This Unleashed Software pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Find a plan that’s right for your business” directly addresses the user’s need.
- Tiered Structure: “Emerging enterprises,” “Scaling businesses,” and “Mid-sized businesses” tiers are clearly labeled and visually separated with distinct color backgrounds.
- Visual Cues:
- The “POPULAR” label clearly highlights the recommended plan.
- The “START YOUR FREE TRIAL NOW” buttons are visually distinct and consistent.
- The toggle for “Monthly” and “Annual” billing is present.
- The user count is clearly displayed within each tier.
- The “How many users will I need?” and “Need Extra users? View pricing here” links provide additional information.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups (emerging enterprises, scaling businesses, mid-sized businesses).
- User Limits: The clear indication of included user counts helps users choose the appropriate tier.
- Benefit-Oriented Descriptions: The “Best value for…” descriptions focus on the benefits each tier provides.
3. Transparent Pricing:
- Clear Pricing: The monthly prices are clearly displayed for all tiers.
- Free Trial: The “START YOUR FREE TRIAL NOW” buttons and “No credit card required” messages encourage users to try the product.
- Billing Options: Both monthly and annual billing options are clearly indicated.
4. Addressing Different User Needs:
- Tier Names: The tier names are intuitive and directly reflect the target user groups.
- User Count: The clear indication of included user counts helps users choose the appropriate tier.
- Additional Information: The “How many users will I need?” and “Need Extra users? View pricing here” links provide additional information to help users make informed decisions.
5. Strategic Use of Information:
- Benefit-Driven Descriptions: The “Best value for…” descriptions highlight the key advantages of each tier.
- Clear Call to Action: The “START YOUR FREE TRIAL NOW” buttons provide a clear and immediate path for action.
- “POPULAR” Highlight: Emphasizing the “Scaling businesses” tier as the most popular likely increases its selection rate.
- Reduced Friction: The “No credit card required” message lowers the barrier to entry.
- User Guidance: The “How many users will I need?” link helps guide users in selecting the right plan.
