The PollEverywhere pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Business & non-profit plans” clearly states the target audience.
- Tiered Structure: “Intro,” “Present,” “Engage,” “Teams,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues: Checkmarks effectively indicate feature availability. The “RECOMMENDED” tag highlights the most popular plan. The “SOC 2 Type 2” badge adds a security trust element. The toggle for “Annual” and “Monthly” billing is visually distinct.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (basic users, growing users, teams, enterprises).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers with “Everything in…” structure.
3. Transparent Pricing:
- Pricing Information: The “Present,” “Engage,” and “Teams” tiers have clearly displayed prices. The “Intro” tier is free, and the “Enterprise” tier uses “Contact us,” suggesting customized pricing. The annual savings are clearly highlighted.
- Additional Information: The user addition costs are clearly stated for each tier.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic polling to advanced team and enterprise features.
5. Strategic Use of Information:
- Call to Action: “Sign up” and “Contact us” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The FAQ link provides additional support. The SOC 2 Type 2 badge adds a layer of security confidence.
