AdRoll

The AdRoll hero section is effective for its:

1. Clear and Concise Headline:
   “Grow revenue & save time with one streamlined marketing platform” is a strong, concise, and benefit-driven headline. It immediately communicates the core value proposition and speaks to the key desires of the target audience (ecommerce businesses).

2. Value Proposition:
   The text below the headline expands on the value proposition: “AdRoll provides a single platform for ecommerce brands to easily launch display ads, social media ads, and email that engages existing customers, attracts new customers, and grows revenue.”
   This highlights key aspects:

   • Unified platform for multiple marketing channels.
   • Ease of use for ecommerce brands.
   • Focus on customer engagement and acquisition.
   • Directly tied to revenue growth.

3. Strong Call-to-Action (CTA):
   “GET STARTED” and “LEARN MORE” are both clear, prominent, and action-oriented CTAs. They offer different engagement paths: immediate trial and further information gathering. This caters to different user preferences and stages of the buying journey.

4. Visual Reinforcement:

   • Abstract Graphic with Money Visual: The abstract graphic on the right side adds visual interest and a modern touch. The inclusion of money visuals (dollar signs and flowing bills) directly reinforces the “grow revenue” aspect of the headline and value proposition.
   • Ecommerce Focus: The graphic’s style and elements subtly suggest online shopping and ecommerce, aligning with the target audience.

5. Strategic Design:

   • Color Palette: The use of a light purple and white color scheme is modern, clean, and professional. The purple is consistent with AdRoll’s branding.
   • Typography: The use of clear and readable fonts ensures the information is easily digestible.
   • Visual Hierarchy: The headline is the most prominent element, followed by the graphic, the value proposition text, and the CTAs, creating a clear visual hierarchy.

6. Focus on the Target Audience:
   The language and messaging are clearly targeted at ecommerce businesses looking to grow their revenue through integrated marketing efforts.

7. Unique Aspects:

   • The combination of a strong headline, clear value proposition, and prominent CTAs makes this a highly effective hero section.
   • Offering two distinct CTAs caters to different user needs and stages of the buying journey.
   • The “Say hello to AdRoll at these upcoming events!” banner at the top provides timely and relevant information and positions AdRoll as an active and engaging presence in the industry. This serves as a form of social proof and builds credibility.