Launching Your Next Affiliate Marketing Campaign

What is an Affiliate Marketing Program?

Affiliate marketing can be defined as that advertising model or activity that can be done to promote the services or the products of someone else’s company, through a particular affiliate link, and a commission too can be earned with it. In short, it is the online tactic in which, the compensation by the company is provided to a third party publisher who, through these affiliate links generates traffic or leads to the particular product or service that the company has for its targeted group of customers.

Who is an Affiliate Marketer?

An affiliate marketer can be described as a salesperson of the company. To make the product of a particular company sell and earn the rewards through it, can be the main motive of the affiliate marketer. The best thing about affiliate marketing is that an affiliate marketer can be more profitable than a salesperson because a typical salesperson has limited companies under him. While for the affiliate marketer, the scope becomes wider, in terms of services, products, and targeted customers, which in turn increase the range of rewards, revenues, and commission. In this situation, a person as an affiliate marketer can earn in various ways. It includes Pay-per-click, Pay-per-lead, Pay-per-scale. Here, it is the relationship of the sellers or the producers/manufacturers, the advertisers, i.e the affiliate marketers, and the final consumer.

How does an Affiliate Marketing Campaign Work?

  1. Researching and finding a company or a product that you think according to you can be promoted. Then choose a product or service in such a way that it becomes easier for you to exhibit your marketing skills. Perfect knowledge regarding the product is also a must for any affiliate marketing campaign.
  2. Then joining the affiliate marketing program to partner with the company serves an important function here.
  3. Then initiate the gaining of the unique affiliate ID from the merchant or the company.
  4. Generation of leads from the two sets of customers takes place.
  5. Then consider the best channels for lead generation for further buying and selling of the product or service.
  6. Generation of leads can come into effect more sustainably in order to initiate the growth of the business. Can you scale an affiliate marketing in terms of quality as well as cost? Or you need to do certain more actions? Here, the payouts are according to the KPIs and then start at a lower cost. Once, the partners or affiliate marketers are able to satisfy the targeted consumer group, payouts increase themselves.

Ways to Launch an Affiliate Marketing Program/Campaign

  1. It is time to make some critical decisions regarding the platforms. In this case, first of all, provide a real-time dashboard to the affiliates or the partners. It helps them to monitor and lead the status of earnings, that is can be displayed on the dashboard.
  2. Choose a particular niche. Choose it very specifically! This is because the marketer has to acquire each and every knowledge regarding the product, niche, or service, to resolve the queries of the customer.
  3. You need to find a great and absolutely correct affiliate program. Do it to ensure the convenience of the marketer.
  4. The creation of an affiliate website then takes place. Website here acquires certain steps that include the following: First of all, the Domain name or address of the website is created. secondly, Website hosting is done.   
  5. The creation of great content that will help in attracting the consumer group is helpful here in this case.
  6. Driving traffic to the website, attracting the customer group attracts more and more revenue or commission.
  7. Affiliate links must get clicks. The main objective here at this step is the promotion of the affiliate links through an affiliate generation program. Firstly create third-party affiliate dashboards. Secondly, furnish all the tax and information regarding the payment. Thirdly, after making 3 sales, for example, amazon reviews the account. As they approve the account the work becomes simpler.
  8. Conversion of these links to sales. The promotion of the links is a must to get and attract more and more customers. It increases the over-all commission or revenue.
  9. Last but not the least, you need to monitor the KPIs closely. They provide a glimpse of Cost per lead comparisons, Conversion rates for affiliate channels, segments, and individual affiliates, Cost and time of conversions, and a lot more.

Example Campaign Set-up:

Useful Affiliate marketing tools are Google Search Console, Google Analytics, Google Keyword Tool, Keyword Spy, Buzzsumo, Adcomparator, Buffer, CoSchedule Headline Analyzer, Bit.Ly, Google Campaign URL Builder, MailChimp, etc

  1. Sign-up for the amazon affiliate program.
  2. Go to amazon.
  3. Click through to become an affiliate link.
  4. Click on the learn more link to see get a glimpse of the program and thumb rules.
  5. Make sure that you read each and every piece of information well.
  6. Then sign up. 

Here you go with the launch of your next affiliate marketing program! Draftss launched its affiliate marketing program too inline with the campaigns in the industry and is accepting applications from the people interested in becoming an affiliate marketer for its services. It allows you to access the application form through the footer of its website and has some exciting benefits to be offered to people who successfully manage to become great affiliates with resourceful collaborations for Draftss.


How to Use Optical Illusion For Your Next Design

For any business in today’s day and age, an online presence is very important. This is because there are more and more people consuming online content. The most advantageous part of having strong online visibility is that the audience is very diverse. The reach that a business gets via online platforms is high. This online presence can be in the form of social media pages in which the business regularly posts updates. It can also be in the form of websites that have all the details about the business. It is therefore evident that it is important to have websites, social media posts, and ads designed well. While designers work on identifying the type of design they want to use, they are sure to come across optical illusion. 

Apart from this, the way a company’s office looks also talks a lot about the business itself. It is a reflection of the nature of the business. So, it is also necessary to have the interiors of the workspace designed by skilled interior designers. 

Using Optical Illusion

We have all at some point been fascinated by optical designs. Somehow, many of us like the way it tricks the eye. How can designers effectively use optical illusion?

1. 3D Designing

Optical designs can be used by interior designers into believing that a flat design is a three-dimensional object. This not just saves space in the office area but also serves the purpose of sending out an essential message to those who see it. The efforts that are put into making a design are more worthy than just writing down something in a fancy font. It clearly tells the viewers that conscious attempts have been made to make the interior look good. These designs can be done by using tools like Photoshop, which has plenty of features and tools. Several add-ons can be used to create new illustrations of optical illusion.

2. Triangle-bisection illusion

If a triangle is placed inside a curved or straight shape, it appears as if the triangle is not “sitting”. This is because of the phenomenon called triangle-bisection illusion. If something is placed exactly halfway up the height of a triangle, it will appear as if it is way more up than halfway. This is due to the way our eyes perceive this figure. Such an illusion can be used in websites as well as social media posts to make the designs efficient and attractive.

3. Hering illusion

When a design contains very fine lines or tiny dots, it is highly likely that the design looks like there’s something in motion in it when you scroll up and down. This is because of the Moire pattern. Herein, two grid spaces superimposed on each other create a false motion perception when moved. This technique can be used to grab the attention of social media users, where it is common for people to just scroll away. Creating an illusion would at least make them stop and look at what the post is about. It is then up to the designer to efficiently direct them to the website or their official social media page. 

4. Mach bands

When shades of the same color are placed in the increasing or decreasing order of intensity, it is possible that your eyes made you believe that there was a shadow. But, the truth is that there was nothing of that sort. Our eyes perceive the light shades lighter and the dark shades darker, so it appears as if there was a shadow. This tricking of the eye can be used by designers who work on website designs. Such an arrangement of different shades of the same color could be used in designs where there is the text that is supposed to be added to the design. 

5. Overshooting

Most typographers are of the opinion that while inserting text into designs, one has to be relying more on intuition than reasoning. In general, fonts of the same size also don’t “look” the same to us. So, by the process of overshooting, a designer resizes the text size. This makes all the characters look alike. While this may be sounding a little odd, it is required to be done in order to keep away the “illusions”. 

6. Cornsweet illusion

In this type of illusion, a gradient is used, like in Mach bands. But, there is also a line in the center. It makes our eyes perceive that one side of an image is lighter than the other. But, if these two sections were placed next to each other, one realizes that they are completely the same. Such illusions can be used to ease the work of a designer. It can be used in backgrounds and two different ideas can be expressed in the two sections separated by the line. Creating such an illusion does not really require much effort. 

7. Jastrow Illusion

When two curved objects are placed a little away from each other in the exact same way, it appears as if one of them is smaller than the other. This is a very common illusion. It is said that it occurs because the short side makes the longer side look longer. And vice versa the long side makes the shorter side seem shorter. This illusion can be used in websites and designs where patterns are commonly used.

Optical illusions are plenty. Simple shapes, lines, and colors can be used to create them. They help the designers accommodate several ideas in limited space. Often, instead of conveying something explicitly using texts, one can use optical illusion. 

Graphic designing, web designing, logo designing, and interior designing are very creatively exhausting processes. Using smart ways of designing eases the designer’s job while not compromising on the quality of the design. 

In order for all designs of a business to look related, one should choose able and good designers. Businesses can also explore unlimited graphic designing packages. They are popular in the market so that all their design needs can be taken care of. 



Product Packaging Trends for 2021

The easy online ways of doing almost everything have taken over our lives. Shopping is one such important activity that most of us do online now. When a consumer orders a product, there are a lot of things that s/he looks at after the product is delivered. The first of course is the product itself. But, a very important aspect related to it is the product packaging. The product packaging is not just to ensure that the product is safe, but it also helps the customer develop a first impression. 

The importance of packaging has increased over the past few years since the culture of “unboxing” has become widespread on social media. This is done by a lot of celebrities and influencers. If these people vouch for a product, there are many people ready to buy it. In such a case, no business wants their well designed and smart product to be packaged in a not-so-good fashion. So, businesses have started paying more attention to the type of material they use for packaging. Also, the patterns and designs on these covers should also be reflective of the type of product inside it. Therefore, it would not be wrong to say that businesses are moving from cheap options to more innovative and relevant packaging materials.


With the start of 2021, a new decade started. What are the packaging trends that one can expect?

1. Vintage packaging:

This has been happening for a while now. But, 2021 could be the year in which the whole package would be in a vintage style. The whole unboxing experience should be able to take the customer back in time. This kind of packaging is common for ethnic clothes, historically used creams, lotions, and other cosmetics. Aged alcoholic drinks could also be packaged in vintage bottles and relevant stickers.

2. Illustrations:

Small repeated designs on the covers of products are not uncommon. But, these designs would be a direct indicator of what is inside the box. For example, if there is a product for a toddler, the packaging material could contain small cartoons of all the baby products the seller has. This is not just useful to tell the customer what is in the package, but would also help the business promote its other related products.

3. Abstract art:

The covers of products could also be works of digital art and graphic designing that do not directly tell the customer what is inside. Instead, these designs could have deep meanings. More often than not, they could be geometric patterns in bright colors. To leave a lasting impression on the customers’ minds, these designs could be as simple as thick bold lines at sharp angles.

4. Name of products:

In several cases, the business wants the name of the product to remain in the heads of its consumers. For example, a soft drinks manufacturer would want the name of the drink to be remembered well. In such cases, it is not uncommon to see the name written in fancy fonts all over the packaging material, including the cans.

5. Symmetric designs:

The packaging material for many products would look good if they gave an aesthetic feel. The name of the product surrounded by symmetric designs would look and provide the customer an impression of the type of product. Such designs could be used for cosmetics. Intricate designs are good, but need not necessarily be so.

6. Story-based characters:

There are some stories that are inseparable from our lives. Packaging materials that consist of the characters from these stories would draw customers to the product. These characters can also be designed in such a way that there is a story being told. This story could be about the background of the product or the business. More necessarily, it would be the story that the seller wants the customer to remember.

7. Eco-friendly packaging material:

The trend of being good to Mother Earth has seen a boom, for the good. As a result, many businesses have started mentioning explicitly that their products and packaging materials are earth-friendly. The longevity of this trend is yet to be seen but it is highly likely that it is here to stay.

A business should therefore explore different ways by which they can ship or sell their products using reusable and green materials for packaging.

8. Customized messages:

In 2020, we have seen businesses sending out personal thank you notes along with their products to celebrities who do unpacking videos on social media. It will not be surprising to see such messages being sent out to all customers. This will not just make the customer feel important, but will also make her/him go back to the business to buy similar products. These small gestures would go a long way in building a brand image.


It is important to businesses to keep themselves aware of the packaging trends in their field. The way beer is going to be packaged is different from the way a shoe would be packed. So, in order to be able to stay relevant and up-to-date, businesses should be able to quickly adapt and change. For startup growth, it is vital to start off well.

For any business to be able to do that, graphic designers play a major role. Businesses should recognize the need for good graphic designers. Also, the need is not going to arise just once, when the business starts off. From social media marketing posts to designing packaging materials, graphic designers play a significant role. Businesses should choose the right graphic designers and the right packages. Many companies provide unlimited graphic designing packages, which come with added benefits. Companies should explore all these options and make an informed call about the type of service they would prefer for satisfying their graphic designing needs. 



Email Design Trends for 2021

Email design is a critical aspect of the Emails that a business sends out. It can be about the progress that a business has made in a certain area, or informing the clients and customers about something new in the company, or simply an advertisement of a new product or service that is being launched. 

Most businesses have email subscribers. With the beginning of a new year and a new decade, it would be interesting to understand what are the kinds of emails that people would like to read after a largely tiring and boring year. It is also important to be aware of the latest email designs doing the rounds in the market. 

What are the email design trends for 2021? 

1. Visual content

The use of graphics in emails was a hit in 2020. We have entered the new year with an increased need to shop online. So, it would be useful for businesses to incorporate visually appealing content in their emails. This would make their product more appealing. If the mail is about the launch of a product, graphic content can be used to arouse curiosity in the minds of potential customers.

2. Illustrations

Emails are no longer bodies of text. Increased usage of illustrations and cartoons has made emails efficient tools of marketing. Images go a long way in conveying the necessary information effectively. They can be used instead of long mundane paragraphs of texts. Cartoons help in keeping the audience engaged. One can also insert small and relevant comic strips in the emails and convey the important message.

On a minimalist background, bright colors do a good job in instilling the product in the minds of the email readers. Little uniformity in the email would be good and make it presentable.

3. Personalization:

Make every customer feel important and prioritized. In such a case, it is important for mails to look customized. For this, use the customer’s name in the body of the email. Give the customer some exclusive offers on your products. This should be done based on his/her previous purchases. If you have an idea about the customer’s favorite colors or patterns, design your emails accordingly.

Customization takes time. But, if properly personalized mail is sent at the right time, it is sure to do a good job. Your brand’s goodwill is going to increase in the customer’s opinion.

4. Cards:

Cards can be used to send out organized and personalized content. A card has a relevant picture on the top, the main message in the middle, and then another image at the bottom. On websites, cards can be dynamic and animated. But, in emails, they are mostly static. The neatness associated with cards is unmatchable. It is also possible to insert symmetrical designs that are relevant to the purpose of the email. Use suitable colors for the background and for text. Don’t make the text too flashy. Remember that cards usually have warm messages in beautiful fonts.

5. Big typography:

There is nothing huge and bright that will escape anyone’s eyes. 2020 celebrated bold typography techniques. 2021 seems to carry the same trend throughout. Insert huge bold pieces of text in the mail conveying one main point. What follows will be information regarding that.

Make sure that the huge bold text has the words chosen rightly. For example, if your business is planning a reduction sale, you might just want to write “SALE” instead of complex long phrases. The message would be conveyed and interested people would look ahead. It is also important to bear in mind in such cases that the bold message should direct the customers to read further. Try to make the huge message coveted, yet not lengthy. 

Also, one can try inserting links behind these bold texts such that the customer is directed to a relevant page. This webpage should be impressive and ensure that the client is satisfied. For this, proper web designing must be done. Businesses should explore the different unlimited web designing packages offered by graphic designing companies so that their long and short term needs are taken care of well.

6. Authentic pictures:

While adding images in your promotional emails, avoid using images that are used by others already. Use pictures that are yours. There are many common pictures that are available online for several messages. Use modern graphic designing tools to customize your own pictures. These images should match with the ones you use on your social media pages as well. That way, the customer can identify the brand by looking at the image itself. This is important for building the brand image.

Businesses can leverage the benefits offered in unlimited graphic designing packages. These packages help the business in the long run in developing a strong market presence and brand value.

7. A layer of animations:

In emails, one cannot insert heavy graphics. So, over static images, animations can be used to make the mail more appealing and visually attractive to the readers. It is suggested that these animations be mobile-friendly as well since most emails can be read on the phone now. Also, make sure that these animations don’t occupy the entire mail. They should form just a part of it.

These email design trends for the year 2021 are general. Apart from these, there could be several event-specific, business-specific, and situation-specific designs that are trending now. Businesses have to make themselves aware and ensure to conform to these ways at the earliest. 

The most important aspect of changing ways of sending out emails is the design. Companies should hire efficient graphic designers who can make customized email designs that are in coherence with your web and social media designs. 


Limitations of DIY Tools for Graphic Designing

It is a well-known fact that the most important organ of a business is marketing and especially digital marketing. We are all aware of conventional advertising means like hoardings, pamphlets, and posters. But, with the advent of technology in almost all walks of life, there are new advertising modes. The most important of these is social media marketing. DIY tools have been highly used by business owners to push their social media marketing growth.

There are different social media platforms like Facebook, Instagram, and Twitter through which a huge number of people can be reached. Although youngsters or middle-aged folks tend to use social media more, there are some platforms in which many people are active irrespective of their age groups. 

Apart from the wide reach that the ads get, social media allows businesses to tweak and alter the advertisement campaigns. This happens with the help of analytics tools that help one identify how many people saw the ad, how many clicked on it, etc. This is a rather interesting advantage to provide, given that such facilities aren’t available on television or radio ads. 

Social media ad campaigns are also relatively less expensive. Businesses of any size can advertise on social media platforms without any major hassles. Graphic designing and content writing has to be done well for the posts. For these services, there are several Do It Yourself tools available online. Many startup owners find themselves checking these tools out and the simplicity of it all makes it very attractive to try out. But, there are many limitations associated with these tools.

The 20 best graphic design tools recommended by top digital artists - 99designs

Limitations of DIY tools

1. Lack of expertise –

It is a well-known fact that experience plays a major role in the output of any product. If someone who is highly oblivious to graphic designing starts trying it out, it is highly likely that s/he is going to need sufficient time to get to know the nitty-gritty of the job. The resulting designs are bound to be below the mark. 

At the same time, if you decide to sign up for the services of a professional graphic designer, you are going to be getting the best services that would add value to your business. 

2. Lack of resources –

Commoners who are unaware of the way graphic designing is actually done, are surely not going to be in possession of good software for designing. In such a case, the designer is less likely to use relevant tools. They also don’t have the facility of consulting with other professionals or peer-reviewing their designs. Their creativity is confined by the available options in the DIY tools. This would have a direct negative impact on the quality of designs produced. 

3. Limited options –

DIY tools don’t let the designer explore much. They have certain fixed templates and options for adding attributes to them. This would mean that the design that a novice creates would depend on these options only and rarely her/his creativity. Most DIY tools don’t offer you an option to add whatever you want to the design. 

The other problem associated with these options is that the templates could be used over and over again, by many businesses. So, when you are going to use these designs on your social media pages, the brand image is going to be affected because the audience can’t really distinguish your design from another business’. This lack of originality is known to damage the public opinions of businesses. 

4. Ownership issues –

If you use a DIY tool for graphic designing for free, you could have that tool’s watermark in your designs. You will have to pay to remove their logo. If you are using a DIY tool for web designing, the ownership of the website does not lie with you in most cases. So, the data of the visitors to your website could be compromised. Lack of security is the last thing a growing business should be dealing with!  

In order to make your website/design look like yours, you are going to have to pay. Instead, opt for a graphic designing or web designing package that offers multiple benefits. Unlimited graphic designing packages offer you good designs in a time frame, making it easier for you to concentrate on your business. Similarly, unlimited web design packages are also suggested. 

5. Lack of critique –

If you opt for an unlimited graphic designing package, the services provider reviews the designs multiple times before the final delivery. The designer gets credible feedback from his/her peers and improves the designs accordingly. This option is not going to be available to someone who is new to graphic designing. S/he is going to stop at the point of her/his personal satisfaction. This may not yield a design that is good enough for the market. 

6. Slow updating of new technologies –

A designing company has access to all new technologies and software that can be used for different businesses as the need arises. But, DIY tools take a lot of time to introduce these technologies in their platforms. So, if you are using a DIY tool for web designing or graphic designing, it is likely that you are using an outdated method while your competitors could be far ahead of you.


Canva, PicMonkey, and Pablo are common graphic designing DIY tools online. While there are several online tutorials on how to use them, startups should resort to procuring services from experienced and trained graphic designers. For startup growth, marketing is vital. So, taking a chance in this area is not really a good option. Also, several graphic designing and web designing packages offer long-term support apart from other services like logo designing. Therefore, it is important that a new business make an informed decision regarding all its operations.


Web Development Trends 2021

If you are asked to name something that is changing rapidly, you are probably going to say that it is technology. The way it has changed even in the past four or five years is rather too fast to be compared with anything else in this world. Technology is so interwoven with our lives that change in technology means a change in the way we do certain things. For businesses, technology and its tools are very important for several functions, the most important of which is digital marketing and web development.

With the advent of the internet, competition among the many businesses around us is also rising. Everybody has access to every business’ products, there is almost no barrier. It is not easy these days to find people who buy anything before googling about it. In such a case, every business wants its products or services to be the most appealing and catchy. Their websites have to be pushed as much to the top of search results as possible. 

For most people, web development seems like developing a bunch of pages by coders and developers. But, more often than not, it is the sole representation a business can have on the online platform. And, the online platform is not a small insignificant place. For example, consider an e-commerce platform that has no physical office. Everybody from all across the world can see your business and decide to invest in it or buy the products and services. 

With changing trends, it becomes important for website developers to update their web designing process. They should bear in mind the impact the website is bound to have on a business. There are several online tools that help developers and designers do well in this space. But, for the year 2021, there are a few trends that have been identified.


Web Development Trends 2021

1. Single page websites

We have all seen websites with many pages, commonly titled “Home”, “About Us”, “Contact Us”. etc. Navigating through such a website on a mobile phone becomes an annoying task. It is a fact that most of us use mobile phones for small searches, nobody has the patience to open a laptop or tab just to use a search engine. In such a case, a website that has one page that details all the important things about a business is going to be more useful. Audiences can keep their attention focused on the contents presented, and need not worry about navigating the website. Single page websites are easy to build and maintain as well.

2. Chatbots

Serving customers well should be a business’ focus. In order to clear queries or doubts of potential customers who land on your website, have chatbots that are powered by artificial intelligence. It also helps in keeping engagement on. Chatbots provide quick responses, often impossible for humans to do. For businesses that offer services in travel and tourism, healthcare, etc., chatbot-like features on websites are wonderful to have. 

3. Voice-recognition feature

With the advent of the Internet of Things, it is expected that over 6 million voice assistants will be used in 2 years. Companies like Google, Microsoft, etc., are making credible progress in this area. With this technology booming at this pace, it is important to make websites that would be compatible with these features. Smart assistants are slowly taking over our daily lives with devices like Alexa and Siri. Identifying this at an early stage would be beneficial to a business in improving its reach. 

4. HTTPS protocol

The internet is an amazing platform for marketing, no doubt. But, it has also become a space for hackers. Many thousands of websites get hacked every day which is a concern to worry about as a number of businesses are solely dependent on their online presence. Websites contain a lot of customer data. In order to keep websites and the information they have safe, safety has become a major concern for developers. Therefore, 2021 could be a year of enforcement of strict web development protocols. One such measure would be to mandate the use of HTTPS. One should note that Google already marks websites without HTTPS as unsafe. 

5. Use of cloud

Cloud helps in reducing the need for huge servers. It helps in organizing data and preventing its loss. With the growing usage of websites, it will become prudent for developers to back data up on the cloud. This facility is surely going to make maintenance easy. With the pandemic life still on, everybody is relying on remote services. The use of cloud facilities again becomes more important.

6. Reduced health hazards

We are all aware of “night-mode” in our mobile phones. Using a device in this mode reduces the strain on the eyes. Of late, websites have also started exploring dark themes, in order to serve the same purpose.

7. Interactive graphics –

This is probably the most important organ of a website. It is necessary to have good graphic designing professionals to design your website that is going to be seen and visited by thousands of people. For startups that are designing their websites for the first time, it will be intelligent to consider unlimited web design packages coupled with unlimited graphic designing packages. This would ensure that there is a uniform image built about the brand across all platforms on the internet. The business’ digital marketing efforts would yield better returns. A website that showcases the necessary information in the crispest and attractive way is going to do most of the job. This would ensure that there are customers to revisit websites regularly.

These are a few of the most imminent priorities that could mandate web development in 2021. Apart from this, there are several advances happening in specific fields. Web developers have to make themselves aware of these happenings before and while designing a website. This would help them make a robust and good website.


Mistakes to Avoid While Designing Graphics for Social Media Marketing

Social media marketing is one of the most common tools used by businesses these days. The effectiveness of this option makes it much reliable and sought-after. Almost all sorts of businesses find it useful to market on different social media platforms like Twitter, Instagram, and Facebook. 


Why Social Media Marketing?

Social media has changed the ways in which marketing was done before. It has brought in so many new features and benefits that can easily overshadow conventional marketing means. For example, who wouldn’t prefer an image that would repeatedly pop in a potential customer’s phone over a hoarding on a road? 

Social media has made targeting and re-targeting of individuals very easy. Earning customer loyalty with almost no direct contact with them is another boon. For small businesses and startups, social media has come like a blessing because they can reach a huge number of people with their advertisements. The diversity of the audience of social media is matchless. It provides data to analyze the efficacy of your marketing materials, which many other forms of ads may not be able to do. This whole process of social media marketing doesn’t cost much. All it takes is good graphic designers and a good strategy to reap the best benefits.


But, while designing the graphics for your social media posts, what should your designer keep in mind? 

  1. Be different – The designs that will go on your social media pages should be different from the ones your competitors use. Your designer should create and innovate in such a way that the next time anybody sees a similar design, they should be reminded of your brand. Using standard templates would not help in any way. Graphic designers have to keep their creativity index high.  A good choice of designs and colors would do the job. 
  2. Keep it simple – Complicated and messy designs are hard to look at and read from. They are even difficult to process for the brain. It is highly unlikely that a potential customer who is not even aware of you or your brand is going to spend time decoding your convoluted design on social media. It is easier to just scroll away. 
  3. Good content – The content that goes in your designs should be well-written in a relatable background. It should obviously be legible enough. The lines should be well-phrased without grammatical errors. They should also have texts that can be understood by people of all age groups. Avoid anything offensive. 
  4. Using old images – This is a major problem that most designers face – they do not use relevant pictures of their own. While it may be okay to occasionally use some rare pictures, it should be attempted to use original ones. Using old pictures, again and again, is certainly not going to serve any purpose. 


Common Mistakes While Designing Social Media Marketing Graphics

There are certain don’ts that designers have to bear in mind while making social media posts. These are like warning signs. 

1. Bad writing styles

Many social media posts that we come across have a lot of information filled in it. Because of this, no piece of information is clearly visible. Sufficient spacing has to be provided between lines of text. Suitable fonts have to be used, depending on the type and nature of the product or service. 

2. Lack of space

Some designs have so much in them, that it looks like they are choking. These kinds of designs are going to just be there for the sake of it. No image or text on them is going to reach the audience simply because of the stress it would cause to the eyes that see them.

3. Not using images

There are certain aspects of designs where an image would do more talking than texts. Out of unavailability or lack of patience, it is easy to put up texts. Too much text on a post is going to look like a boring theory. People on social media really don’t have the patience to give it a thorough read. So, use images wherever apt. 

4. Random placing

In designs, a certain connection between images and texts is expected. This would make it easier for the viewers to comprehend the advertisement as well. But, if the images are haphazardly placed and texts weirdly inserted, it would look messy. Not just that, it would look asymmetrical and in no way appealing. 

5. Forgetting the platform

Posts for different social media platforms have to be designed differently. A link on an image would not open. It is not possible to insert clickable links on Instagram descriptions. But, Facebook has such a feature. Graphic designers should keep these factors in mind while working.

6. Inconsistency

Graphic designing is an important organ of a business that has resorted to social media marketing. Some of them may even choose an unlimited graphic design package to cater to their ever-growing need to publicize online. In such a case, designers working for companies should be mindful of the type of posts that they are putting out. For the image of a brand to remain in people’s minds, there should be certain features of the designs that they can identify with. The case of Amul cartoons is a good example. For ages, their designs for ads have been centered around specific characters. Such an approach would serve well not just immediately, but also in the long run. 

7. Plagiarism

It could be difficult for designers to crack a problem. But, a solution to that can never be plagiarised material. It would not just cause disrepute to the business, but also to the designer. Apart from this, people on social media can easily identify any form of copied material. 

8. Not keeping with the trend

It is going to be worthless for designers to keep pumping standard designs into the social media pages without analyzing the trends. Analytics tools in social media would give good insights and suggestions. 


Keeping these dos and don’ts in mind, graphic designing has to be carried out meticulously in order for the businesses to reap sufficient benefits from social media.


The Advent of the Age of No Code Web Development

Web development, as we all know plays an essential role in establishing any online business. A web design is an overview of the web page on which the targeted group of the audience would land after clicking on any of the links. It can be said that web development acquires the ability to make the consumer stay on the same page and explore more features of the business entity. It impacts the visuals of the audiences and these visuals determine the staying power of the entity. Here, computerized codes are used to design or develop a web page. This method of No Code Web Development is used for creating back-office applications, portals or web applications, and mobile applications. While these days, this work can be done by not coding the algorithms. But by simply using some interface. Let us look below:

What is web development?

Web development, as we have seen above, how web development is important in capturing the minds of the targeted customers. Web development plays a key role in attracting customers. A well-informed web design attracts the minds of the customers. It should feature the products as well as services in such a manner that the consumer is attracted by the information and the features of the product. It should be in a simple form and should be capable enough to convey the needs and requirements of the consumers.


What is No Code Web Development?

Codes are used everywhere, in the digital market. May it be a new application that allows the users to share information or to communicate, may it be the web design of a website, or it can be checking the details of the bank account online or might be ordering groceries online. Here also in web development, coding plays a key role. But these days an alternative like No Code Web Development is being used to ensure convenience. No Code Web Development can be known as a web developer that permits its users to create software in which a graphical user interface is used instead of the written codes.

This again helps the people who are from a non-technical background. In short, it is suitable for both programmers as well as for the people who are from the background of non-programmers. This method can provide a way of tapping the resources in a more useful manner. This is because the writing of the codes takes away a long time then it takes for No Code Web Development. 

Why No Code Web Development for business?

  1. Web development for business is a very crucial matter. Here as we have already seen, No Code Web Development can help as a code that is once created requires very hard work and need much time in rectifying the mistakes that crept in. in this situation it can turn out to be an alternative.
  2. Developers who are not from a technical background too can opt for the same, that is this alternative of no-code web development.
  3. This system of No Code Web Development helps in eliminating the discrepancies being caused due to the errors in the codes.
  4. Much time would be there for planning and executing other areas of business, instead of wasting time in the auditing of codes.

Importance of No Code Web Development

  1. The hiring and recruitment costs to hire a developer or an engineer to develop the web page are pretty too high. The salary that they expect is expensive as well. Hence, its use of No Code can help in reducing the cost in a good manner. A cheaper option, as it is not much expensive.
  2. Productivity increases. This is because the codes take a much longer time to develop. It also cannot be guaranteed that the developed code does not have any discrepancy. It also needs to be audited from time to time in order to be up to date. Hence, here the option of No Code Web Development would require some amount of time and this, in turn, would increase productivity.
  3. Can be audited easily. Changes in the codes and the interface can be done as and when needed.
  4. No Code prototyping is done. As less amount of time would be invested in developing some codes and testing. This method of No Code would turn out to more feasible in this situation.


Features of No Code Web Development

  1. The development of the website takes place using a graphical user interface.
  2. Then some visual touches are being added.
  3. Then some of the applications are designed in such a way that it can be reusable in the future.
  4. In the final work of connecting everything to perfection, integrations are added.


As codes are running around the world, this has lead to an increase in the demand of the developers. Although, a good developer can be tough to find. This is the reason why more and more companies outsource the work to more and more places where the labor is cheaper. But, what if a solution like no-code web development for businesses take place. No Code Web Development allows anyone to be the creator. While no code does not mean anti code. There is a usage of some hidden codes to run a web page. JavaScript or HTML integrations are used for some personalization.


Webflow Vs WordPress : Which One Is For You?

While taking the business online, the first thing that knocks a business owner’s mind is getting a website. But is just having a website enough? How would you make sure if your website is efficient enough to fetch you the returns that you’re looking forward to getting out of the digital space? Two of the leading platforms dominating the digital space in today’s era are Webflow and WordPress. Which one should you go for?

Having just a website may not be enough. It’s important to have a great website that makes it easier for you to reach out to your customers, fetch out the leads, and make an impact upon your visitors while they check you out. Website builders have made it very easy for businesses to get a website with enhanced ease and quickness.



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WordPress being the most popular website builder in the world with about 1.3 billion users, has been empowering some of the best websites for about 17 years now! WordPress is free to use, which means, you can just go to the website, download the software, and get started with your website.


Webflow Reviews: 190+ User Reviews and Ratings in 2021 | G2

Webflow, another website builder has made its mark by providing an easy drag and drop website making facility with the USP of the most customizable site builder in the market. It doesn’t require you to code and hence makes it easy for everyone to make a website on their own. Paid services and plans at Webflow start at just $12 per month, which gives a person another reason to use a service that is highly affordable and offers value for money.


Which one is easy?

Do you own a business? Great!

Do you know how to code?

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Well, most business owners are not programmers or coders. If you’re one, you’re talented! If you’re not, it’s easy for you too with website builders.


WordPress and Webflow, both might be the options for you even if you don’t really know how to code. Although WordPress might be a bit tricky for the one who hasn’t been acquainted with a similar platform before, it might get handy once one starts using it.

It comes with a number of plugins, pages, posts, themes, and editors. Adding content to the website is easy and the websites made on WordPress are powerful too.

Although WordPress is not a drag and drop website builder, a number of plugins and software programs enable WordPress to become one. Programs like Divi builder and Elementor are two of the most popular ones.



Webflow on the other hand enables the users to just drag and drop the element that is to be added to the website. It makes it very easy for beginners to start building their website on their own and take their enterprise online in just a few clicks.

With a clean dashboard to manage all the website functions, it comes with a direct visual interface to make it easy for the users to build a website. It helps a user to work directly on the live site, similar to the website builders in WordPress.

Although beginners may find it difficult to navigate through a large number of features that Webflow has to offer, once acquainted, it becomes very handy and easy to use. Also, Webflow comes with some limitations when it comes to it being a CMS platform. Other platforms based on CMS might have to offer their users a lot more than Webflow has to offer.


Cost Associated

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Any business owner might want to test the platform while going online for the first time and hence would like to invest steadily. Keeping the factor of cost in attention, here’s what both the platforms have got to offer.


WordPress is a software program that can be downloaded from the web portal free of cost. This means that building a website for your business on WordPress is free and is associated with no upfront cost. However, you will have to pay for a domain address and WordPress web hosting for the web platform developed.

WordPress would also ask you to pay for any premium plugins, themes, or other third party services you may like to use on the website. Using website builders like Divi and Elementor will also come for a price to pay.

WordPress is one of the most popular builders in the world that comes with a very large ecosystem of its own. A number of services and service providers are available to support your business online with affordable and flexible services and plans. Even the plugins that are extremely beneficial and costly will usually come with a free trial version.


Webflow on the other hand offers a free subdomain and hosting that comes with Webflow branding. The free version is however limited, it’s good enough to test the platform.

Webflow comes with two different types of plans, namely: a site plan and an account plan.

Users of the site plans get charged per site. The cost will depend upon the factors like the type of site, size of the site, etc. The sites are divided into basic, CMS sites, business sites, enterprise sites, and eCommerce sites.

Users of the account plan get charged per account and can create multiple sites under the single account saved as projects. The sites can be hosted in Webflow itself or hostel independently by downloading the code file of the site.



Ecommerce plays a huge role in online businesses today. Online shopping has been in the trend for since long and has been achieving new milestones continuously.

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This makes other businesses wanting to join the race too and grow.


Upon the world’s largest website builder platform WordPress, you get to use the world’s largest eCommerce enabled platform called WooCommerce. This platform comes as a plugin in WordPress sites and is being used by a large number of eCommerce websites.

WooCommerce has got features of its own. With a wide variety of payment gateway options, plugins, templates, and themes, WooCommerce can be a great partner in the growth of your online business.


Webflow too offers its users to use eCommerce facility for websites. Businesses can easily get going with eCommerce through Webflow although it might seem to be a bit limited upon its offering when compared to WordPress.

Webflow has partnered with Stripe to offer a payment gateway facility to its users. It also implies that it is difficult to use other payment gateways with Webflow. Also, it charges a 2% commission fee on behalf of Stripe upon each of the transactions done through the gateway.

Adding the products is easy on Webflow eCommerce. The plan starts at $29 per month with a limit on the number of products to be added.


Addons & Integrations

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No platform offers everything for anything. That’s where comes the need for third-party integrations. They’re important!


The best thing that one can get in WordPress is the plugins that come with the platform. You can simply just go and search for a plugin for anything that you might need while making a website and you’ll probably get it. That’s what WordPress does for you.

WordPress is a big animal and hence a number of third parties produce plugins and services which are Worpress compatible. There are about 57,000+ plugins available on the platforms free of cost.

Ranging from creating forms, making up the SEO, using Google analytics, enhancing security, WordPress probably has a plugin for everything, and even more.


Webflow is comparatively a platform that is young and growing. Thus, it comes with a few limitations. Some integration would be very specific to the platform and for some, you might have to struggle. Even more of them won’t be available.

There are not many of the integrations and add-ons by third parties who are in the making of the plugins and integrations for Webflow as they do for WordPress.



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When you get stuck, you might need support. It may come in various forms. Let’s see which forms do these platforms offer their support in.


WordPress has a very large community because of the massive number of users it has got around the world. Thus to serve them, WordPress has a library of articles, tutorials, and how-to guides which are packed up with great stuff to help out the users wherever and whenever they get stuck.

Also because of a huge community, WordPress even gets to have a great peer-to-peer network, and hence a number of answers to problems directly come from the users themselves. Usually, just a normal Google search would be enough to find a solution to almost all of your problems.


Webflow is comparatively a smaller community and hence needs to offer support to its users from the platform itself. It however hosts a massive library of FAQs, solutions, and guides to help its users with the problems they might face while using Webflow. Webflow has named the section as Webflow University.

Users can also get email support from Webflow. It also hosts an AI-based chatbot.



A number of factors, dimensions, and uses when taken into consideration, WordPress clearly comes out to be a better option than Webflow. What Webflow might be trying to achieve and offer its users is something that WordPress is already offering its users.

Although Webflow has a fantastic web design and beautiful interface, it still lacks some very critical features which might become a hurdle for the growth of your online business.

At the same time, WordPress makes everything easy for it has been in the market for a long with a community so big. With the highly interconnected network, great support, a huge number of integrations, and fair pricing, WordPress might be the option to empower your business and push your growth in the quickly expanding digital space.





Social Media Marketing for Businesses

A platform for making easy connections and contacts with people from across the world is what social media is. About 3 billion people use social media actively. Isn’t it a great place to market products and services? Many businesses think it is. They use social media to sell their ideas, products, and services. It is also an effective platform to understand the consumer mindset. Engaging with them is easy and inexpensive. The fact that social media can “show” content relevant to a consumer based on specific interests, is very advantageous to businesses. For example, it is possible through social media to advertise clothing brands to an individual who is looking for them. This may not be possible through other means of advertising. Hence, in most cases, businesses end up spending on marketing their products/services to people who are least likely to be their customers. 

The following benefits could be reaped out of using social media effectively:

  • Building brands
  • Increasing website traffic
  • Procuring feedback
  • Increasing sales


Why should businesses choose to market on social media?

Social media marketing also makes possible targeting and re-targeting of audiences from across the globe. This is almost impossible for a business using conventional methods of advertising like hoardings or pamphlets.

With the use of social media, it is also possible to earn customer loyalty at not very high costs for businesses. It has become easy for individuals to use this means to find buyers for their products/services. This has had a good impact on small businesses in developing countries like India, with many of them operating from the comfort of their homes. Indigenous products have found markets like never before.

The stories of businesses and startups are often not known to most of us. For a long time, we would rely on magazines to interview founders and publish their stories. But, it is now possible through social media to easily share the story behind a brand, logo, business, and its motives. More often than not, it is these stories that sell. This is true today not just for businesses, but also for individuals ranging from actors to political figures.

The types of audience that can be targeted through social media campaigns are diverse. It could be a barely literate person who prefers images over text, or someone who loves satire. It is possible to cater to the needs of all of these people satisfactorily over social media.


Which platform to use?

The most common social media platforms include Facebook, Twitter, and Instagram. All of these platforms are designed for both individuals and businesses. It is important to choose the platform wisely. Bear in mind the type of audience you are targeting and the region they belong to. For example, if your product/service is meant for politicians, it may best to run an ad campaign on Twitter. 


What are the hacks to use social media productively?

Although the marketing campaigns will depend on the type of business, there are certain basic but important aspects to bear in mind while running social media ads.

Good content 

It is well-known that social media platforms have now been flooded with businesses and individuals trying to push their services/products. What makes a certain post stand out from the rest is the quality of the content it carries. Using catchy lines instead of lengthy paragraphs of information could do your business a lot of good.

Images that would go on social media posts have to be carefully designed. This is where graphic designers play an important role. It is often seen that many brands use similar images to advertise their products. This does more harm than good. It is important for businesses to have their own custom graphic designs that would help them build their brand. Businesses that are starting out should carefully choose their logo designs as well. An organization should plan to use Social Media Marketing for a long period of time. In order to make a mark in the minds of the audience, it would be useful for it to opt for an unlimited graphic design services package. This will enable the business to be easily able to make designs as the need arises. 


Flexible strategy 

In order to be able to grab enough attention, it is vital for businesses to choose the right posts for the right time. For example, many businesses arouse interest in people by announcing that they have a new product coming up. They do this without even disclosing the name or image of the product. In fact, several posts on social media are dedicated to the pre-launch of products/services solely to keep the audience engaged. Similarly, if a certain pattern of posting and engaging on social media doesn’t work, the strategy for Social Media Marketing of the company has to be changed to try other alternatives. 


Useful links 

It is not always possible to put out all the information regarding a product/service on social media posts. So, it becomes prudent to have website addresses linked to these posts. Having a good website is important to have a good social media presence and this holds true for most if not all businesses. A consumer is least likely to message a social media page of a business requesting details. This is simply because of the waiting time involved. If there is a website that can be looked into, navigated, and understood easily, while also being attractive and clean, the business is definitely going to be at an advantage. There are several unlimited web design services that can be registered for by companies to reap long-term benefits. 



Google Analytics is a great tool that can help businesses track their performance on social media with credible data. This would provide them insights on the strategies they have put in place, the type of content that sells, and the posts that didn’t do well. Attaching tracking tags to the posts is advantageous. Even the different social media platforms have analysis options within them. These can also be explored. 


Social media is certainly a double-edged sword. Brands should be sure of the stands and approaches they take on social media platforms. If they manage to scale the difficulties in the initial stages, they would certainly reap a good yield from it.



Graphic Design Course Can Help You Become Better At What You Are Good

UI/UX or package or pamphlets, graphic design has a vital role to play in marketing. Graphic designing is a lucrative career only when you are ready to expand your skillset. This implies you should continuously gain knowledge in the field and be germane. With the world on your mobile, you need not spend on an expensive Graphic Design Course offered by various institutions. Rather, there are cheap alternative online courses that help you up skill at the comfort of your abode.

If you are confused about which course to choose, here’s our top 10 graphic design courses list. The list is hand-picked for aspiring graphic designers.

  1. Graphic Design Course Bootcamp: Photoshop, Illustrator, InDesign

About: A complete course which teaches on how to work on the both print medium and web medium. By learning this course you attain an employable status with an ample skillset at your fingertips. Learn logos, icons, masks, typography, etc. Additionally, you’ll also be taught to build a portfolio and create files in CC.

Platform: Udemy

Duration: 15.5 Hours


  1. Coursera’s Graphic Design Specialization

About: An amalgamation of 5 courses, this course enables students to get in touch with sophisticated graphic designing. Learn the fundamentals of graphic designing, typography, image-making, editorial design, and motion graphics. Apart, students will also do a capstone project to apply their learning. This is the right to enter the industry with a bang!

Platform: Coursera

Duration: 6 Months (3 hrs. a week)


3. Graphic Design Basics: Core Principles for Visual Design

About: This is a small course by veterans Ellen and Cooper. You’ll learn 5 basic principles- symmetry, scale, framing, hierarchy, and grids. You’ll also do a project that completes your learning. Take up this course if you desire to self-learn by applying the key points taught.

Platform: Skillshare

Duration: 35 min+ 3 Hrs. of project


  1. Graphic Design Course by Colorado Boulder University 

About: This is a basic course which is part of a specialization called Effective Communication. The specialty of this course is it starts from level 0. We suggest you take up this course if you are an absolute fresher or one who wants to go back to the drawing board to improvise your technique. The course discusses basics in an elaborated fashion.

Platform: Coursera

Duration: 27 Hours


  1. Computer Graphics by EdX

About: A one of its kind course from UC San Diego, this course is ideal if you want to learn about 3D graphics. This is surely worth to be in the Top Graphic Design Courses list for its rarity. You’ll be learning graphic programming with languages like OpenGL and GLSL.

Platform: EdX

Duration: 6 Weeks(6-12 Hours a week)


  1. Learning Adobe Creative Cloud on LinkedIn

About: Adobe Creative Cloud is a must for graphic designers. Tools like Photoshop, Illustrator, and After Effects are daily staples of the industry. Take up this course to learn about functionalities of the CC, Creative Cloud Libraries, and to explore services. Also, it teaches A-Z of installing and combining CC with other applications and mobile apps.

Platform: LinkedIn

Duration: 6 Hours


  1. Graphic Design Mastery: The FULL Branding & Design Process

About: The course renders an in-depth analysis of the graphic side of branding: branding standards, embracing formats and mediums, package design, layout design, etc. It also includes t-shirt design, working with 3D objects, stationery designs, and custom brush textures along with Adobe Xd and Dimension tutorials

Platform: Udemy

Duration: 6.5 Hours


  1. Intro To Graphic Illustration by Kadzene

About: Illustrations have opened up to be a whole new sector with a lot of promises. This course intends to translate your visual ideas. There is a total of 5 sessions and each session has 5-9 lessons. The sessions include topics like achieving originality, compositional study, project flow, and typography. Apart, it also includes a demo using digital tools (Illustrator).

Basic drawing and tool skills are a prerequisite to taking up this course.

Platform: Kazene

Duration: 50 Hours(10 hours per session)


  1. Interactive Computer Graphics Tokyo University

About: Computer graphics is essential to solving visual problems faced by users. This course has 7 units that discuss everything from GUI interface to 2D/3D modeling to animation to computer-aided design.

Platform: Coursera

Duration: 7 Weeks(5-8 hours per week)


  1. Canva Design School

About: Canva has become an important label amongst Graphic Designers within a short span of time. Also, known for its simplicity in usage, it is surely bound to grow bigger and better. Canva also has a design school where you can find a lot of courses on using Canva for various platforms. The online design school also organizes events with experts on various topics.

Platform: Canva


Hence, online courses are a great way to begin your professional graphic design journey at an affordable cost. Even better, if you don’t want certificates you need not pay for some courses.  Above all, you can take up these courses at your own pace. Thus, we hope this list will help you choose the best amongst the plethora of courses available out there!



How To Create A Website Design That Converts: Guide for Small Business

Having a strong online presence has become a quintessential thing for small businesses. Whether you are a marketing freelancer or a fashion designer or a local manufacturer, you need to focus on online marketing to attract customers and establish your brand. Your website is the zest of your online presence. Hence, you should design a website that converts: boost your sales.

Here is a quick guide to creating a website design that converts!

The Misconception

The word “Website Design” is shallowly associated with a visual appeal: font styles, background color, supreme images, and other decorations. Anyways, in actuality, it is not so! You need to create a functional website that is user-friendly and instigates them to take action. Apart from users, you should consider Google; design a website that ranks you high in relevant searches. 

Answer W/H questions

Now that we have busted the myth of website design, let’s head to the prep.

Before you start seriously designing your website, ask yourself:

  • Who will use this website?
  • Why does a user choose you?
  • What attracts the user?
  • How will the website handle it?

Think from a customer point of view and answer as many questions as possible. Note down the key points. These exercises will give you clarity on what you need to do.

Fostering the Brand

The very purpose of creating a website is to display you as a brand. For that, you have embraced and reflected your brand in every element of the website. Be it the style, tone of the content, or action provisions, make sure that it embosses your brand. Rather than a website, it should be an experience. The customer should have a feel like walking into your store or meeting you.

The Design 

When it comes to the basic design, 100% no comprise. Mistakes in website design are expensive. So, be proactive.

The Must Do’s

  • Use high-end images
  • Choose an appealing color palette and stick to it
  • Deploy readable fonts
  • Call for simple as well as interactive actions
  • Use understandable layout
  • Guide the customer with navigation

  Never attempt to

  • Overwhelm with way too fancy design
  • Supply blunt and irrelevant content or image
  • Misuse the space by too much or too little
  • Kerning, leading, Tracking mistakes
  • Keep the website shut to queries or slow in response
  • Use excessive pop-ups, carousels, etc.

Ergonomic Layout

The availability of so many trendy options in terms of layout design is delectable. Still, you have to choose the one that is best for you and your audience.


  • Identify what your audience expects at each segment of your website.
  • Keep it simple with navigation and don’t confuse them.
  • Create an effective layout.Flat web development concept cms Free Vector

Apart, the most important thing for a website design is that double-check if it mobile-friendly. All the features that work on a pc should be able to work fine in mobile as well.


Set of buttons with frame for website. Premium Vector

Calls-to-action is essential if you want your visitors to become customers. CTAs are strategic links, buttons, or graphics that encourage users to do a specific action. 

The expert cues:

  • Highlight the CTAs by surrounding them with blank space
  • Choose words wisely
  • Create the FOMO(Fear Of Missing Out) vibe and urgency to take actions
  • Keep choices


Content is crucial. Quality content is the essence of the website. It enables visitors to get a sense of your business presence. Also, it clarifies the basic questions of the visitors.

 QVA mantra

Quality: Your content should have a warm and professional tone. Choose your words wisely; use words that are understood by everyone. At the same time, be original and valuable. Content is not just about writing the landing page, it takes many forms. It can be like videos, infographics, whitepapers, privacy policy, etc. Corroborate with high-quality content and design to the root level. 

Volume: Creating bulk content helps you with SEO. But relevancy is the key. Don’t add content just for the sake of it. 

Capacity: Your content should have the ability to put in the SEO strategies like backlinking, blog posts, likability. Persist to keep the site active by regular updates. Design content that allows search engines to crawl and distinguish your main-content.

Pro Tip: Use indexation and information architecture to ease of crawling.

Ability: Your content should have the potential to make conversions. Use the write engaging and attractive headlines, sub-headlines, descriptions, videos, etc. Urge visitors to make actions by placing innovative CTAs wherever possible. Design the content and typography in a hierarchy based on what you want to make them see first.

Tip: Highlight your Unique Selling Propositions/ your role in the market at the top of your landing page in a bigger font.

Alert: You have only 15 seconds to grab your novel visitor’s attention.

On a final note, a website that converts for small commercial businesses doesn’t happen overnight. Nor you can wait for a perfect website to go online for it will take years. All you can do is continually update the design of your website by making subtle tweaks, customizing, optimizing, and testing. With consistency and exertion, you’ll end with a site that can be commercially viable.