing your website for SEO makes your website easily visible on search engines. Great web designs make it easier for search engines to find & rank your website.
When your website is easy to navigate & crawler-friendly, it makes more people visit & stay on your website longer. Thus, increasing your SEO score.
Things to Consider When Designing a Website
Understand your Audience
The first website UI design principle is to focus on your users. Understanding who your users are & what they want will be the base for your website-building strategy.
Remember, users should feel they are in control. Don’t force users into taking any action. Rather, navigate them toward your CTAs & other informational body copy.
Keep a Simple Design
Typically a successful web design is one that is simple. You need to make your website simple so that users don’t get confused. From content, typography, color scheme & navigation. You need to ensure that your website has a proper flow to it.
Don’t overdo it!
Optimize for Cross-platform
You need to optimize your website for all usable platforms. There are many users who browse websites not only from desktops but also from mobile phones & tablets.
Be it android or ios, you need to make sure that your website fits all screen types, operating systems & devices. Test your website for cross-platform functionality.
Have a Hierarchy
Every element on every web page is crucial to the user experience. A structured website layout is extremely necessary for users to not get deviated & wander around your website doing nothing.
Users find it easy to navigate toward your CTAs when visual elements are arranged in the correct order to take the expected action. Consider your website’s color scheme, fonts, white spaces, imagery, etc., when designing to streamline the user experience. They matter a lot in emphasizing things & focusing user attention on the places you want the most.
Highlight your CTAs
Your CTA is the end goal that you want to achieve. To encourage users to take action, you must ensure that your CTA buttons are visible & highlighted at the proper times. Place your CTAs at the right spots that grab users’ attention. With the right body copy & visuals, users are more likely to act on your CTAs.
Try not to have too many multiple CTAs. Instead, have one or two so that users don’t get confused about what exactly they need to do.
Top Website Design Tools
To simplify & enhance your web designing process, we’ve listed some of the web designing tools below.
- Mockflow
- EditorX
- Figma
- Canva
- Wireframe.cc
- Photoshop
There are many more top website design tools out there. Try & test these tools to save time.
Final Words
Web design marketing enhances your users’ experience & boost sales for your business. From generating traffic to affirming your brand identity, web design is a must for businesses.
You can get UNLIMITED web designs for your business by subscribing to Draftss. Draftss provides top-notch unlimited web design, graphic design, UI design, motion graphic design & coding services at super affordable rates.
