The Geckoboard pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Starter,” “Team,” “Team Plus,” and “Company” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing and Value Communication:
- Clear Price Points: The prices are prominently displayed for each tier, with annual billing clearly indicated.
- Annual Billing Savings: The “Pay annually (Save 20%)” toggle and the “billed annually” labels highlight the potential savings with annual billing.
- “most popular” Highlight: The “most popular” banner clearly indicates the recommended plan, guiding users towards a popular choice.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Feature Progression: The lists show a clear progression of features, with higher tiers offering more dashboards, users, TVs, and advanced features like SSO and dedicated support.
- Strategic Use of Calls to Action:
- “Try for free” Buttons: Clear and prominent buttons encourage users to take action and experience the product.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Focus on Core Value:
- Dashboards and Data Sources: The emphasis on dashboards and data sources highlights the core value proposition of the platform.
- Scalability: The varying number of dashboards and users across tiers demonstrates the platform’s suitability for different team sizes and organizational needs.
- Flexible Billing Options:
- Monthly/Annual Toggle: The toggle switch allows users to easily compare the pricing difference between monthly and annual billing.
