The Badgermapping pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “BUSINESS” and “ENTERPRISE” tiers are clearly labeled and visually separated.
- Target Audience: Each tier clearly states its target audience (“Outside Sales People” and “Large Companies”).
- Pricing Clarity: The monthly and annual pricing options are clearly presented with setup costs.
- Call to Action: The “GET YOUR 7 DAY FREE TRIAL” and “CONTACT US” buttons are prominent and visually distinct.
- Consistent Layout: Each tier follows a consistent layout, making it easy to compare.
2. Value-Based Differentiation:
- Feature Progression: The “ENTERPRISE” tier includes “Everything in Business, plus…” indicating a clear upgrade path.
- Specific Feature Differentiation: Features like “Technical Account Manager,” “Custom CRM Integration,” and “HIPAA Compliant” highlight the advanced capabilities of the “ENTERPRISE” tier.
- Targeted Features: Features like “Optimize Routes” and “Prospect for Leads” in the “BUSINESS” tier are tailored to outside sales people.
3. Transparent Pricing:
- Clear Pricing Information: Both monthly and annual pricing options are clearly presented with setup costs.
- Free Trial Offer: The “BUSINESS” tier includes a “7 DAY FREE TRIAL” with “No Credit Card Required,” reducing the barrier to entry.
4. Addressing Different User Needs:
- Sales Teams: The “BUSINESS” tier caters to outside sales teams with features like route optimization and lead prospecting.
- Large Organizations: The “ENTERPRISE” tier is designed for large companies with advanced needs like custom integrations and compliance.
5. Strategic Use of Information:
- Target Audience Clarity: The clear identification of target audiences helps users quickly determine the appropriate tier.
- Benefit-Oriented Features: Features like “Scheduled Phone Support” and “One-on-One Training” highlight the value of the “ENTERPRISE” tier.
- Reduced Risk: The free trial in the “BUSINESS” tier encourages users to try the product.
- Setup Costs: The mention of setup costs provides transparency.
