Sagar Chawla, Author at Draftss

Merchandise and Its Role in Brand Recognition

September 16, 2021

What is Brand Merchandise? The main function or responsibility of the brand merchandise is to promote the products and services of the respective company. Also, it helps in brand recognition. Nowadays, competition is very high and for that companies have to think of new strategies. Here, brand merchandise plays a crucial role. It has a prominent place in the marketing world. It is a method of reaching your customers easily by just putting your company’s logo and also the visual images of your products and services. For marketing professionals, merchandise is the best way to lure customers to buy their products. People like products in which brand logo, messages related to the company are printed on them. In general, brand merchandise is also called a proportional product. How does all this happen in brand merchandise? All these activities take place in different areas. You must have seen events in which different famous brands distribute their merchandise for free. These all things happened to reach more customers and to increase overall revenue. This moreover helps in brand awareness which is another area for brand recognition. Brand Merchandising is the best way of driving customers into one’s business which is an effective means of brand advertising. There’s a study related to this, that in the USA, the sales of promotional products increased by 24.7 billion dollars in the year 2018. This clearly shows that companies are most of the time successful in generating the attention of the customer, furthermore generating sales. This not only helps in generating revenue but also helps in creating brand recognition. Brand Recognition as a term There are different levels in brand recognition that are related to the stages associated with it. Brand loyalty, Brand preference, Brand recognition, Brand non-recognition, Brand rejection, stages of marketing. The early-stage companies should focus on moving people from brand non-recognition to brand recognition. And after getting a response from the customers, your company will come into a mature phase where brand loyalty and preference will be there. It will definitely take some time to achieve but after that, the level of marketing will achieve good boundaries. And while in the early stages brand rejection is something you don’t have to consider. During the early phases of brand recognition. You have to put your customers at the top level. If something goes wrong, you have apologized for the mistake. You have to show that they are everything to you. After this customers will show their love for your brand and products. Merchandise and its role in Brand Recognition For every company, the main role of creating a marketing campaign is to build brand awareness. And brand awareness is directly linked up with brand recognition. Now, you have to do all the things related to brand recognition. It is very simple that if your brand is known to people then potential customers will increase simultaneously. And Brand Merchandise is the best method to make your brand recognized. If someone loves your product or has known the quality you gave to them. Then more customers will join with your company which will generate more revenue. So, to make your brand known in the market, merchandising is a very important and valuable asset to your company. Also, to stand out in the market, merchandising with brand recognition is very important. Because you have to be different from all the competitors in the market. Brand recognizing will help people to differentiate between better products. You can get help with these areas from Draftss. Draftss is a company that provides all the services related to graphic designing and video creating. You can get all the information about these services on their website. Things necessary for Brand Merchandise Many aspects should be considered while doing brand merchandising because the merchandise is not good then customers will never buy your original product. So, to get into marketing, you have to launch the best product and show it in the market. It will not only create revenue but also create a place in people’s minds. These all things can be done using social media sites and social media marketing strategies. For this, graphic design and visual creation play the main role. Here, come a company Draftss which provides unlimited graphic design services. These services can help companies to promote their product in a well-mannered way on social media sites. Digital marketing and digital media are very common nowadays. Everyone is using digital media to find the best product or service for them. Also, people surf on Instagram and Facebook more than the web. So, creating channels and showing your merchandise there as a story or post will create passive income for the company which is better for future aspects. To make advertisements and posts, graphic designing can help. For this Draftss can provide services that can make your post and story look awesome. Keep one thing in mind that while designing your brand merchandise, put your company logo on the product to distinguish it from other products available in the market. Conclusion It is clear from the above paragraphs that merchandise is very important in brand recognition. All the necessary information you can read in the above text. Now, to conclude, here are all the things which can help in brand merchandising. Graphic design tools and services used by graphic designers or companies are available on a website known as Draftss. For all these brands which are trying to create brand merchandise, Draftss can help them to achieve that. They have many services which can help them to create it, without any brand failure. And also, they help to make advertisements and visual designs. Brands from different genres are using social media for graphic designing for more up-gradation. If you want a good experience and want to improve productivity then Draftss is the best website for your business. Some of the services delivered by Draftss are unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites and many more. Draftss provide more

Graphic designing and the Marvel-DC Universe

September 15, 2021

The Marvel-DC Universe is related to visual and textual concepts. In general, graphic design communicates notions that motivate customers. It is used for creating advertisements, magazines, pamphlets, brochures, and many other kinds of things. Primarily, the making of eye-catching websites or amazingly decorated spreads in a magazine is accomplished using Graphic Design. The Graphic designing concept can be like a simple logo for a company or a complex page layout for a website. Usage of Graphic Designing To start a business online, most companies use Graphics Designing. They develop a website that carries all their products. Here, graphic design plays a crucial role. To sell products, companies make advertisements using graphic design software. The tools of graphic design also help in the creation of the company’s logo. Graphic Designing is essential in all these aspects. Draftss can do all these things at a nominal cost. They provide graphic design services for these kinds of tasks. For more information, search their website on the web. Not only websites, but nowadays, graphic design makes books as well. Graphic designing tools also design the cover of the book and the conceptual art. This is a new concept of graphic designing in the real world. Digital media is full of graphic design materials and products. It means that graphic design also makes artistic items and advertisements on website media. On television, the tools of graphic designing help in making different advertisements. Graphic design also helps in the development of concepts such as robotics and artistic forms. Some more usage of Graphic Designing There are many uses of graphic designing on social media. Social media marketing is successful because of graphic design. The tools of graphic layout help in the development of advertisements and posts on social media. Instagram and Facebook are the best examples of graphic design. You might have seen advertisements on both of these social media platforms. Graphic designing tools create most of these advertisements. The use of graphic designing tools helps in the development of movies as well. There are some elements like CGI, visual animation, and VFX from which superhero movies like Marvel & DC Universe are made. These kinds of movies use the artistic and visual forms of graphic designing. You might have seen parts of Captain America. In all those movies, CGI effects and visual animation have been shown using a green screen and sometimes visual design clothes with dotted patterns because these are necessary for making visual effects in movies. The DC Universe movies like Joker and Batman use VFX and visual animation. The difference is just the character and the style of design. Types of Graphic Design UX design: focuses on making websites and web pages or any application easy to use. Motion design: motion design makes animations and visual items. This graphic design element helps in making TV shows and games. Website design: As I have discussed above, graphic design tools help in developing web pages to make them look good. This includes advertisements, layout, logo design, and many more. Graphic design & Marvel-DC Universe There are many minimalistic designs of superheroes in Marvel-DC Universe that are created using the tools of graphic designing. These designs look good and are easy to make. Other than that the comics which are available in the market related to the Marvel-DC Universe are also created using graphic designing tools or to be accurate visual designing. Marvel & DC movies use CGI and VFX which is a mind-blowing technology but difficult to perform. These elements are one of the main features of graphic design. Or simply a part of a graphic design family. There is a dedicated design team that intends to design all the characters and features in Superhero movies because it is it difficult task to do. Graphic design in Marvel Universe Marvel launched a book, Marvel by design, which deals with aspects of graphic design. Liz Stinson is the composer and proofreader of Eye on Design. The book centers around Marvel’s plan, like logos, colours, text styles, covers, and a variety of visual pleasures. Stinson utilized her broad experience of over 10 years in the planned business to illuminate different visual design methodologies of Marvel. According to Marvel, readers will gain knowledge about the visual language of the brand. This will open new boundaries for graphic designers. They can get help from here. Also, different companies will be able to get ideas from here. This book is like a template that tells about logo design, cover layout, colour patterns, and different visual effects. Marvel Comics are very interesting, and many graphic designs are there. Draftss website helps in implementing these ideas. They provide all the graphic design services a company needs to make their web page or website look promising. You can take a look at the Draftss website to learn more about the services. Graphic Design in DC Universe Some, like Marvel, DC Comics, are also made using graphic design tools. Most of the characters use artistic tools by hand or computerised software. There are many old comics related to Batman and Robin made using graphic design tools. Amazingly, these old comics are artistic forms of movies. Like earlier, people tend to read novels and comics. And now directors and producers are converting those artistic forms of comics into movies that are developed or visualized using CGI, VFX, and visual animations. All these aspects are part of graphic design. Conclusion All these brands are trying to start a new website to make an online presence, and Draftss can help them achieve that. They have many services that can help them create an online presence without any brand failure. And also, they help to make advertisements and visual designs. Brands from different genres are using social media for graphic designing to improve their products. If you want a good experience and want to improve productivity, then Draftss is the best website for your business. Draftss delivers the following services: unlimited graphic design, WordPress, Webflow, HTML,

Change In The Marketing and Designing World Post-Pandemic

September 9, 2021

Marketing and designing is an area which has to be looked upon in this post-pandemic. This is for the first time that everything was dependent on the digital world. Everyone was in their homes during the lockdown due to the COVID-19 spread. Most of the people were working from home. And everything was changed. Before COVID-19, everyone went to their office to work but due to this deadly virus, all people were working from home. In this pandemic, marketing was hit very hard. Every business was closed & there were many businesses which cannot work from home. So, the loss was very high. Not only for the companies but also for those who work in those companies. During the lockdown, digital marketing came up tremendously. Everything was available digitally. If someone has to buy some product they have to search for it digitally. They have chosen everything digitally. Now, most of the restrictions are removed by the government all over the world, businesses are coming back into the track. Marketing is starting in a new way. All are saying this as a new ”normal”. There are many things changed in the marketing as well as designing strategy. Here are some of the changes in the marketing and designing world post-pandemic: 1. Companies around the world targeting customers they already have. They are thinking that while bringing the new customers there are chances that old customers will stop purchasing your services. For that, they are trying to give everything necessary for a business to sustain itself. As well as making administrations and advertisement missions to focus on their new necessities, they likewise giving discounts to customers who had prepaid enrollments or were on auto-pay during the lockdown time frame. Marketing and designing is an area every company is looking upon. As this is the main area as per the business standards. If any business wants to sustain itself in the market they need to study marketing and design for their brand. Companies and their strategy The things above mentioned will definitely make companies’ cash flow slow, but loyal customers will start buying the products and marketing will commence effortlessly. For example, Uber started up a new offer known as UberSuggest free version. The company got a very good response from the people’s side. As they were appreciating the company and also some of them even purchased the paid plan as a gesture to thank the company. The main person behind this plan was Neil Patel. The main thing here is that the company was not worried about the money but they were enjoying the traffic on their websites. These are some of the things companies are doing to get back on track. 2. Everything Online Some companies are moving their base from offline to online permanently. In the lockdown, there were many restrictions, everything was shifted online. In the post-pandemic era, companies are updating their websites and giving them a new look. So, customers get attracted to their product. Marketing and designing is the best thing to be taken care in the online market. As there are things like website designing and marketing of products online. At this point, Draftss can help them by providing different services related to the websites. Unlimited graphic design services, Webflow, WordPress services are some famous services provided by Draftss. You can look on their website to know more about these services. All the services available on Draftss are at a nominal cost. Apart from this many companies are starting social media campaigns for home-based workers. They are trying to focus on economic trends. Marketing professionals are thinking that now is the best time to create an online presence like everyone is available online. They are trying to create marking tools. Here also Draftss can help. They provide many tools for marketing as well as for WordPress websites. 3. Deals and Offers This is something companies are targeting. Because everything is going back to its normal form. People will need products for their day to day life. Many firms are announcing offers on their products. They are making advertisements about offers and posting them on social media platforms like Instagram, Facebook. Also, companies have started channels on different social media platforms like Instagram. There are many tools they Are using to engage customers to their page. Draftss can give many services related to Instagram and website development. They are trying to gain back all the responses they have before the pandemic. Businesses are trying to set up marketing and designing strategies for getting back in the market but by proving deals and offers on their products. Many companies are also emailing their old customers about the deals they can get after buying their products. This is helping them in sales. These sorts of offers will help acquire new clients while likewise getting old ones keen on returning. This thought can work for various businesses like theatres, spas, exercise centres, and many more yet it functions admirably for ventures that have been hit hard by the COVID-19 are restaurants and travel, for instance. Companies are also offering membership deals to customers. For example, before the virus, Zomato and Swiggy were not that famous. Now they are providing membership to their customers. Also, the design of their applications and websites have been changed a lot. Other than that Zomato has also started a stock with the same name. These all things are making these brands more powerful as well as known to the people. In these areas, Draftss can help. They can provide details about the marketing as well as designing sector. If companies are thinking of making websites for their products and services. Draftss can provide them Custom Graphic Designs, Illustrations, Websites, Landing Pages, Dashboards, App UI/UX & many more. Conclusion From all these things it is clear that businesses are coming into the market with a new speed. They are not only trying to make a sale but are also providing good and genuine services to their

Marketing Campaigns That Failed Miserably Across The World

September 8, 2021

Marketing campaigns can fail many times. The main reason behind it is that you must be targeting the wrong customers. You haven’t done any research about marketing and the goal is unrealistic. These are some of the reasons marketing campaigns fail. There are times when one company thinks of a great idea, but when they implement it, sometimes it goes wrong and leads to the campaign’s failure. There are times when it is not in your hands. It also does not depend on how you have executed the idea. Sometimes the notion is not straight for the marketing campaign and is going to fail miserably. Nowadays, marketers are trying to think of new ideas, thinking about different ways to get potential customers. There is a war going on in the market over who will win the marketing game. The competition is very strong, and sometimes companies choose viral areas in digital media, which leads them to fail. It does not only happen to small brands, but also to big brands who commit huge blunders. It can lead to the failure of marketing campaigns. In the last decade, social media marketing has come into play at a very rapid pace. Every company is trying to lend a hand in social media marketing. But there are times when marketing campaigns have failed miserably due to some video or an advertisement related to religion, caste, or race. These things have caused many problems for the companies. Occasionally, people don’t like these kinds of advertisements. In many instances, the company has apologized to the market for all these things. These things make them meager in the market. The marketing campaign is generally for the betterment of the company’s success. It also helps with brand awareness. Digital marketing also plays a promising role in marketing campaigns. Worst marketing campaign fails of all time In the age of digital media, every eye in the market is locked onto a brand’s move. Not only for one time, but it is looked at every single time. Not a single step is missed by the people. Big brands do brand awareness campaigns but if the campaign is not good and related to something uneven then the market will not take it. At these times, big brands also struggle and get backfires by the people and from their competitors. So, sometimes marketing campaigns fail due to irresponsibility. Here are some of the examples of marketing fails: 1. Colgate Marketing Campaign You all know that Colgate is known for its toothpaste all over the world. You will be amazed that a long time back Colgate tried to make frozen food. And launched it into the market. This is a marketing campaign by Colgate. Now, for the last 50 years, people have been using Colgate on the bathroom shelves but suddenly they launched frozen food. They might have succeeded if their first product was not good. But they failed miserably. This led to many problems in the company that no one was buying their product. So, after some time they had to discontinue the new product. Here companies have to learn a lesson that if you are launching a new product then try to launch it with a new parent name. Separate the old product name with the new one. It will create a new opening in the market that very few people will know of the company’s old name. This will allow the company to gain new customers and become famous from the other side of the market. But take one thing in mind that many companies have that product only as of the main product which you have launched. So, it will be a difficult task to sustain in the market but if you get the flow then it is very easy. Related to all these areas, Draftss can help the company to start a new business from scratch. They provide unlimited digital marketing designs. It will help the company to get a start in the digital world. Also, there are many other services provided by Draftss which can make your website look nice as per your product. 2. Sony Marketing Campaign The marketing campaign is the kind of thing that sometimes creates a great influence on people but sometimes it gets many backfires. This happened with Sony, as when they made an advertisement related to their new white PSP device. The advertisement failed abysmally. It was a big mistake done by Sony. The theme of the advertisement was a white lady contrasted with an individual of color, addressing the new white PSP model’s ruling over the dark compact control center. While Sony didn’t plan to be bigoted, But the reality was that people were annoyed by the photos themselves. The worst thing here was that instead of apologizing to the people they tried to defend their advertisement. That created more backfires on the company. So, it is clear from this that big companies also make big mistakes. Companies have to learn a lesson that when they are very famous in the market then they have to be careful with every step they take. 3. Dove Marketing Campaign There was a time when the dove was featured in the positive body image “Real Beauty” campaign. As it featured real women in a positive light. It was also considered an empowering campaign. Truth be told, the mission has been running for a very long time and is generally noted as one of the best advertising efforts. The organization is endeavoring to assist with supporting a positive self-perception for ladies. Then, at that point, the company took care of business. In England, they delivered restricted release bundling intended to introduce different portrayals of female bodies. Their bundling contrasted ladies’ figures with unique, indistinct cleanser bottles. The bundling sent some awful messages. The delivery turned into a zinger and a wellspring of veritable worry on friendly stages like Twitter and Facebook. They just delivered seven unique shapes to look over, compelling ladies

Stages of Brand Recognition And How To Match With Them

September 3, 2021

During the early stage of a business, the company has to worry about brand recognition. Brand recognition and awareness are not only for big companies but also for small startups. So, building awareness about these things is very important for any company to grow in the market. To make an online presence, it is necessary to promote your products, and for that brand awareness and recognition are the main aspects. Building brand awareness is not a difficult task, but to do so, you have to give time, and also, you have to work on understanding the nature of marketing. It is the first stage in recognizing your brand. So, to do this, you need potential buyers. You will get potential buyers when you have a strategy to promote your brand and products using different methods like social media such as Instagram, Facebook, Twitter, etc. These things will give a great advantage to you, as apart from the offline presence, you will also have an online presence. Marketing will be on some other level if everything goes in the right direction. Brand Recognition as a term There are different levels in brand recognition that are related to the stages associated with it. These are named Brand loyalty, Brand preference, Brand recognition, Brand non-recognition, Brand rejection. The early-stage companies should focus on moving people from brand non-recognition to brand recognition. And after getting a response from the customers, your company will come into a mature phase where brand loyalty and preference will be there. It will take some time to achieve but after that, the level of marketing will achieve good boundaries. And while in the early stages brand rejection is something you don’t have to consider. During the early phases of brand recognition, you have to put your customers at the top level. If something goes wrong, you have apologized for the mistake. You have to show that they are everything to you. After this, customers will show their love for your brand and products. Why is brand recognition necessary for a company & why is it a valuable asset? Now, to know, you have to do all the things related to brand recognition. It is very simple that if your brand is known to people then potential customers will increase simultaneously. And this will create a chain reaction. If someone loves your product or knows the quality of your product. Then more customers will join with your company which will generate more revenue. So, to make your brand known in the market, brand recognition is a very important and valuable asset to your company. Also, to stand out in the market, brand recognition is necessary. Because you have to be different from all the competitors in the market, brand recognizing will help people, differentiate between better products. Brand Awareness also comes into play during the recognition phase. If brand recognition is the road then brand awareness is the route. So, while working on recognition, awareness is also a very important point. How will this happen? A powerful brand does not become without any hard work. It goes through many levels of understanding and dedication. To build a brand, it should have a purpose, mission, and vision. It will be built by understanding the nature of brand recognition. You have to create or define your brand as per the expectation of the customers. And if you can create better than the expectation then that will give a great effect on the customer as an overall concept. The main category here is consistency. If you are consistent then there will be no problem in your way. For example, consistent logo, fonts on your website, style of the written article should be preferable to read. Brand designs and the theme of the website should depend upon the product you are selling. Pictures on your website should be of high quality without any copyright issues. For all these tasks, Draftss can help you. They provide many services which will help you to create a superb website. Graphic Designing and web development are very important for a company. Draftss is here to help you. All the information is available on their website. The website which you have created should be easily accessible to people. It will create a flow and bring positive customers to your website. Every detail of your brand should be available on your website. Also, look out for WordPress websites. WordPress is very helpful to make your business famous with the help of blogs and other important things. Here, also Draftss can help you. Other than that, if possible, share a guideline document with your team, so that they will change things as per the standards. Different areas of marketing and business should have different people. So, make a good team for every work. What are the things necessary for brand recognition? There are many things which should be considered here. The first step is giving an overall style to your brand. Depending on the channel of your brand, you have to create a website for an online presence. And this will not happen with normal graphic design. You will need something extraordinary. For that, you have to consider graphic designers who can build websites for you as per your brand. Other than this online presence is very necessary for brand recognition. So, apart from the website, creating social media sites also have to be targeted. For that, different channels have to be created where you have to show your products with different styles. For that, you have to learn digital marketing and portfolio creation. WordPress is something very important for every brand to climb good heights. Articles about your products can be written on WordPress and also the graphic design is something linked to it. Draftss website has all these services available. You can get everything on the website very easily. Some of the important areas to be targeted are: Social Media Content Generation Email Marketing

Your On Demand Creative Team

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Your On Demand Creative Team

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AUTHOR

Sagar Chawla

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Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Sagar Chawla

Merchandise and Its Role in Brand Recognition

Graphic designing and the Marvel-DC Universe

Change In The Marketing and Designing World Post-Pandemic

Marketing Campaigns That Failed Miserably Across The World

Stages of Brand Recognition And How To Match With Them

Book Friendly Tour of Draftss.

Start your 7 Day Free Trial

Your On Demand Creative Team

4.8 out of 5 stars

Book
Friendly Tour
of Draftss.

Start your
7 Day Free Trial