This Eloomi pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Sections: The “Learning,” “Development,” “Appraisals,” and “Complete solution” sections are clearly labeled and visually separated.
- Consistent Layout: Each section follows a consistent layout with descriptions, features, and a call-to-action button.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability. Icons are used to add visual interest.
- Clear Headings: The headings clearly indicate the purpose and target audience of each section.
- Call to Action Buttons: The “Get price” buttons are visually distinct and consistently labeled.
- Informative Headline: The headline “Pricing” and the sub-headline clearly state the value proposition and target audience.
- Color Coding: The “Complete solution” section has a darker background, visually setting it apart as a comprehensive offering.
2. Value-Based Differentiation:
- Targeted Descriptions: Each section has a concise description that clearly identifies the target customer and their needs.
- Feature Grouping: The features are grouped logically under each section, making it easy to understand what’s included.
- Comprehensive Offering: The “Complete solution” section clearly highlights the benefits of a unified platform.
3. Transparent Pricing:
- Clear Call to Action: The “Get price” buttons provide a clear path for further information.
- Fair and Transparent Message: The sub-headline emphasizes fair and transparent pricing, building trust.
4. Addressing Different User Needs:
- Specific Needs: The “Learning,” “Development,” and “Appraisals” sections cater to businesses with specific needs in those areas.
- Comprehensive Needs: The “Complete solution” section caters to businesses needing a unified platform for all their people development needs.
5. Strategic Use of Information:
- Benefit-Oriented Descriptions: The descriptions focus on the key benefits of each section.
- Clear Call to Action: The “Get price” buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the sections.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each section.
