The Backblaze pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: The headline “Cloud Storage Can Be Astonishingly Easy and Affordable” clearly communicates the primary benefit.
- Comparison Focus: The subtitle “See how AWS S3, Azure, and Google Cloud compare to B2 Cloud Storage” immediately establishes the purpose of the section.
- Visual Presentation: The table format provides a structured and easily digestible comparison of pricing data.
- Brand Recognition: The inclusion of recognizable logos for each cloud provider enhances credibility and visual engagement.
- Clear Metrics: The table clearly labels and displays storage and download cost information in a consistent manner.
- Percentage Difference: The percentage differences in pricing are prominently displayed, visually emphasizing cost savings.
2. Value-Based Differentiation:
- Established Competitors: The comparison with well-known cloud providers reinforces the credibility of Backblaze B2’s pricing.
- Focus on Affordability: The emphasis on percentage differences highlights the cost-effectiveness of Backblaze B2.
3. Transparent Pricing:
- Clear Metrics: The table provides direct pricing information for storage and download costs.
- Percentage Difference: The percentage differences offer a clear and transparent comparison of relative costs.
4. Addressing Different User Needs:
- Reputable Competitor Comparison: The comparison with major cloud providers caters to users familiar with those services, facilitating informed decisions.
5. Strategic Use of Information:
- Headline Focus: The headline directly communicates the affordability and ease of use of the service.
- Comparison Focus: The subtitle immediately clarifies the section’s objective.
- Percentage Difference: The visual presentation of percentage differences effectively highlights the cost advantage.
- Brand Recognition: The use of well-known logos reinforces trust and familiarity.
