AUTHOR

Suprity Das

Suprity Das✨ has personal and career experience writing articles, blogs, etc. for the last two years📆 . She is currently pursuing MCA 📚📝👩🏻‍🎓 from Asansol Engineering College🎓📋💼🏫 , West Bengal. She has a keen interest in coding👩🏻‍💻 and putting up opinions on topics 📰✒️ related to both technical and non-technical niches.
Webflow vs Bubble

Webflow vs Bubble – Differences, Comparison, SEO, Speed and Reviews 2021

Introduction to Webflow vs Bubble There is no doubt that Webflow vs Bubble e-Commerce has been a massive comparison for decades. Webflow is defined as a web designer tool without the need for coding. This provides all the facilities to design, build, and launch or publish websites. Those are for developing website apps along with responsive editors. Showing how the apps work. Therefore, this is cloud-based software (SaaS) for creating responsive websites. The Bubble is visual programming that enables to creation and host of web apps without the need for coding. However, it focuses on new features for developing fully- functional web apps and websites. These both are web-developing programming languages. That helps even non-technical people to build web apps without the need for coding. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. What is Bubble? How it works: The content is dynamical from Airtable using the `External API Plugin`. When users sign up their data is stored in the native database in Bubble. Sign-up buttons and video content unlocks once the user logs in. Tweak the Airtable DB to fetch only ‘Watched’ content. Illustrations from Blush for the hero image. Pros: Pre-built user authentication – this was already implemented in the template. So just link the flow to the new signup buttons added. API access – you must play around with the Airtable API to get the results. But the external plugin works well. It does not change the current content management system. Didn’t have to research too much to get everything working. However, time spent on implementation and doing more rather than researching how to do things. Cons: Design – Their UI allows you to move elements pretty much anywhere on the page. This is probably great if you’re a designer but as someone who doesn’t have a great eye for spacing, padding, margins, etc. And found it looks a bit clunky. What is Webflow? How it works: Migrate the content from Airtable into Webflow. So that the source of the content is not Airtable. Webflow doesn’t have a native method of allowing users to signup. Enable this using Memberstack. Sign-up buttons are hidden and video content is unlocked once the user logs in. Reuse the hero image from Blush. Pros: Design – Although slightly alter their template to better meet requirements. It still looks well laid out. Content filtering – Once the content was in the CMS. Selecting the content that wanted to be locked/unlocked is easy. Cons: CMS integration and importing the data into Webflow felt quite time-consuming. I had to pay to test my signup functionality. However, it is not ideal to pay before knowing it would work. I spent much more time on the Webflow forums than on Bubble’s – despite having more experience with Webflow. Comparison Table of Webflow vs Bubble Key Differences of Webflow vs Bubble Freedom for designing: In Webflow as it is mainly used for designing or working with only websites. They provide less freedom for developers for arranging the elements of the websites. As it automatically arranges or places these website elements for designing a very good website. However, developers need not worry as they would not be much responsible for applying styles while creating new websites. Whereas Bubble is mainly for both web apps and websites. Although, It gives full freedom for developing websites to the developers. For any kind of arrangement of elements according to the developer. As the developer is responsible here for arranging elements and designing a better website. And it will not be done automatically as in Webflow. Working or handling with a few features: When we consider workflow or any feature support in Webflow designing tool. It supports design with only front-end events and element triggers. Where it provides a few database functionalities based on CMS. However, Webflow faces difficulty in handling conditional situations. Also, it is harder for Webflow when it is used for connecting to any API or any back-end events. Whereas in Bubble when we consider the workflow and support for features. Then it is used in designing both front-end and back-end events.  Along with more database functionalities than Webflow. Which makes it easy for Bubble to handle conditional situations in easier ways. And also it is easy for Bubble for connecting with any API or back-end.  Along with designing both front-end and back-end. And also other features such as upvoting and commenting systems become easier in Bubble than Webflow. Easy for learning and working with complex apps: When we consider Webflow, it is also easy to learn how to design or develop websites. However, it does not provide any such features where it can be used for developing complex web apps. Therefore it is difficult to build workflow-heavy apps using Webflow. Whereas when considering Bubble, provides all the features for designing both websites and apps. It can also deal with designing complex apps also. It Works with heavy-workflow apps as well. And this tool has a higher learning curve when compared to Webflow. Summary In this article, we conclude that there is not much difference between Webflow and Bubble. Both provide the development of any websites without the need for any coding knowledge. Therefore any user or developer with or without the knowledge of website development. This can easily design any number of websites and web apps. But they should choose among these tools according to the features required for building any website. However, that is supported by these so that it is easier for developers. And according to pricing Webflow has very complex pricing than Bubble. Although when any users see feature updates and roadmaps they prefer Webflow over Bubble.  You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations. Also on websites, Landing pages,

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Webflow vs Elementor – Differences, Comparison, SEO, Speed & Reviews 2021

In this post, we’ll compare the pros and cons of Webflow vs Elementor, two popular and yet very different tools for creating websites without coding. Once upon a time, the only way to build websites was to start from scratch with custom code. Over the years, as technology advanced and the World Wide Web grew, new tools emerged to make the web development process quicker and easier. Nowadays, custom-coded websites are largely relics from the past. Using one of the many visual website builders available, anyone can create a website these days. What is Webflow? Webflow is a powerful visual web development tool that allows you to build beautiful, functional websites without coding. Webflow does all the technical heavy lifting for you when it comes to web development so that you can focus on bringing your stunning designs to life with ease. But Webflow is more than just a design and development tool; it’s also a CMS and eCommerce platform.‍ ‍Pros of using Webflow Webflow is not the only visual website builder on the market. It’s frequently compared to popular, DIY-friendly platforms like Wix and Squarespace. So what makes Webflow special? Here are some of Webflow’s top strengths that differentiate it from its competitors: Seamless visual development process. One of the biggest appeals of using Webflow is that design and development are seamlessly integrated into one visual interface. Gone are the days of handing off design prototypes to developers and crossing your fingers that they’ll build a pixel-perfect website with your designs. In short, Webflow saves time. Clean code. As you build your website visually, Webflow automatically generates the code for it. Webflow’s code is clean and lightweight compared to that of other popular website platforms, including WordPress. The cleaner the code, the faster the website will load. Responsive design. Optimizing your site for mobile and tablet devices is a breeze with Webflow. With the aid of the Flexbox, you can easily adjust how the design looks and functions on different screen sizes. Built-in SEO controls. Webflow includes all of the essential on-page SEO features out of the box. These include custom meta titles and descriptions, alt tags, auto-generated sitemaps, and more. Highly customizable. Design customization in Webflow is virtually limitless.  Free training and customer support. Webflow University offers a variety of free courses, ranging from beginner to advanced. In addition, Webflow’s blog, forum, and customer support team can help solve any issues that come up. Cons of using Webflow As you can see, Webflow has a lot of compelling features that make it a great solution for building any kind of website. However, as with all good things, it’s not without its weaknesses. Here are the main downsides of using Webflow: Steep learning curve. Webflow’s primary target market is web designers and agencies. Thus, the platform is not quite as intuitive as platforms like Wix and Squarespace that are targeting DIYers. In other words, Webflow is challenging for those who don’t have an ounce of web design experience. Expect to spend a fair amount of time getting websites are with Webflow and all it has to offer. Complex pricing model. Webflow’s pricing model is notoriously confusing. In general, Webflow tends to be slightly more expensive than its competitors, although it depends on which plans you need.  All in all, the pros of using Webflow outweigh the cons. But how does Webflow stack up in comparison to its popular competitor, Elementor? To find out, let’s take a closer look at Elementor’s strengths and weaknesses. ‍What is Elementor? Elementor is the most popular page builder plugin for WordPress. And for good reason–the plugin’s drag-and-drop visual interface makes it easy for beginners and pros alike to create beautiful websites. The free version of the plugin is accessible to all, whereas the pro version is geared towards professionals. But whichever version you use, Elementor is a great solution for building custom WordPress websites. Pros of using Elementor + WordPress Over 5,000,000 professionals are using Elementor to build their websites. Furthermore, the plugin boasts an impressive 5-star rating on its WordPress plugin page. What’s all the fuss about? Here are some of Elementor’s top features: Beginner-friendly. Web designers love Elementor because it allows them to create pixel-perfect designs in WordPress. Clients and DIYers love it too because it’s so easy to customize. Elementor is a breath of fresh air for anyone who has struggled with customizing non-visual WordPress themes in the past. Free version. The free version of Elementor includes a generous amount of features (40+ widgets). You don’t need to invest in a premium account to create a beautiful website with Elementor. Of course, you will need to invest in hosting your WordPress site to use Elementor. Live design. With Elementor, you can view your changes in real-time as you’re making them. In other words, there’s no time wasted in toggling back and forth between the front- and back-end. Responsive design by default. We all know how important responsive design is these days. Elementor makes it easy for you by automatically adjusting your designs for smaller devices. And if you don’t like the default look, you have the freedom to customize it to your preference. Customer support and training. Elementor offers plenty of resources and hands-on support via their Help Center. Cons of using Elementor + WordPress Unlike Webflow, which is an all-in-one website platform, Elementor is just a page builder that only works with WordPress. Therefore, Elementor comes with a few limitations that are tied to its reliance on WordPress. Here are some of the main drawbacks of using Elementor and WordPress: Plugin compatibility issues. Since Elementor is a plugin, it can run into some frustrating compatibility issues with other third-party plugins. It may also not work properly with some themes. Bloated code. Between Elementor, your theme, other plugins, and WordPress itself, there can be a lot of inefficient or unnecessary code that can slow down the site. Constant updates. WordPress, theme, and plugin developers are constantly releasing new updates. Every

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Webflow vs Shopify

Webflow vs Shopify – Differences, Comparision, SEO, Speed & Reviews 2021

Webflow vs Shopify – Comparison Broken Down! There is no doubt that Webflow vs Shopify e-Commerce has been a massive comparison for decades. So if you have decided to join the eCommerce revolution, whether you are looking to start your online store or expand your offline business, choosing the right eCommerce platform is always a key decision. Among our Shopify comparison series with a long list of eCommerce platforms, Shopify vs Webflow is two of the biggest names and gained the trust of millions of users across the globe. Draftss has also helped its clients to develop substantial e-commerce platforms with numerous graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss.com. Both of them are equally powerful, yet each service has a different specialization that makes it a perfect choice for different users. So in this article, we will help you compare market leaders Shopify vs Webflow, so you can decide which is the most suitable one for you. About Shopify vs Webflow What is Shopify? Shopify is one of the best-known and longest-running eCommerce platforms that is made for webshops and retail point of sale systems.  It is a cloud-based, multichannel commerce platform and focuses the most on helping you build and manage your online shop as easily and quickly as possible. It is a powerful tool for managing the entire online business even with only a smartphone. What is Webflow? Webflow is a web design tool, CMS, and hosting platform with its unmatched Visual Editor. It allows users to design, build, and launch websites with many design elements and animations and no coding knowledge required. Today, its e-Commerce features are close to Shopify’s with the main advantage being the unprecedented speed of design changes with its visual editor. Pros and cons of Shopify vs Webflow Overview of the pros and cons of Shopify vs Webflow in the table below:   Shopify Webflow Pros The most comprehensive eCommerce platform Variety of capabilities The Editor provides a visual interface Unparalleled speed of design changes to test different UX solutions Cons Using third-party apps can be expensive Customization limitations Doesn’t support point of sale Doesn’t provide a native mobile app New in the eCommerce field Shopify vs Webflow – Which is the right platform for you? The table below is a summarized version of the Shopify vs Webflow comparison for you to take a quick look at.   Shopify Webflow Design flexibility Provides over 70 designed themes Build a customized store for your own without template restrictions Code requirements No coding knowledge is required but has to work in Liquid template language to customize No need to look at code at all  Interaction and animation tools No Yes Feature Mainly centered around web store development and management and exceptional ease of use Designed to launch different types of professional projects and integrates more easily with other software platforms Native mobile apps Yes No SEO marketing Creates page title and meta description automatically, which is always a good start for SEO All plans include advanced SEO controls Shipping Advanced shipping abilities Basic shipping tools Analytic Provide a powerful analytic tool with detailed statistics Use Google Analytics Free plan 14-day trial to test with a published store Free version available Pricing Starting at $29 per month Starting at $29 per month  Transaction fees Depends on the payment providers Depends on the plan And below, we will show you the key differences between Shopify vs Webflow in detail. 6 key differences between Shopify vs Webflow Design flexibility As we know, Webflow is specifically made for designing websites, so it is only reasonable that they are the best choice when you want to create a unique look for your store. The visual editor of Webflow is truly best-in-class and easy to master. So you can unleash your creativity as much as possible. They also provide several free and premium templates which are well-designed, in case you just want to dive in and get started quickly. The number of templates they are providing may sound big, but one thing is for sure, using those templates cannot make your store stand out from thousands of Shopify stores out there. And if you want to modify any of the templates, you will likely need to work with a developer, because their templates are written in Liquid templating code, which is quite hard to access if you’re not a programmer. To have a unique theme only for your Shopify store, you absolutely can do it yourself. Your solution is to hire an expert to help you out. And Shopify helps you connect with them directly on their Shopify Experts website. You can learn more details on the Shopify Experts website. Shopify vs Webflow: Design flexibility Webflow wins! Feature Both Shopify and Webflow rank high in terms of feature set, but each one targets diverse goals. So, to decide between Shopify vs Webflow, you need to know what features you will need and what’s important to you. And here is the list of the most outstanding features of Shopify vs Webflow: Shopify: Over 70 professionally-designed themes Ability to edit code Abandoned cart recovery Built-in payment gateway and support for more than 100 others Automated shipping and tax rate calculation A powerful app store for extending your store Dropshipping options Supporting product reviews, discount codes, and gift cards Social media integration Webflow Exclusive visual editor Customizable shopping cart Attractive product pages Branded checkout page Customizable emails Email marketing tools Zapier store extensions Social media campaign manager Blog software Integrates with third-party analytics tools Shopify vs Webflow: Feature It’s a tie! SEO marketing Search engine optimization is a familiar word to anyone who has even just a little knowledge about online marketing. SEO is the only online marketing channel that can continue to pay dividends over time when set up correctly. That is why SEO marketing is more and more important. A big advantage of Shopify is that it automatically creates page titles and meta descriptions. One more

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Wix vs Webflow – Differences, Comparison, SEO, Speed and Reviews 2021

Before starting our fight over Wix vs Webflow. Let’s discuss them first. Building your first (or next!) website is always an exciting journey to embark upon. However, before you can hit the ground running and let creativity run wild, you need to pick a website builder. But, with so many options, it’s challenging to get a feel for which best suits your needs. So, to help you out, we’re taking a look at two website builders that stand on opposite ends of the spectrum where customization and ease of use are concerned: Webflow and Wix. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. On the one hand, Webflow is designed with processes and tools recognized by professional web designers and developers and packs a punch where features are concerned. On the other hand, we have Wix — marketed at beginners. But for what it exudes in user-friendliness, it lags somewhat in functionality. Whereas, as you’ve probably already gathered, the opposite is true of Webflow. With that in mind, I hope this comparison will give you a better understanding of what these tools can accomplish so that you can make a more informed purchasing decision. That’s enough preamble; let’s dive into the meat and potatoes of this post! What Is Wix Founded in 2006, Wix has successfully established a significant name for itself within the website building industry, with an impressive 200+ million users across 190 countries. As mentioned in the intro, user-friendliness is at the heart of Wix’s operation. Its website editor doesn’t require any coding. Instead, users have an intuitive drag-and-drop interface that makes it easy for anyone to create professional-looking websites.  But that isn’t all Wix has to offer. Wix has since expanded to provide a broader range of tools, including a full-fledged web development platform (Velo), a more sophisticated editor (Editor X), and its marketing toolkit. However, we’ll be referring to Wix’s traditional website editor throughout this review. What Is Webflow Founded in 2013, some of Webflow‘s features, including its eCommerce functionality, are still relatively new. That said, Webflow has an impressive two million (and counting!) users worldwide. The platform provides expert web designers with everything they need to build professional, custom websites. The wording here isn’t accidental. Webflow was explicitly created for web professionals looking to build highly customized websites using a visual canvas.  Wix vs Webflow: Ease of Use As previously touched upon, ease of use is one of the most significant differences between Wix and Webflow, so let’s dig a little deeper into that. Wix By now, you know Wix was designed with inexperienced users in mind. It holds to this promise where general usability is concerned. Wix’s drag-and-drop website editor lets you: Select your desired element Drag it using your cursor Drop it wherever you want it to appear on the web page Simple, right? You can edit each web page component by clicking it to pull up Wix’s customization options. Everything’s labeled precisely as you would expect. So even if you don’t watch Wix’s video guides, you should still be able to navigate the editor’s sidebar easily when it comes to ease of use. Wix provides a help button with the majority of its features. Say, for example, you wanted to edit your text. If you’re unsure of your options, click on the help button, and this takes you straight to the relevant support documentation.  In addition, Wix comes with an in-built SEO wizard. Yes, you guessed it; this tells you how to optimize your website for SEO. Just follow the links to the right sections of your website and update these details as advised. The downside to Wix’s intuitiveness is that its features are somewhat basic. For instance, its customization options miss a few things. Most notably, you can’t modify page margins and padding between elements. Plus, Wix doesn’t offer any advanced typography tools.  Webflow In contrast, when it comes to ease of use, Webflow is a pretty different can of worms. The platform is packed full of customization features that can be overwhelming, especially for beginners.  Anyone experienced with web design may find a welcome overlap between their traditional approach to web development and the tools Webflow offers. So, it may come as no surprise that Webflow uses jargon that web professionals would be familiar with. Beginners, on the other hand, might need to spend time Googling the terminology. All in all, Webflow comes with a steep learning curve. But, once you’ve climbed to its top, you’ll be able to achieve professional results using a visual interface that you wouldn’t usually get at this advanced level! But until then, note that beginners might find Webflow a struggle to navigate. Ease of Use – Winner: Wix If you’re looking for a user-friendly solution, Wix is the answer. Its dashboard and drag-and-drop editor are straightforward to use. Nothing about the software is overwhelming; you just choose the website elements and tools you need from one simple sidebar and go from there. All in all, Wix provides everything beginners need to create beautiful websites in next-to-no time! Wix vs Webflow: Design and Customization Design and customization mark the second most significant difference between Wix and Webflow. Here, we can say upfront that Webflow shines. But, what else would we expect from a tool made with professional web design processes in mind?  Wix Wix’s design features and ease of use overlap somewhat, so forgive me for sounding like a broken record. But, Wix’s drag-and-drop editor lays the foundation for its web design process: you can drag in elements such as sections, images, galleries, headings, text, video, contact forms, lists, grids, buttons, and more. To create a website, you can either select a template or start your design from scratch — the choice is yours. However, most users start with a pre-designed template. There are over 800 to choose from across several

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How to Make an Impressive Pitch Deck

Pitch Deck is a great solution for failing businesses. In research of close to 200 blog posts written by startup founders citing their reason for failure, running out of cash was at the second position. Not having enough money to sustain a new business is one of the main reasons why businesses fail. This is why it’s essential to keep the early investments coming.  Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. To get funding for your startup and win over investors, startup founders rely on something called a pitch deck. A pitch deck is like a PowerPoint that tries to gain investor confidence in your product or service and turn, get the necessary funds to kickstart or keep the business afloat. Before we introduce you to our awesome pitch deck template, let’s take a quick look at what a pitch deck is and what things one needs to include in a pitch deck.  What is a Pitch Deck? A pitch deck is a presentation delivered to investors to explain your company, the problem you are solving, important milestones, the stage your company is at, and what you’re looking for in terms of investment.  Why are Pitch Decks Important? Did you know that almost 90% of startups fail? Investing in startups is a risky business. Investors wouldn’t know if your business would still be around in a few years or if they will ever see a return on their investment. This is why creating an enticing, thought-provoking, attention-grabbing pitch deck is key. Getting that investment could be the difference between your business’s life and death; hence, pitch decks should not be taken lightly. Pitch decks are an important way of providing a visual representation of your company to investors. Typically, around 10 different categories of information are covered to provide investors with the information they need to ask questions, analyze the markets, and make investment decisions. Key points to Create a Pitch Deck! Title: Pitch Deck Message from Founders Company Purpose: Describe your company’s purpose in one line. Any novice should be able to understand what your company does with this one line. Overview: Point out the major milestones reached thus far. Problem: Describe what problems your product or service is going to address? Solution: Create a clear and compelling message. Make sure it explains what you do, how you’re different, and most importantly why it’s worth investing in. Why Now: Explain recent trends that make your solution important. Market Size: Identity/profile the customer segment and its size Competition: What are other companies doing in this space and how does your product or service fit in within this landscape? Product: What stage is your product at? Business Model: Explain your revenue model. Go-to-Market Strategy: What is your sales and distribution method? What is your marketing strategy? Team: List founders and management Financials: Add any financial information like balance sheet, P&L, cash flow, projections, etc. What to include in your pitch deck While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors. To get started, download our free pitch deck template, and read on for insight into the importance of the following slides as you develop your deck. 1. Vision and value proposition for Pitch Deck This is a quick one-sentence overview of your business and the value that you provide to your customers. Keep it short and simple. A great way to think about this slide is to imagine it as a short tweet—describe your business in 140 characters or less in a way your parents would understand. It’s common for tech companies to make their value proposition a comparison to another well-known company. For example, you see many pitches that start with things like: This can work, but be careful to make sure your comparison makes sense and you’re not just using a high-profile company like Uber to signify growth potential. Your business model has to truly be similar to the company you are referencing. 2. The problem If you aren’t solving some problem in the world, you are going to have a long uphill climb with your business. Use this slide to talk about the problem you are solving and who has the problem. You can talk about the current solutions in the market, but don’t spend too much time on the competitive landscape on this slide—you’ll have a chance to do that later on. Ideally, try and tell a relatable story when you are defining the problem. The more you can make the problem as real as possible, the more your investors will understand your business and your goals. 3. Target market and opportunity Use this slide to expand on who your ideal customer is and how many of them there are. What is the total market size and how do you position your company in the market? If you can find the data, investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. This is where you tell the story about the scope and scale of the problem you are solving. If it makes sense for your business, you’ll want to divide your market into segments that you will address with different types of marketing and perhaps different types of product offerings. Be careful with this slide, though. It’s tempting to try and define your market to be as large as possible. Instead, investors will want to see that you have a very specific and reachable market. The more specific you are, the more realistic your pitch will be. 4. The solution Finally, you get to dive into describing your product or service. Describe how customers use your product and how it addresses the problems that you outlined on slide

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affiliate marketing

Why Should You Join Affiliate Marketing

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact: 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States. There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8 billion. In 2018, content marketing costs to be 62% of traditional marketing schemes. While simultaneously generating three times the leads of traditional methods. 16% of all orders made online can be attributed to the impact of affiliate marketing. In March of 2017, Amazon’s affiliate structure changed, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income based on the vertical they’re selling on. The affiliate marketing of Jason Stone, otherwise known as Millionaire Mentor, was responsible for as much as $7 million in retailer sales just in June and July in 2017. What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.  How Does Affiliate Marketing Work? Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. To make this work, three different parties must be involved: 1. Seller and product creators The seller, whether a solo entrepreneur/solopreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing. But they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing. For example, the seller could be an eCommerce merchant that started a dropshipping business and wants to reach a new audience by paying affiliate websites to promote their products. Or the seller could be a SaaS company that leverages affiliates to help sell their marketing software.  2. The affiliate or publisher Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made. Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion. 3. The consumer Whether the consumer knows it or not, they (and their purchases) are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites. When consumers buy the product, the seller and the affiliate share the profits. Sometimes the affiliate will choose to be upfront with the consumer by disclosing that they are receiving commission for the sales they make.  Either way, they will rarely pay more for the product purchased through affiliate marketing; the affiliate’s share of the profit is included in the retail price. The consumer will complete the purchase process and receive the product as normal, unaffected by the affiliate marketing system in which they are a significant part. How Do Affiliate Marketers Get Paid? A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer can get complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways: 1. Pay per sale This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must get the investor to invest in the product before compensation. 2. Pay per lead A more complex system, pay-per-lead affiliate programs compensate affiliates based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files. 3. Pay per click This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The payment of affiliates is based on the increase in web traffic. Why use affiliate marketing and be an Affiliate Marketer? What are the reasons to become an affiliate marketer? 1. Passive income of affiliate marketing While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see

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branding

Cohesive Branding Strategies And Techniques

Cohesive branding strategies and techniques are a trending topic in the market. In an interview with the famous Stan Meytin, who is an Entrepreneurs’ Organization (EO) member in New York, is the founder and CEO of True Film Production, a video production company that connects people to brands through meaningful storytelling. He presented his version of cohesive branding where we stated. Do you know the biggest mistake most marketers make? It’s producing content first and then deciding how and where that content will be used. It’s almost as if content marketing has become more about constantly churning out text and pictures rather than thoughtfully crafting a brand message aimed toward a specific target audience. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. How can you avoid that mistake in your company? By producing content that’s tailor-made and customized, but also scalable and cost-effective. To accomplish those objectives, it’s critical to establish a scalable video content strategy that is optimized for your target audience. 1. Formulate a content strategy The first phase of formulating these Cohesive branding strategies and techniques hinges on auditing your company’s current content to identify gaps and inconsistencies. Take samples of all the content your company produces across every corporate function–communications, talent acquisition, training, sales, product marketing–and carefully observe the look and feel of each piece. Do they all point to the same brand identity? Are all designs, fonts, and formats anchored to a consistent brand image? If each piece of content represents a unique look and direction, then it’s time to implement brand guidelines so that all future company communications adhere to a consistent standard.  2. Establish brand guidelines This set of rules will reflect your company’s voice, mission, and core values, and should be targeted toward your ideal audience. Start by developing a deep understanding of your target audience. Establishing clarity around who your audience is and what they’re looking for is crucial. It’s ineffective to blast out ads for absolutely everybody–that’s like throwing darts at an invisible target while blindfolded. Baseline rules and guidelines will ensure that your videos are engaging and specifically designed for your brand.  3. Learn your audience’s digital habits You need to know where your audience’s digital presence is, and their preferences: Do they like long-form videos and in-depth content on a platform such as YouTube? Do they frequent Facebook for quick sound-bites? Are they visually attracted by a compact brand message on Instagram? Each platform requires a totally different approach. This is where marketers should begin their research, instead of making it an afterthought.  4. Identify audience types and preferred platforms We educate clients to first identify the various platforms and audience types they want to target, then use that information to pinpoint where to promote content. This is critical during creative ideation and implementation because we want the content we produce to be easily adjustable and transferable to the appropriate platform where the target audience will view it. 5. Create a video brand package It’s a best practice to create a video brand “package”–a concrete set of video brand guidelines that enable you to create anchor videos. This captures your value proposition. Your package should contain pre-built or pre-specified design and conceptual elements. Including the cinematography style, lighting, colors, and palettes to use or avoid, the composition of the shoot, graphics layout, music, voice, tone, and style of your brand’s messaging. This process requires upfront work but saves significant time, effort, and headache in the execution stages. The result is a playbook with actionable steps you can utilize and implement on each social media platform correctly.     6. Test your content The second phase of content strategy is testing. Now that you’ve got a detailed picture of who and where your customers are, spend time A/B testing your content to see what performs well on which platforms.   Analytics are essential because you cannot improve what you cannot measure. Identifying the right metrics for your brand will enable you to measure and analyze data from your audience as they interact with your content. This is invaluable as you iterate to improve campaigns. Once you’ve analyzed the data, you can adjust your messaging and its elements, doubling down on successes and tweaking failures so that they become successes. The last phase of content strategy is execution, based on both the research you’ve put into understanding your audience and the guidelines you’ve set for future content. This is when you’ll use your upfront work to streamline and repurpose content to different platforms. 7. Repurpose video content There are multiple opportunities to repurpose video content that has become scalable:  Explainer videos can be used by your sales team as additional touchpoints with clients. They’re also valuable during trade shows or transcribed into an infographic or “how-to” blog.   Corporate videos can be used in recruiting to show candidates your unique company culture and core values. They’re also great for investor relations.   Commercial videos can be used on FAQ pages or clipped into short trailer videos to attract your audience to learn more about your brand or a new product. In a nutshell Remember: The key is consistency and a sustainable, scalable plan of action. Underrating consistency occurs when it comes to video content and marketing in general. When your audience buys into your brand message and starts engaging with your video content, the engagement doesn’t stop there. Customers require a constant flow of content to keep your brand at the forefront of their minds and to remain engaged and connected. This is precisely where many companies fall short. By implementing steps to maintain a consistent presence, you gain brand equity that will keep your brand relevant over time. Cohesive branding strategies and techniques  You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress,

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Good blogs for brand

How To Make A Great Blog For Your Business

How to make a great blog for your business is a very common question. You know you need to be blogging for your small business, but you have no idea where to start. Sound familiar? If so, read on, for exactly what you need to do to start a small business blog today. If you already have a WordPress website for your business and simply want to add a blog, you can do this through their dashboard. To add a blog to your existing non-WordPress site involves a more technical process that may require the help of a web designer or developer.  But if you’re starting from scratch, here is a step-by-step process for starting your own small business blog today. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss.com. Decide on a blogging platform. This is an important decision. Choosing the wrong platform may not make or break you, but it can make things more difficult than they need to be. The various blogging sites you can use are readily available on the internet, but the most versatile and user-friendly platform out there is WordPress. There are two types of WordPress sites you must choose the right one. There is WordPress.com, which allows you to set up, in minutes, a blog and its domain (e.g., www.yoursite.wordpress.com). For reasons beyond this article’s scope, I do not recommend using this version for your business blog. I do recommend using WordPress.org to create your self-hosted blog, although non-techies might need a bit of help with the initial areas beyond, this site is simple to set up. Both versions are free. Hosting and registering a domain will cost a bit, but more on that later. If you’d like to explore your options, several other platforms are completely free. They can give you the ability to set up your site in a few steps; they include Weebly, Joomla, and Drupal.  However, you should be aware that most of these sites won’t work for a business blog in the long run. Restrictions in terms of design, functionality, and SEO will make it very difficult later on to have a successful business blog. Choose a WordPress theme One of the best features of WordPress is that it allows you to easily customize the look and feel of your blog, using themes. There’s a large list of free themes available in the WordPress Theme Directory, or try checking out premium (paid) themes at a site like ThemeForest. When choosing a theme, keep in mind the following: It should be responsive so that users find your blog attractive. Must display properly on a variety of devices, including desktops, tablets, and mobile devices It must come with some level of customer support and/or a support forum Should allow a level of customization (e.g., changing colors, navigation menu, buttons, widgets, etc.) There are a few other aspects to follow while choosing the correct theme but you don’t have to worry about all of them. If you follow the above 4 points, it is more than enough. Register a domain name Once you’ve decided which blogging platform you’re going to use, choose a domain name. This will be the URL used to access your site (e.g., www.yoursite.com). You can do this through a domain registrar like NameCheap, 1&1, or GoDaddy. Your domain will cost you around $10 a year; the price goes down if you’re willing to pay for more than one year up-front. Try to choose a .com domain (as opposed to .net, .biz, etc.), if possible, and use your trademarked business name if it’s available. Make sure your domain is easy to remember yet specific enough to differentiate you from sites or businesses with a similar name. Purchase web hosting While your WordPress site is free, you’ll still need to pay to have your blog hosted, which costs more than the domain rental. You can purchase your web hosting service through several different companies, but some of the more popular are GoDaddy, Hostgator, Bluehost, and 1&1.  Make a plan and get writing! This is the fun part, the reason you decided to get a business blog in the first place. Before you dive in, it’s important to think about the purpose of your blog. There are few questions that you need to solve on your own before starting with the blog. What is your main objective? Is it to get leads, build your email list or become an expert in your field How often will you commit to blogging? Two to three times a week is ideal, but blogging once a week is better than nothing. What’s the “voice” of your blog? Casual and fun, Authoritative or Academic How will you get your readers to take action while on your blog? An email opt-in box, a link to a sales page, or a call to action to fill out a request for a quote. Conclusion Once you have a plan in place, go ahead and write. Focus on topics where you have unique insights to share, or where you can add to the conversation. Don’t just rehash what everyone else is saying. Be original and write about topics that are of value to your audience. Are you ready to jump in and start your small business blog? There are various platforms available on the internet to work on and help you with your blogs. It is increasing and improving its features for a finer user experience. Building websites require graphic designs, illustrations, logos, etc. and Draftss has the solution for all of them, as it provides custom Graphic Designs, Illustrations, Websites, Landing Pages, dashboards, App UI/UX & more.

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Comparison Of 5 Best E-commerce Platforms

Comparison of the 5 best e-commerce platforms is not an easy task. An e-commerce platform is a well-known online platform serving millions of users across the globe. In addition, E-commerce platforms help online retailers to organize and maintain business, websites, marketings, etc. all over the world. However, there is a huge list of such platforms which work day and night to meet customer requirements, and choosing the best one is a tough job.  Draftss has also helped its clients to develop substantial e-commerce platforms with numerous graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss.com. Today, we will have a peek at the five best e-commerce platforms based on their popularity, features, pricing, and customer services. Firstly, we will go on with an in-depth description and then move forward with other parameters as well. In short, let us look at the emerging E-commerce trends in 2021 and how would they help in determining the future aspects of any company or business:  Top 5 e-commerce platforms: Shopify Wix e-commerce Volusion WooCommerce Magento Popularity The popularity of e-commerce platforms depends on the usability of the websites. In addition, online businesses and online stores mostly depend on the traffic number. Although, this number increases when more customers get reliable features, products, and prices.  The graph is sufficient to prove which platform is more likely to have maximum popularity in the world of web development trends. This graph is based on the data collected from buildwith.com. In conclusion, Shopify might seem to have more popularity in the world of e-commerce platforms, but it is WooCommerce that wins the popularity race. However, Winning the race doesn’t mean WooCommerce is the best e-commerce platform, we must move on with the other factors as well before jumping to a conclusion. Features For a better understanding and comparison of these e-commerce platforms, we have created a table. This table contains the properties that are mostly considered the key factor for any e-commerce platform.  The features get updated on a regular basis. According to the table, Shopify takes the lead by providing more advanced features. Pricing Platforms that provide more features with less cost are likely to get more scores in terms of pricing. However, to compare prices we must go through the table given below. Shopify This is an e-commerce website creating a platform with robust tools to manage your day-to-day sales, customer requirements, drives, etc. Starting with a free trial for 14 days and then heading on with monthly subscriptions. Plan Price Shopify Lite $9/mo Basic Shopify $29/mo Normal Shopify $79/mo Advanced Shopify $299/mo Plus Shopify $2000/mo Wix e-commerce This is a great platform for emerging entrepreneurs to start up with their online stores or brands. Also, it comes with two different pricing schemes depending upon customer requirements. Website Plans Business & e-commerce Plan Plan Price Plan Price VIP ₹325/mo Business VIP ₹500/mo Unlimited ₹185/mo Business Unlimited ₹300/mo Combo ₹125/mo Business ₹225/mo Connect Domain ₹80/mo WooCommerce Woocommerce is an online open-source website-creating platform. It provides customizable features, secure payment, etc. in a reasonable price range. However, hosting your websites requires subscription fees. Duration 3 months 12 months 24 months 36 months Plans Price Plan Price Plan Price Plan Price Standard ₹1999/mo Standard ₹1199/mo Standard ₹1099/mo Standard ₹999/mo Premium ₹3799/mo Premium ₹2499/mo Premium ₹2399/mo Premium ₹1899/mo Magento Magento is a creative e-commerce platform based on adobe commerce with emerging technologies. Although it is not much popular yet very robust open-source platform with hosting features.  The pricing scheme of Magento is slightly different from the other e-commerce platforms. Though this platform is free for Community edition, it requires installation and we are all set to start our store. However, the Enterprise edition comes with few out-of-the-box hosting features. These features require paid version starting from the range of $22,000.  Volusion Volusion is an all-in-one e-commerce platform. Basically, it provides its users a store builder, e-commerce software, and a marketing hub. However, the platform is free but with a small contribution, you can get premium features. Plan Price Personal $29/mo Professional $79/mo Business $299/mo Prime Based on GVM The pricing scheme of all the platforms is quite similar to one another. However, depending upon the features provided the price range varies in different platforms. Therefore, we leave the choice upon you. You decide which is the best e-commerce platform in terms of pricing.   Customer Support Although providing good customer support is not an easy task, it requires robust infrastructure. So, let us check the table data to compare the effective customer support provided by these platforms. Well, again Shopify becomes the hero in terms of customer service. It provides maximum customer support at zero cost. However, the service features are continuously updated. The comparison of the 5 best e-commerce platforms ends here. The Verdict Here, we are with the final result which is a tie between Shopify and Wix commerce. Firstly, users who are running small businesses can go for Shopify with the lowest price range. Secondly, Wix can be a good option for users interested in online shopping. It provides several premium features at the lowest possible price range. However, it is difficult to select and create a comparison of the 5 best e-commerce platforms among all the lists available on the internet.  Conclusion Finally, we come to the conclusion where we understand the future of online shopping depends on e-commerce platforms. Working from home and managing stores have become easier with emerging website technologies. Also, there are other platforms available on the internet as well. They are improving their features for finer user experiences. Also, building websites require graphic designs, illustrations, logos, etc. and Draftss has the solution for all of them.

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