AUTHOR

Navneet Kaur

Pursuing English Honours at Lady Shriram College for Women, DU Reader|| Writer

Unravelling The Dynamics Of Trends In The Content Industry

  As time has progressed, everything seems taking a new trajectory of its own. From designing to articulating. And from pictures to videos. It’s all fresh and dawn!  The same holds true whenever we refer to the content being created by any industry ( web, print etc.). Earlier when customers used to avail services from the company, it was all common and same for everyone. Moreover, there was hardly any creativity colour added to the product. How can you imagine the present age customers to consume “sameness”? Exoticism is today the key to the content industry. Besides that, a lot is happening in terms of playing with Content, experimenting with new concepts and coming up with out-of-box ideas.  Do you wish to know in detail about the changing trends in the Content industry? If you want to, then read these 5 amazing trends being followed by present content creators!  And get hold of the ones you like the most!   Best 5 changing trends in Content industry   Providing customized and user-friendly content   “Your customers want what they like, they don’t want what you like!”  This is the core mantra and guiding principle of today’s Content Industry. If you fail to please your customer, you lose the game. Creating content that is targeted to a particular user group has to be unique. For say you can’t make the same kind of logo/ graphic for a start-up than what you will do for a Multinational company. This varies from person to person and firm to firm. In a study, published in Demand Gen, there was a 20% rise in sales for those companies that delivered what their users wanted!  So this is something that’s visible today. There are many graphic designing companies like Draftss, who ask their customer what they want in terms of design. Thus, personalized Content is the new fad!    Less text and more visuals One will realise the importance of this trend when one will see what Apple is actually doing. In one of the most famous advertisements of Apple, you will see its iPhone with minimal text in the background. This is the strategy employed by renowned brands. They don’t really miss out on content part but then they do it tactfully. Rather than cluttering every bit of your layout in which you make Content, make it more diversified. In fact, diversification of content is what users want you to do. This means that today the trend is more of combining text, graphics, media, videos, art, infographics etc.   Niche based interactive content Now some industries are exploring by creating more interactive content. They are doing it through two-way interactions with their users by meeting them or creating content that touches their heart’s core. For say if a web designing company is making a graphic for kids, it will make it emotional. It also conducts regular surveys and polls. This way interaction is bound to happen.  Besides this, many companies are now making entirely exotic Content in terms of written material and products. They are doing so to set them apart from other commonly made content. For say Apple has unique iOS Content! Or Canva is renowned owing to its uniqueness!    More audio-video usage  Google is the best example of this latest trend. Today, what companies are doing is adding flavours to their Content. They are doing it by adding virtual assistants. Who doesn’t know the Google assistant? It’s the best example of how adding an audio assistant can make the content look creative and interesting. Besides that, companies are hiring graphic/web designers to make good videos for them. The video usage is going to make your content look amazing! And that’s what everyone is doing.    Influencer Marketing We all know the likes of content creators like Dolly Singh, Bhuvan Bham etc. on Instagram. They are social media influencers who are further employed by companies to market their brand. The companies are now complementing content creation with influencer marketing. They are not just making brilliant Content but also marketing and pitching it well.  That has made all the difference in the way content is consumed!    So we have figured out the way in which the content industry is improvising itself and setting new trends. The content is transcending all the rigid aspects and is now exploring the possibilities of doing something exclusive. After all, only when the consumers will consume good content once, they will consume it again!   

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top productized service list for unlimited content writing & graphic design service

Top Productized Services List for Unlimited Content Writing

Productized services, or subscription services, are becoming one of the most popular business models across the globe. Over the past few years, several businesses in different countries have been productizing their services and selling them on a subscription basis. Productizing your services is a great way to get more of both time and money, which is exactly what entrepreneurs and freelancers are looking for these days. One of the top services in the domain has been the service for content writing, aka ghostwriting. Ghostwriting has been highly successful and has been widely famous gaining huge traction in various different sectors and domains. What if you don’t have time to brainstorm ideas and write them, hiring a ghostwriter always helps! We have shortlisted top 12 productized services for unlimited content writing, so that your team can brainstorm ideas and get everything they need to grow your business. Here’s a list of top 12 productized services for unlimited content writing. 1. GrumpyText URL: https://grumpytext.com/ GrumpyText is a really good online blog content service. The services offered by this company basically include posts for your business blog, affiliate content, posts for your academic blog, SEO copywriting, keyword research, etc. You can get top-notch authors and writers from GrumpyText, who will compose your content for a monthly fee. Detailed GrumpyText pricing is given here: https://grumpytext.com/pricing 2. Content Sherpa URL: http://www.contentsherpa.com.au/ Based in Sydney, Australia, Content Sherpa is a popular content creation service, which plays Tenzing Norgay to your Edmund Hillary. They specialise in medium to long-form text-based communication and offer you contents that will assist you in reaching your business goals. You can get in touch with Content Sherpa to know about their pricing here: http://www.contentsherpa.com.au/contact/  3. Sweet Fish Media URL: https://sweetfishmedia.com/ Sweet Fish Media is arguably the best podcast creation service for B2B Brands. The service provides by the company basically allows you to partner with your ideal clients to create industry-based contents and interview-based podcasts. Important companies like Seismic, Acumatica and Unbounce have used this service for their podcasts and have rated them very highly. You can get in touch with Content Sherpa to know about their pricing here: https://sweetfishmedia.com/#contact 4. iWriter URL: https://www.iwriter.com/ iWriter is a prolific content and article writing service which allows you to order content, based on 5 simple steps. With iWriter you can have your content written quickly, professionally and affordably. iWriter offers four plans and there is a reliable rating system for the writers. Check out iWriter pricing here: https://www.iwriter.com/pricing 5. Audience Ops URL: https://audienceops.com/ Founded by Brian Casel in 2015, Audience Ops is a popular content creation service that gets you custom blog posts and leads magnets that will resonate with your audience. Audience Ops allows you to get evergreen content in front of your visitor’s eyes with a comfortable and plug-and-play way. You can check out detailed Audience Ops pricing here: https://audienceops.com/  6. Copify URL: https://us.copify.com/ Copify is the leading platform for online marketing professionals to get contents created from a pool of qualified and approved copywriters. The service provided by Copify can help you with your website content, blogging, press release writing, article writing, email writing and eCommerce content. Detailed Copify pricing is given here: https://us.copify.com/ 7. Ghost Blog Writers URL: https://ghostblogwriters.com/ Ghost Blog Writers is a reliable content creation service which offers blogging services for small, medium and large businesses. Users have rated them highly for providing professional, punctual and kind services. The posts created by Ghost Blog Writers include Title, SEO optimization, images and upload in your CMS. Check out Ghost Blog Writers pricing here: https://ghostblogwriters.com/ 8. Brand New Copy URL: https://brandnewcopy.com/ Run by Jamie Thomson in Edinburgh, Scotland, Brand New Copy is a copywriting studio that provides excellent copywriting services. They help businesses of all sizes with their copywriting needs. Besides copywriting, Brand New Copy also helps brands with their product descriptions, content marketing and product description copywriting services. You can check out detailed Brand New Copy pricing here: https://brandnewcopy.com/about/faq/ 9. Human Proof Designs URL: https://www.humanproofdesigns.com/ Human Proof Designs has been described as a complete solution for building an affiliate website empire by its founder, Dominic Wells. The services offered by Human Proof Designs are of a wide variety, like – ready-made niche sites, monthly article subscription, article packs or eBooks, and also, a range of SEO-related and training services. Check out Human Proof Designs pricing here: https://www.humanproofdesigns.com/services/ 10. FullService URL: https://fullservice.co/ FullService is the outcome of a collaboration of two agencies who turned into a startup. They provide excellent services to startups, busy freelancers, digital agencies, e-Commerce stores, bloggers, etc. FullService strives to help others to be more productive and get their businesses higher than the highest skyscraper. FullService pricing is given here: https://fullservice.co/services/ 11. Copy Masters URL: https://copymasters.co/ Copy Masters is another popular copywriting studio which provides unlimited copywriting services. It is basically a team of professional copywriters who help scale your content marketing and generate leads. Copy Masters also offers its users a fourteen-day money-back guarantee. They contribute to famous publications like the Entrepreneur, The Huffington Post and KISSmetrics. Detailed Copy Masters pricing can be found here: https://copymasters.co/pricing/ 12. Godot URL: https://www.godotmedia.com/ Godot is a remarkable content writing service that helps all kinds of businesses with a number of content-related tasks like – copywriting, product descriptions, blog writing, media and more. Their services are professional and surprisingly affordable with guaranteed first order discount. Check out detailed Godot pricing here: https://www.godotmedia.com/pricing/ In the product-led era, it is really important that you are close to your users and customers. Productizing your services is probably the best way to ensure that. Besides, productized services come with many benefits of their own. Therefore, the list above will help you to grow your business and get it to a new height. Also, if you have already used other productized services, do not hesitate to tell us about them in the comments section below.

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