Landing pages have become an indispensable part of a business website. Just as the name suggests, landing pages drive a visitor to land on a particular one-stop website of sorts. They drive in web visits from various sources and can generate leads for businesses by beckoning interested users by providing a call to action.
Your landing page can be extremely useful in directing and accommodating a specific action. This is what sets it apart from business websites, which usually offers a lot of different routes for users to take. The specificity of a landing page reaps many benefits. This post will discuss 12 reasons why landing pages are so important, and why you should consider investing in its design.
1) Landing Pages Generate Leads
The most defining part of a landing page is that it is simple and effective. Any website has two major roles to play; the first is to drive traffic and the second is to convert. Using a landing page can contribute heavily to these. Owing to its focused and efficient design, your landing page can generate leads and turn them into prospective customers. Moreover, studies show that more leads are generated when visitors are sent to dedicated landing pages as opposed to the home page.
2) Landing Pages Can Collect Information About Prospective Demographics
A major advantage of having a landing page is the contribution it makes in helping you improve your understanding of your consumers. On your landing page, visitors are expected to fill a form. This targeted information will give you valuable details on the demographics. It will undoubtedly help you in catering to the needs of the significant parties, and aim at their needs and desires. A great landing page design can draw in greater leads; additionally, understanding this audience will ultimately improve sales.
3) Landing Pages Eliminate Distractions
Landing pages have gathered much importance due to the fact that they are very singular in nature. They aim to achieve a specific purpose. This becomes a very necessary factor as driving traffic to home pages may cause distractions for visitors. Instead of focusing on what you want your audience to focus on, their attention will be strayed by the various sunsets of your webpage. Designing an apt landing page completely eliminates this problem.
4) Landing Pages Can Improve Brand Awareness
Your landing page represents your brand. When designing it, make sure that it’s style look and the overall vibe is consistent with that of your branding. This is useful because it shows the uniformity you maintain across multiple forms of media. You can eventually present a recognizable vision of your brand, giving users more opportunities and options to engage with your business. Visitors are more likely to identify your brand the second time around. Building a corresponding landing page shows this continuous consistency and will improve your brand awareness through its design.
5) Landing Pages Help To Test and Optimize
Editing is an immeasurable gift. Especially when it comes to your landing page design, experimentation is always an option. You can switch up the colors, themes, fonts, images, headlines, content and so much more. These changes, coupled with demographics, will help you determine what truly works best. Updating your landing page design can sometimes enable a notable change in the flow of your business. It is thus very versatile and a platform open to all of your design tests.
6) Landing Pages Offer Clarity And Purpose
Landing pages, as mentioned before, is stops for a single purpose. This means that a visitor is only obligated to supply you with the information asked directly. The landing page serves a purpose, and what the visitors should do is outlined clearly. As a result, you can eliminate any chance of confusion.
7) Landing Pages Can Force Visitors To Make A Decision
Making an effective landing page involves having a crystal clear call to action. With minimal distractions and one primary focal point, your page should be designed in such a way that visitors don’t have any room for indecisiveness. Your business will undoubtedly grow once you’re able to grab and sustain your consumers’ interest. A simply designed landing page can definitely help with this goal.
8) Landing Pages Allow Users To Access Other Marketing Channels
Along with the targeted information, you can also provide links to other social media accounts. The advantage of this is that costumer may find other offers, links or marketing campaigns that they might be interested in. In our exponentially growing digital world, every platform is interlinked. Using a landing page to subtly direct audiences to other prospects can also drive up your leads.
9) Landing Pages Increase Credibility
Using a landing page can boost the overall credibility and supportiveness of your brand. When your landing page caters exactly to what the visitors are looking for, they feel understood. It comes off as your brand caring about its customers and taking significant action to meet their demands and interests. Another great tip is to include testimonials on your landing page. When prospective consumers see how much a particular action has helped others, they’re more likely to proceed with it.
10) Landing Pages Improve Paid Search Campaigns
The success of a paid search campaign depends on its click-through rates. For high click-through rates, however, landing pages are extremely important. If you direct a keyword search to your business website, consumers are more likely to get distracted by the plethora of links and tabs. However, if your search leads to a specific landing page designed solely for a particular purpose, visitors are more likely to click on it. This generates a new lead and makes the consumer more interested in trying to contact your business and branch out.
11) Landing Pages Zero-In On The Offer
Do not try to defeat the purpose of your landing page. It has been created for prospective customers to provide information that will eventually provide to be essential. All visitors come by your page expecting something very particular. Do not use space on this page to give a detailed company history or other comparatively insignificant information. Keep these pages clear and concise and make sure that the focus never wavers from the actual offer itself.
12) Landing Pages Can Directly Support Your Business Goals
A major advantage is how your landing page can help you support numerous business goals. These may include finding a new niche market, closing more sales, finding more consumers, or just developing the business. Landing pages dissect these goals into achievable feats. With every page you create, you can steadily start achieving each of your targets, and measure your success accordingly. These webpages urge visitors to take action and in the process, aid in the growth of your business.
For further reading, you can check out some of the best landing page design templates we have curated for you. And if you would like to get the best landing page designed for your company, check out some of the great landing pages we have designed with unlimited graphic design.