Envoy SaaS Website Hero Section Design

The hero section of the Envoy is effective for its:

1. Clear and Compelling Headline:
   “Welcome to the flexible workplace platform” is a welcoming and concise headline.
   It immediately communicates the core offering: a platform designed for flexible work arrangements.
   It’s broad enough to encompass various aspects of flexible work but specific enough to convey the platform’s purpose.

2. Value Proposition:
   The subheadline expands on the headline by explaining how Envoy facilitates flexible work: “Join thousands of companies that rely on Envoy to manage safe hybrid workplaces, so everyone inside can connect, collaborate, and thrive.” This highlights key benefits such as managing hybrid workplaces, ensuring safety, and fostering connection, collaboration, and thriving employees.

3. Strong Call-to-Action (CTA):
   “Get started” is a clear, prominent, and action-oriented CTA.
   It encourages immediate engagement and is repeated twice: once as a button and again as a link within the email capture form.

4. Visual Reinforcement:

   • Illustrative and Inclusive Visual: The illustration depicts a diverse group of people engaged in various work-related activities in a bright and welcoming office environment. This visually reinforces the concept of a flexible and inclusive workplace. The style is modern, friendly, and approachable.

5. Strategic Design:

   • Color Palette: The use of a clean white background with red accents (Envoy’s brand color) creates a modern, professional, and trustworthy feel. The overall design is clean and uncluttered.
   • Typography: The use of clear and readable fonts ensures the information is easily digestible.
   • Visual Hierarchy: The headline is the most prominent element, followed by the subheadline, the illustration, and the CTA, creating a clear visual hierarchy.

6. Focus on the Target Audience:
   The language and messaging are clearly targeted at businesses looking to implement or manage hybrid work models.
   This includes HR professionals, office managers, and business leaders responsible for creating a flexible and productive work environment.

7. Unique Aspects:

   • The welcoming tone of the headline (“Welcome to…”) makes the platform feel approachable and user-friendly.
   • The illustration’s emphasis on diversity and inclusion reinforces the message of a flexible workplace where everyone can thrive.
   • The repetition of the “Get started” CTA in both button and link format increases visibility and encourages engagement.
   • The inclusion of both “Watch Demo” and “Pricing” links in the navigation bar provides users with easy access to further information based on their interest level.
   • The “Talk to our sales team. Contact us” link provides a direct way for users to engage with Envoy for personalized assistance.