user experience Archives

The Game Of UI/UX: User Interface VS User Experience

January 27, 2021

What is the primary goal of any business? The very primary motive of any business is to increase in terms of sales, goodwill, and growth. And the answer remains probably the same for any online business entity to grow. But then arises a question of how to attract customers in order to achieve the goals, thus mentioned above? The use of user interface and user experience can turn out to be the savior here? Still, how can this be possible? So, in this article, we will definitely look at how UI/UX help in seeking the attention of the targeted group of audience and enhancing their experiences. What is a User interface [UI] and User experience [UX]: As we all know, how UI and UX are often confused and used interchangeably. Are User Interface [UI] and User experience [UX] the same? Let us understand how the User interface that is UI and User experience that is UX is different from each other: User Interface [UI]: The user Interface defines every required information and detail regarding a particular product that is being sold on the webpage or the application. It is dependent upon the looks and functions of a product. It depicts how the contents of a product are being labeled. Changes in UI are made depending upon how the consumer might need them. In short, UI provides life to a website or application and is based on visual aspects of the message that the business is communicating to its targeted customers. It mainly comprises of the touchpoints or the individual screens that the consumer encounters. UI is specific to digital specific products. User Experience [UX]: User experience is dependent upon the overall experience of the consumer or the targeted group of audience. UX basically comes first in the development process of any product or service that the entity provides. The main feature of UX is to identify problems of the user and ensures solutions to them in a creative manner. UX is designed in a very pleasing and interactive manner. The main specialty of the UX is its usage for any kind of product or service experience. Hence, we have seen above that a perfect journey for the experience of the product starts with UX and is followed by UI. The UX draws the bones and skeleton in the experience journey of the user. Whereas, UI ensures the fulfillment of visual and interactive elements of the product that is being offered by the business. UI/UX as a career: Which career path is the best one? Though UI, as well as UX designing, go hand in hand, rather it is not a compulsion to master both. Let us discuss what can be the successful ways in creating a career in the field of UI/UX industry: Skills required for UI: The look and feel of the product must be designed in such a way that the needs of the customers are fulfilled. Research the design of the product well and use guides, taglines, and punch-lines to convey the message of the business in a proper manner. The branding must be sone in order to attract customers. The interactivity of the business must adhere to UI prototypes, animations must be used to increase responsiveness, and last but not least adaptation to all devices and screen sizes is a must. A UI developer or designer should be an enthusiast. The designs must be realistic. This is because a realistic approach would help the consumers to find an emotional attachment with the product or service. This leads to the appreciation of the value of the product. Knowledge regarding the codes is a great asset for the UI designer and this would act as an add-on to the toolbox of the designer. Skills required for UX: Develop the strategy of the content beforehand. Here, the research for the needs of the targeted customers is a must. Make a well-researched product strategy while keeping in mind the needs of the consumer base. The research should be competitive as well as comparative. Coordination, as well as collaboration with the UI designers and developers, is a must. Track the process throughout for the proper implementation of goals and strategies. Feedback from the users, here is a must. Strong communications skills will help in the long run. Principles of UI/UX: The design of the UI, as well as UX, should be mainly focussed on the experience, as this would help and incorporating every detail regarding the product or service. This in turn would help in building the product’s emotional attachment to the consumer. Visuals should have a staying power in them as the consumers scan the website, the graphics, and content help the product to stay in the minds of the audience. The users always look for simple, subtle, and appealing content that should be clear in terms of the message that the business needs its customers to grasp. Designs should be made that capture the attention of the users directly at the product. Always follow the method of scrolls so as to prevent the prospective customers or the visitors from skipping the pages otherwise. Conclusion: The world of web design or application development uses both the terms, UI as well as UX sometimes interchangeably. As we have already seen that how UI and UX both are important features of web and application development yet are often used interchangeably. Though both of them possess different skill sets but play an integral role in defining each other’s success. The web page or application becomes unpleasant if inappropriate UX is used. While a well-designed interface might sometimes be very confusing to navigate. Hence, both the user interface as well as the user experience should be perfectly made keeping in mind the expectations of the users. This again will help to enhance the experience of the users. This in turn would help in attracting the audience as well.

Web Design + Psychology = Satisfied users?

November 17, 2020

Psychological Elements Of Effective Web Design The Human Element Users are merely like to be engaging and connecting with the application/web design if the designer empathizes with the user. The human factor is that becoming more and more important in the designing world. Often the designer keeps guessing about the users and hence produces something which doesn’t consider the user’s needs. One trick to ensure that we are designing for humans is to create a user persona. The designer can use fictional identities composed from researching about the users. We are required to create things people want. The Comfort Of Usage Here, the ‘feel’ needs to be taken into consideration. For any design to feel right, we have to ensure that it is comfortable to use. The design should be such that it is equally convenient for the user to operate the web page or application across all devices be it a PC, a laptop, or a mobile phone. Things To Consider Typography Contrast Colors Thumb patterns Real-life like motions People are more likely to engage and continue using the product created by the web designer when it is comfortable to use and navigate. Emotional Connect The majority of designers get caught up in trying to strike multiple emotional chords with one product. A smarter thing is to do is, to focus on one emotional aspect and develop the design around it exceptionally well. What Does The Web Design Need To Achieve? Should create a relationship between users and the product. Should create relationships between the users. One of the most popular ways of evoking emotions in the user is by using the color theory. Colors have such a massive effect on our moods. Color psychology and its emotional effects “Color psychology is the study of hues as a determinant of human behavior.” Red: encourages appetite(hence often used in websites related to fast food), high in energy, and creates a sense of urgency, raises blood pressure, and increase heart rate. Blue: provides a sense of security and promotes trust in the brand, curbs appetite and stimulates productivity, calms the mind, and provides a sense of tranquility and space, associated with maturity. Green: stimulates harmony in the brain and encourages the balance between body and emotions leading to decisiveness. Black: It associated with authority, power, stability, and strength, can often overwhelm people if used too frequently. White: Associates with feelings of purity, cleanliness, and safety. Can spark the sense of creativity and since it acts as a clean slate. Color, the one aspect that goes into nurturing an emotional bond. Copywriting and visuals also play an important role. Emotional connections are established in a variety of creative ways. Brand loyalty, one such example that stems from an emotional connection. The type of emotion determined by the tone, message, and design choices that the designer makes. Web Design Have Mental Triggers Few concepts can be correlated to how design has a strong connection with the user’s psychology. Let’s talk about them briefly Do something for other people i.e the users and their communities and they will return the favor. People look at the behavior of others to figure out how to act. Inclusion of a social stream in our design to make users feel like part of a bigger group or community. Users desire what they can’t have or what is difficult to get. This scarcity principle, the reason behind limited-time deals works so effectively. Users usually tend to confused when it comes to making choices. Most people usually drawn to the option that falls somewhat in the center. According to Hick’s Law, more choices leads to decision paralysis or what is popularly known as the paradox of choices, so the designer must be careful. People are drawn to what is relevant to them at the moment. For example- beacons, notifications, or check-in tools are the in trends at the moment. People remember the elements which stand out. The use of contrast creates focus. Over To You The website and user experience designs need to feel real. Every aspect, from aesthetics to interactions to motion (both perceived and real) to emotional connection needs to have a human touch to it. The humanistic design creates engaging experiences that the users connect with both physically and emotionally. Bottom line is that the designer must always aim to strike the balance between the simplicity of usability and aesthetics of the product to keep the customers engaged and satisfied.

How to Use Color Psychology When Creating a Website

November 11, 2020

Color psychology majorly contributes to the determining factor on which the success of your website could depend on. Using it in the right way for the right audience at the right place is crucial. What we find to be triggering a positive or negative response in the mind, impacts our attitude and decision-making almost instantaneously. One such ubiquitous trigger that we come across and really do not think of much is the colors surrounded by. Being able to employ the right color scheme can certainly be an additional feature to make your creation more attractive as well as generate the optimal response. User Experience In Color Psychology When it comes to creating the new website that makes the user experience fulfilling. One of the key points to keep in mind is that the website should be simple yet appealing and inviting. Colors have a remarkably close link with emotions and hence have a definite psychological impact. The warmth or coolness of color evokes different feelings in the brain. Hence, in order to achieve the goal, the website puts up for. The user experience and user interface need to be a high priority. Color psychology is one tool that’s used to make the website more appealing by engaging with the subconscious emotional system of the user to drive them to the expected results. Obviously, different colors can impact different responses depending on the circumstances, both negative and positive. This property of colors used by designers looking to create a more engaging website that can hook onto the user’s attention. When choosing the color scheme for a particular crowd, a designer must remember what appeals. The most to the crowd without using too much or too little of the scheme chosen. According To Recent Studies Women are more attracted to the colors blue, purple and green as opposed to orange, brown and grey. Knowing when to use these colors to attract more women. To use the website and further even to buy the products offered. By creating a female-oriented and classy website is what the designer should aim for. Here is a list of colors and the groups of people that find the color most appealing: The Color Psychology Of Blue, Green, Orange, Red And White Blue- It is the thought of as the color that builds the user’s trust. This color used in most scenarios as it can be found to build trust and imply transparency. It can seen in the real-time example of Facebook. A social media company having billions of users across the world. Green- It’s used mostly to promote the outdoors and the environment due to its calming presence as it’s associated most with nature awareness and appreciation. This color also associated with a confirmation. Orange- Known to be the ‘Impulse’ color, Orange can see the imply in competition and push for a rapid response in case of urgency. It can also used in sports team logos to show physical activity and confidence. Red- Used to draw immediate attention in case of a threat or warning. Also associated with a negative response to incorrect input by the user. It’s the warmest color which seen in both extreme positive as well as negative scenarios such as passion and danger. White- Most often it is a color of purity, virtue and hygiene. It has a sense of cleanliness and honesty which is why it’s often used by several healthcare companies. This color also used to make content stand out of the page. The Color Psychology Of Yellow, Purple, Pink, Brown and Black Yellow- Another warm color that associated with both positive and negative emotions and used sparingly as it can get overwhelming if used excessively and mostly used to put out a warning as it can grab attention very easily. Purple- Said to be the color of royalty and wealth. This color also used to invoke calmness and serenity. Also, it can develop creativity, curiosity and mystery. Pink- Closely related to femininity, sensitivity and romance. Hence, it’s mainly found in female generated online markets. Brown- It creates a feeling of content and homeliness. It suggests stability and makes you feel down to earth. Black- Reflecting elegance and glamour, it’s used in advertisements to show power and high contrast. This color used to show high class and standard in a particular product as it can seen in automobile ads. Over To You As seen above, different colors hold different impressions in the brain which can lead the user to have their own interpretations of a certain website. This interpretation can formed with the help of the user interface, making it more attractive and appealing. More so, to make the website a success, this color psychology helps capture a lot of attention from the right crowd for the right product at the right time making the effort put in by the designer a lot more credible.

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Time To Redesign Your Website

December 17, 2019

In the era of digitalization and internet traffic, there lies no reason for a business to disagree with the importance of digital presence. Whichever segment your products and services lie in or from whichever place you operate your business, the first place your customer visits you is at your digital office, i.e. your website. To flaunt your products and services, to let your customers know about your business, to persuade them into and make them use your products and services, you need a strong showcase. Businesses with better showcasing have better chances to get more customers for themselves. Is your website showcasing a strong business proposition? Let’s find out. image source Entering into the world may be difficult initially but maintaining the presence in this world well maybe more than the previous difficult every time. Redesigning your website may become a hectic task for you without having a graphic designer by your side. Lack of proper guidance and poor designing may make your business lag behind in the overhaul and therefore, below are the reasons why you need a redesign locked up into your priority list. Landing Page Design Your website may become the first thing your customers would come across. Would you still keep that digital office below anything else on your priority list? Your website may convey a lot about you and the visitor may go without even letting you persuade the visitor towards your services. Optimize your website better with keeping the content to the minimal, the graphics apt and relevant to your proposition & your CTAs at easily accessible places for the customers to buy your products and services when they are confident about buying on your website. image source Excellent User Experience & User Interface Old and out-dated graphics interface may become one of the top reasons to make your website lose the interest of your potential customers and visitors. If the visitors don’t like your site, they won’t use your site. Good graphics and attractive features may add up to your credibility and influence the visitors in browsing your website and converting them into prospective customers. With a great UX/UI your customers can even refer your website within their circle which may lead to a word of mouth marketing. image source Fast & Light Website Loading Slow and steady does not always win the race and in the world of technological advances, the one never wins the race. The overloaded graphic designs may hook your website speed back and won’t let your visitors access the content smoothly. Including sufficient designs is necessary but overloading may hit the strategy back upon you and would cause a great failure. Your website needs to be quick in loading on all platforms and devices in the shortest time possible. The quicker, the better, so besides using fewer graphics on your website, you can also optimize the content and code, add expires headers and enable cache. image source Responsive Design: Desktop vs Mobile Have you ever thought about how different your website may look on the two screens? Desktop oriented web pages may render the growth of the website to the large target audience waiting for your web pages to load on their mobile screens. At present you will find that internet accessibility worldwide has led to more mobile devices compared to desktop devices. If your website isn’t responsive for mobile phones, it’s like living in the old-age. Most of the e-commerce purchase takes place via phones. So if you are not present on mobile in responsive modes, you are missing out on a chunk of customers who can be prospective customers or referrers to more traffic. image source Next time when you visit your website, make sure it’s updated and well-enforced with the latest technological advancements and better designs. A great website comprises of fast loading speed, eye-catching designs, mobile responsive & a fantastic user experience. For achieving any of the above, Draftss.com is there to help you with all your website needs.

Design it your way : User Interface (UI/UX)

September 15, 2018

Graphic UI Once upon a time, if you heard the word “design”, the chances were irresistibly doubtless you were talking concerning graphic style. However within the digital world, we tend to currently board, crammed because it is with glowing, interactive screens, that definition has greatly evolved. But there is certainly a difference between these genres of graphic design, UI, and UX. Let’s take a look as to how they are different from each other. Graphic Style In a bound sense, all visual style starts with graphic style. Simply put, it’s the art of deciding how things ought to look. Graphic Designers select colors and fonts, yet on organize components in layouts. This may happen each online for website and mobile apps or offline for wireframing. In this approach, we are able to merely outline graphic style as being concerning the approach things look. Static pictures, even once created on and for digital media are thought of graphic style. User Interface (UI) User Interface (UI) style, in distinction, specifically pertains to the planning of interactive components, and intrinsically lives nearly solely in digital media, like on a pc, pill or smartphone. Interactive components like drop-down menus, kind fields, clickable components, animations, button styling and a lot of ar all essential tools for UI designers around the world. So, we are able to perceive the which means of UI style as building upon and increasing the Graphic style definition, in as much because it relates to the approach the items we tend to use and move with the look. User Expertise Style (UX) User expertise style (UX) is totally different from each UI and graphic style. UX focuses on the logic and structure of the weather you truly see and move with. UX design primarily takes place in 2 distinct phases: Analysis and Validation. throughout the analysis part, the UX designers use a spread of tools and ways to raised perceive their supposed users. Competitive analysis, user interviews, persona creation, wireframing, heuristic analysis and journey flows could all be concerned. And then once the merchandise has launched, then comes validation. Here, UX designers perform usability/pain purpose analysis to see if the merchandise is manufacturing the specified result. Which type of style is true for you? While there are several varieties of designers, there’s little question that UI/UX designers are within the greatest demand at the instant. Bridging the gap between the approach things look and therefore the approach they operate, these designers are at the forefront of making fantastic new digital merchandise for folks. And because the demand for this merchandise will increase therefore will the necessity permanently UX/UI designers. Reliability – How is User Experienced by it? Just because the framework might already designed doesn’t mean you’ll be able to discount the user. Let’s place an example. Say we’re planning a hiking application with path info and checkpoints to create your hike a additional interactive expertise. A graphic designer acting on the project would concentrate on making a visible identity for the app. Typography, spacing, color, and layout would all get on the forefront of a designer’s mind. Usability – How it matters? Before we tend to take away deeper into what usability entails, it’s very important to handle the importance of usability. Usability matters as a result of if users cannot deliver the goods as per their goals with efficiency, effectively and in a very satisfactory manner, they’re doubtless to hunt an alternate resolution to achieve their goals. And for websites and apps, different solutions area unit copious. What do Graphic Design and UI have in common? The style of emotion – Graphic style is concerning emotional communication through typography, color, and images; line fonts and dark, duller colors evoke seriousness, whereas sans-serif fonts and bright colors tend to bring out a way of joy or excitement. Think Creative – For graphic designers, making visuals that adhere to conventions (and therefore communicate effectively) whereas holding a way of originality (to stand out from the competition) needs some seriously inventive and significant thinking. Prototyping – Graphic styles usually produce mockups and wireframes of their styles before delivering a finished design. It provides an opportunity for purchasers to supply feedback on their styles and for them to enhance them while not having to start out from scratch. Benefits of UI/UX Designs 1. Aesthetics – The biggest profit for graphic styles moving to married woman design is that they will create things engaging. a really common idea concerning a married woman style is that sensible usability trumps aesthetic. 2. Conventions and trends – Coming from a styled background does not solely suggest that having a decent grip on style nomenclature, however conjointly that you’re doubtless to be aware of the conventions and trends in net or app styles. How to enhance your skills? Graphic styles already speak the language of design; they solely got to brush up their skills to incorporate into people. Once you have got those skills, you’ll be able to begin to figure them into your graphics style work because user expertise style will showcase graphic style even as very much like it can inform product style and begin to tailor your CV to focus on your skills additionally as your graphic design skills.

Your On Demand Creative Team

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Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Sakshi Chandwani

The Game Of UI/UX: User Interface VS User Experience

Web Design + Psychology = Satisfied users?

How to Use Color Psychology When Creating a Website

Time To Redesign Your Website

Design it your way : User Interface (UI/UX)

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Friendly Tour
of Draftss.

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Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Sakshi Chandwani

The Game Of UI/UX: User Interface VS User Experience

Web Design + Psychology = Satisfied users?

How to Use Color Psychology When Creating a Website

Time To Redesign Your Website

Design it your way : User Interface (UI/UX)

Book Friendly Tour of Draftss.

Start your 7 Day Free Trial

Your On Demand Creative Team

4.8 out of 5 stars

Book
Friendly Tour
of Draftss.

Start your
7 Day Free Trial