The Motivosity pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Categorized Offerings: The offerings are clearly separated into four distinct categories: “Connect,” “Recognize,” “Lead,” and “Listen.”
- Visual Cues:
- Each category has a unique color and icon, making them easily distinguishable.
- The pricing is prominently displayed with a clear “per person / per month” format.
- Checkmarks and bullet points effectively indicate feature availability.
- The “New!” tag highlights the “Lead” category.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Targeted Solutions: Each category addresses a specific aspect of employee engagement and management.
- Clear Descriptions: Concise descriptions explain the purpose and value of each offering.
- Feature Lists: The feature lists clearly outline the core differences between the offerings.
3. Transparent Pricing:
- Clear Pricing: The per-person monthly prices are clearly displayed for all categories.
- Introductory Pricing: The “Lead” category highlights introductory pricing, creating a sense of urgency.
- Inclusion of Connect: The note at the bottom clearly states that “Connect” is included with every license of the other categories, simplifying the offering.
4. Addressing Different User Needs:
- Modular Approach: The separate categories allow users to choose only the functionalities they need.
- Comprehensive Coverage: The four categories cover a broad range of employee engagement and management needs.
5. Strategic Use of Information:
- Value Propositions: The category titles and descriptions clearly communicate the value of each offering.
- Emphasis on Integration: The note about “HRIS and API Integrations” highlights the platform’s flexibility.
- Focus on Key Features: The feature lists highlight the most important functionalities.
- New Feature Highlight: The “New!” tag draws attention to the “Lead” category, potentially increasing its adoption.
