Branding In Budget – A Solution For All

Nearly every goods and service in this modern-day world is a part of the monopolistic market or oligopolistic market. Since we can safely say that perfect competition markets do not exist, except in textbooks, for the simple reason that in practicality, it is not possible to have many sellers selling the same product under the same conditions, and having the same profit amount. Thus, what we normally have instead is a monopolistic competition (where the products are similar and can be used as perfect substitutes for each other, but the sellers have a monopoly or complete control over their brand name and they may say their product is somewhat different or better.

This difference may be in packaging or a claim that their quality is way better than other companies. For example, washing powders, mobiles, etc. Oligopolistic markets on the other hand are also very much dependent on brand value and each company has to distinguish itself.
So in these extremely competitive markets where each has to establish its company name to succeed and maximize their sales and profits, branding becomes very important. So, what exactly is branding? Merely adopting a brand name for an enterprise is not branding. That is merely a name at first, albeit it has to be meaningful and stand out among others. Branding occurs when you can advertise properly and make your brand name stand out among others through various methods. A company name becomes a brand when it develops an identity of its own.

To create this unique identity for your company, your company must transcend from being a mere company to a brand. It should strive to become popular and the goods or services provided should be known to the masses. However, while doing this, you must also remember your budget and should not expend too much that would lead to losses. That is very much undesirable.
So how do you do branding in the budget? Here are some top tips:

What’s in a name? Everything.

Since you do not have huge funds to spend over marketing, you must act wisely upon selecting a name. The name should be eye-catching, memorable even to the layman, and should set you apart from other sellers who might be trying to sell similar products. Think very minutely about what your company’s message is to the world, what are you manufacturing, what are the services you will be providing, and what emotions do you want your customers to evoke? After analyzing all of these, it is recommended that you select a name that can be remembered easily as well. If you want your business to expand, you need to make it easy for nearly everyone to be able to at least remember the name while doing a quick Google search or recommending to a friend who might need a similar service.

Try and give shorter names, but you may manipulate spellings and other things to make it quirky and stand out from the rest.

Your logo defines you too

Once you know what to call your brand, now you need to settle for a logo. This is important because a design often leaves an imprint in the minds of people far more than words can do. Now, the creation of a logo requires skill and dexterity over graphic design. There are plenty of companies that have experts in this such as Draftss, and they are there solely to provide graphic designing services. You can get your custom logo design services from them, at very reasonable prices. Of course, you should have some idea in your mind about what the logo should be, and it should have some significance to your company name or some other agenda you might be pursuing. Remember, custom logo design services are only there to give you technical skills and advice.

Also, remember that you will have a trademark to protect it. You don’t want fake companies to utilize your brand name or logo to tarnish your image. So the trademark is really important. You may also want to check out if other companies have already used your logo before and so you may avoid using them. Otherwise, if you are fixated on any one logo design which you think defines you the most but is already taken, then you need experts providing custom logo design services to create something more stunning by using a similar design structure.

This is an example of a simple and elegant design. Your logo should be easy to identify, and remembered. It should be simple and powerful.

You may create unique designs from basic shapes as well. Take the help of experts to guide you.

Build websites and blogs to promote

Internet is very popular and its widespread use can bring you an umpteenth advantage. You can just have a web page at first when your company is just taking off. Get hold of some good firms such as Draftss to provide you with graphic designing services by expert designers to create good website designs that will intrigue the readers into reading your content and take in your company essentials. Once your website starts attracting viewers and customers, you may take a step forward and then update it to provide e-commerce services as well.

You may also take the help of social media and blogs to help you promote. This is an effective branding method as when your advertisements or blog posts pop up to the viewers they might become biased towards your company due to the content you are providing them with. You may consult firms to help you with graphic design services so that your blog posts look more attractive.

Your web page designs should have good color combinations that are pleasant to the eyes.

These are just some basic tips on how you may do branding at a reasonable budget. In the world of designing as well as packages like unlimited graphic design services, it is easy to help your business and maximize your sales and thus create a unique identity or a brand for your business!

To learn more about promoting your business on twitter, learn more about it here.


Guide to hiring freelance graphic design services in U.S.

Any company in the world without graphics is incomplete. Great graphics mean integrity
and consistency, two things that can allow a company to succeed. In this respect, graphics
design is one of the hottest occupations in the world, and many people want to work in this


You can now hire graphic designers from all online platforms with a single click. If for some
reason, you & are looking for the best graphic designer, hundreds of professional freelancers
and businesses offering their services are available to you with a wide array of options. If
there are so many choices, you must pick the best out of them so that you not only reach
but surpass your goals. That makes it tedious to choose the right graphic designer. In this
post, we will guide you to hire the best freelance graphic design services in the U.S.

Hiring a graphic designer online



A designer can be hired online in several ways. The most common method is to publish the
work descriptions on the recruiting website and then review the profiles of graphic
designers who apply. You usually have to hop on a skype call to learn and see whether you
are fit to work together. Make sure you have signed up on hiring websites to recruit a
graphic designer. The popular hiring websites include:




Make an account on these websites and follow the steps below to hire the best graphic
designer for your specific needs.


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Steps to hire a graphic designer online



Follow these steps to hire a graphic design service on the internet using hiring websites.


1. Sign up on hiring websites


There are several hiring websites available to hire a professional for designing, as
mentioned above. Create your account on any of the websites. Mention a legal company
name and be succinct to take advantage of the space if it is possible to describe what your
company does. Post a logo of your business as it means you’re a legitimate employer.


2. Compose a comprehensive job description


Writing a good job description is very critical in hiring an excellent professional. 3x more
potential applicants will be drawn to a good job description. A poorly written job posting
will probably attract average designers only.


3. Upload your project


After writing your job title and job description, upload it to the website you want. You can
upload your project on multiple websites to choose from a variety of graphic designers.
Each hiring website has its procedure, which may vary from other sites.


4. Scrutinize applicants


After you upload a job, there will be many applications you will receive. Scrutinize them.
You could ask for the portfolio if they didn’t have one. Nothing is more important than the
portfolio when selecting a designer. If you don’t like their portfolio, their upcoming work
will probably not be good for you either.


5. Conduct interviews


Once the potential candidates have been screened, plan an interview with each of them. It
is entirely up to you how you conduct the interview. You can use Skype or any other service
for the interview.


6. It’s time to hire


Hire one of the best graphic designers based on their portfolio and interview performance.
You will get a very clear idea about the candidates during the interview session.

Picking the best candidate



Here are some of the key features of a good graphic designer that you may need to consider
before you entrust your designs to them. Look for all of these below-mentioned traits in a
graphic designer to find the best out of hundreds of them.


1. Find technical expertise


A perfect graphic designer must learn different technical skills such as HTML, CSS, and
Adobe Photoshop. The designer must also have outstanding typography skills because it is
an aspect that can make or break a logo. Additional factors like UI / UX experience, printing
style, and branding may be an advantage, but not a requirement. A candidate will be more
creative if he/she possesses more technical skills.


2. Portfolio review


A graphic designer should have a portfolio to support the claim says he/she has the
expertise to work on your project. Look into the portfolio carefully and check their
expertise. Check if their portfolio matches the expertise that they claim to have in their


3. Look for creative candidates


The designer must know the latest developments in design trends and have a sense of
creativity. To produce a final result that is not only pleasing to our eyes but also
comprehensive and simple, the designer must make the best of his imagination.


4. Ability to communicate


The ideal designer should have the ability to communicate with a customer and present
their ideas, vision, and brand properly. Such communication skills also help communicate
and establish customer relationships. Furthermore, this skill helps the designer to realize
what the customer wants and how to please them exactly.


5. Comprehensive interview


Organize an interview or screening spot test as part of the process. You may ask the
designer to describe a concept proposal for a certain business type and assess their skill
and imagination based on the answer. The portfolio itself won’t say everything about
a designer.


6. Focusing on accuracy


The graphic designer should have the capability to give the required attention to the details
of your project. Therefore, inquire in-depth about the method to complete the work on
time. Ask if you have the opportunity to see various updates and alternatives to
find satisfactory results. This will help you find out the best guy for your brand or logo


7. Time Management


Time management is a talent that cannot be mastered by every designer, and you would
certainly like yours to equip with that. Your graphic designer should show you multiple
options and make any adjustments when necessary, well before the deadline, so that you,
too, get closer to the final artwork by making the best of it.

Final Words


The list above will help you to find the best of all your choices, given that
hundreds of people are willing to do the job anywhere you apply. While many say they
know everything and do everything, but every recruiter will need assistance in finding the
best designer who knows exactly what they want. Also, the most significant benefit would
be to never satisfy with the wrong results and make the best out of the graphic designer.