The Semrush pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Plans & Pricing” clearly labels the section.
- Tiered Structure: “Pro,” “Guru,” and “Business” tiers are clearly labeled and visually separated.
- Visual Cues: Checkmarks and dashes effectively indicate feature availability. “Try for free” and “Subscribe” buttons are visually distinct.
- Layout: The layout is clean, organized, and easy to follow, with clear sections and consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is explicitly targeted to different user groups (marketing newbies, SMEs/agencies, large agencies/enterprises).
- Feature List: The “Key features” section clearly outlines the core differences between the plans.
3. Transparent Pricing:
- Pricing Information: Prices are prominently displayed, and the annual savings option is clearly highlighted.
4. Addressing Different User Needs:
- Tier Names: The tier names (“Pro,” “Guru,” “Business”) suggest a progression in features and capabilities.
- Feature Availability: The varying feature availability (e.g., projects, keywords tracked) caters to different usage levels.
5. Strategic Use of Information:
- Call to Action: “Try for free” and “Subscribe” buttons encourage immediate action. “Buy now” buttons for add-ons provide upselling opportunities.
- Other Information: The section provides clear information on add-ons (additional users, Semrush .Trends, Agency Growth Kit) and custom plans, catering to diverse needs.
