Skuid

Skuid is a UI/UX toolkit for Salesforce that helps businesses build apps faster with less code. Put Salesforce data in one UI and only show users the data they need.

The Skuid pricing section is effective for several reasons:

  1. Clear Hierarchy and Visual Appeal:

    • Headline Focus: “Pricing” is clear and concise. The tagline “Plans for everything from starting to scaling” is relevant.
    • Tiered Structure: Four distinct tiers (Builder, Essentials, Growth, Enterprise) are clearly displayed.
    • Visual Cues: “Get started” and “Contact us” buttons are clearly visible. The layout is organized and easy to navigate.
  2. Value-Based Differentiation:

    • Target Audience: Each tier description highlights the target user and their needs (e.g., “Start building,” “Manage a single data source,” “Build productivity apps,” “Connect multiple data sources”).
    • Feature List: The features are presented in categories (Users, Configuration, Success), allowing for easy comparison of what’s included in each tier. The limits for each tier are clearly stated.
  3. Transparent Pricing:

    • Clear Pricing: Prices are clearly displayed for the Essentials and Growth tiers.
    • Custom Pricing: The Enterprise tier uses “Let’s talk,” indicating custom pricing for larger organizations.
    • Additional User Pricing: The pricing for additional users is clearly stated for the Essentials and Growth tiers.
  4. Addressing Different User Needs:

    • Tier Names: The names suggest different levels of service and functionality.
    • Target Audience Descriptions: The descriptions explicitly target different customer segments.
  5. Strategic Use of Information:

    • Call to Action: “Get started” and “Contact us” buttons are strategically placed.
    • Categorized Feature List: The features are grouped into logical categories, making it easy to see the differences between tiers.
    • Unlimited Options: The use of “Unlimited” for certain features in the higher tiers is attractive to users.
    • Training and Enablement: The inclusion of training and enablement hours in the Success category highlights the level of support provided.
    • Support Cases: The number of support cases included in each tier is clearly stated.
    • User Limits: User limits are clearly defined for each tier.
    • Connections: The number of connections allowed in each tier is specified.
    • Code Extensibility: The availability of code extensibility in the Enterprise tier is highlighted.

Other Pricing Examples