The ProProfs pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: The presence of “Questions? call 855.776.7763” provides immediate customer support information.
- Tiered Structure: The section is organized into distinct product modules, each with its own pricing, creating a clear structure.
- Visual Cues: Icons are used effectively to represent each product, making it easy to visually differentiate between them.
- Layout: The grid layout is clean and organized, with consistent spacing and formatting, enhancing readability.
2. Value-Based Differentiation:
- Target Audience: The variety of product modules suggests a broad target audience, catering to different business needs.
- Feature List: While detailed feature lists are not present, the product names themselves imply specific functionalities.
3. Transparent Pricing:
- Pricing Information: The “starts at” pricing is clearly displayed for each product, providing a starting point for cost estimation.
4. Addressing Different User Needs:
- Tier Names: The product module names (e.g., “Training,” “Quizzes,” “Survey”) suggest different functionalities and user needs.
- Feature Availability: The availability of various modules allows users to select only the services they require.
5. Strategic Use of Information:
- Call to Action: The “See Pricing” buttons encourage users to explore further details about each product.
- Other Information: The “Need more than one product? Request quote.” message provides an option for users with complex requirements.
