wrike

This hero section of Wrike stands out as excellent for several reasons:

1. Clear and Compelling Headline
“Remove barriers, find clarity, exceed goals” is an aspirational, benefits-driven headline that immediately communicates value to the audience.
It appeals to the user’s desire to improve productivity and achieve goals.

2. Concise Supporting Copy
The subheadline, “Anything is possible with the most powerful work management software at your fingertips”, reinforces the value proposition in a simple yet impactful way.
It emphasizes the software’s versatility and capability without being overly technical.

3. Visual Appeal
The hero section uses visuals effectively:
The images of workflows, dashboards, and progress bars directly relate to the product’s core functionality.
These visuals help users instantly understand the software’s purpose and interface.

4. Strong Call-to-Action (CTA)
Two prominent CTAs, “Try for free” and the email input field, make it easy for visitors to take immediate action.
The green button stands out against the dark background, grabbing attention.

5. Social Proof
Logos of trusted companies like Google, Siemens, and Lyft build credibility and trust.
The mention of “Trusted by 20,000+ happy customers worldwide” adds further assurance.

6. Clean and Modern Design
The color scheme is professional yet inviting, with a mix of dark and vibrant tones.
The layout is uncluttered, making it easy to focus on the main elements.

7. Emotionally Driven Message
The focus on “removing barriers” and “finding clarity” appeals to the emotional challenges users face in managing work.
It connects on a personal level, making the solution feel relevant and necessary.

8. Quick User Onboarding
The phrase “Get started in under 2 minutes” (shown in the UI screenshot) subtly highlights how easy it is to use the platform, addressing user hesitations about complexity.

9. Video Element (Our Story)
The “Our story” video link provides an opportunity for users to explore the brand’s journey, fostering a deeper connection with potential customers.