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4 People You Need to Build a Brand for Your Business

One of the most important things businesses should have is a strong brand — and there are a lot of good reasons why this is the case. For one, the right branding strategy can build trust and legitimacy, as well as set you apart from all your competitors. A good brand also has the power to create emotional ties between you and your clients, increase business value, attract more customers, and boost employee pride. It is a difficult task to build a brand indeed.

Thus, to build one, a number of people and professionals with different skill sets and expertise are required. Some of the main aspects required to build a brand are digital marketing, analysis of your target market and segment, very smooth processes, and quite simplified management. But with everything in place, there’s one thing which no brand can afford to miss out on – great graphic designing!

In everything you do, visuals are going to play an integral role.

They help in catching the eye of the customer and getting the hold of the attention. Draftss can help you do away with just ordinary designs and let you have some great designs developed with an expert graphic designing and development team. With services so affordable and flexible, Draftss is open for all and has service which can cater to all the types of requirements and needs of the clients – from the simplest ones to the most complicated ones.

That said, brand identity encompasses everything that has to do with how your business is being presented to and viewed by the public. So, it only makes sense for businesses to see their brand as an ever-evolving aspect of their organization that must be updated regularly. There are many moving parts in the process to build a brand, and these all revolve around a strong core team. Here are some of the professionals you’ll need in yours.


A Digital Marketing Strategist

According to an article by Forbes, consistent brand presentation across all platforms can increase revenue by up to 23%. The world is shifting more and more towards the digital space. A great number of these platforms would include digital ones.

This is the reason why you would need a digital marketing strategist. The strategist can focus on increasing the visibility and likeability of your brand. These professionals can also help you target the right audience. They make it easy to engage with customers and increase brand credibility. It significantly contributes to making you an authority in your field. From brands starting with retail services as well as B2B services, digital presence, and promotion of that presence is definitely going to play a major role in the growth of your business and achieving the next milestone during the complete process.


An Analyst to Build a Brand

In this highly technological world, data is considered as the new oil — and it’s easy to see why. When analyzed effectively, data holds the key to better business decisions, which, in turn, can bring in better revenues. Data can be highly useful in knowing your customer. It can help you in designing a tailored service for a particular client or customer segment. You can refine it even further to make it effective and efficient. All of this can help in driving the most out of the information thus gathered from raw data. This is where a business analyst comes in – to process the data into useful information.

As one of the most in-demand careers in business administration, a business analyst’s job is to contextualize market, customer, and operations data to come up with key insights and actionable solutions to fit your business’s objectives. This makes them one of the most important puzzle pieces when making key decisions. These decisions can be crucial for your brand in particular and your business in general. Their role in growth is growing at a far greater pace than most other professionals in the country today. Data is gaining more power each day & the role is seeing a continuous increase in demand and importance.


A Graphic Designer to Build a Brand

When customers interact with brands, the first few things they see are your logo, product labels, promotional materials, digital content, and the like. So it would really be in your best interest to make sure that these things are cleverly designed. They are required to stick, stand out, and give off the vibe you want your organization to be known for. To get this right, you most definitely need not just a good designer but a great designer.

When looking for a designer, the factors you have to consider are experience, profile, testimonials, rates, and availability. If you plan on getting the services of a freelance graphic designer, you would also have to be extra meticulous and set the scope of your project.


A Brand Manager to Build a Brand

Your brand will include a million other things aside from the campaigns you are planning to employ. It will also include designs you want to represent your organization. To make sure that everything is in order and that each one of them is coherent, you would need to have a brand manager.

The brand manager will be the one who is responsible for shaping your business’ image and reputation. He or she will be the one tasked to collate all the relevant insights coming in. Insights might come in through data analysis, customer feedback, market research, and competitive analysis. The aim is to come up with a plan that will guide all marketing functions.



You can’t make it easier but can definitely enhance the experience of the complete process. Draftss helps its clients by offering a dedicated project manager to manage all of your tasks being handled at Draftss. With a team of graphic designers and developers, you get to have a project manager. A project manager can be your go-to person for all the issues & concerns, in case you have any.

Thus, these are the domain you need to dominate to build a brand. It makes a brand strong and powered enough to make an impact upon your customers. It also helps you to stand out from the crowd of businesses.


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Contributed by: JBray