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Suprity Das

Suprity Das✨ has personal and career experience writing articles, blogs, etc. for the last two years📆 . She is currently pursuing MCA 📚📝👩🏻‍🎓 from Asansol Engineering College🎓📋💼🏫 , West Bengal. She has a keen interest in coding👩🏻‍💻 and putting up opinions on topics 📰✒️ related to both technical and non-technical niches.

Advertising Through Pop Art

Advertising through Pop Art is one of the world’s largest art movements and is still used in design to this day. In this article, we will learn from one of the most recognizable styles of modern art and learn how to use pop art using famous pop art examples. We at draftss provide our clients with numerous graphic designs, landing pages UI/UX with code, and various other features for website development. If we are working with UX designs then it is useful to understand these terms. Draftss provides premium UX designs to its clients at a minimum cost. Pop Art emerged in the mid-1950s and 60s in Britain and America. When artists created works inspired by the realities of everyday life—of popular culture, hence the name. Artists such as Andy Warhol, Roy Lichtenstein, and Richard Hamilton questioned elitist culture and fine art traditions and instead used imagery and techniques drawn from mass media and mass culture. Here are 10 pop art examples and 10 ways to apply them to your design. 01. Play on the themes of consumption and materialism First up, let’s lay down a couple of the central themes of Pop Art. Whether it was an endorsement or critique of capitalism, artists depicted the affluence and abundance of postwar society with imagery that celebrated materialism. Consequently, Pop Artworks have imagery drawn from advertising and consumerism with prominent brand names and recognizable packaging. Sciencewerk’s visual identity for Basha Market draws on ‘Broadway’. And its array of colorful typographic and symbolic signs. Each one advertising a popular product or service for consumption. This set design by Adrian & Gidi has a cool Miami vibe and advertises a selection of cosmetics on offer at perfume shop Ici Paris XL. However, packaging and brand names are all recognizable. And elevates to protagonist status, sporting handbags, sunglasses, and shopping bags. 02. Use fame and celebrity culture The second theme of Pop Art is the obsession with fame and celebrity culture. And surely little has changed today. Hollywood, movies, television, magazines, and newspapers were booming, and as Andy Warhol declared, “In the future, everybody will be world-famous for fifteen minutes.” Certainly fame and celebrities, like everything else in the 1950s and 1960s, were something to be consumed. However, it’s evident in the Pop Art representations of celebrities like Marilyn Monroe and Elvis Presley. East meets West on this cover of Vogue Italia. It’s clear to see where Steven Klein got his inspiration from, reinterpreting. And almost recreating—Warhol’s iconic image of Marilyn Monroe. Warhol’s Marilyn Monroe series also inspired this cover of Tatler magazine, which features four images of Kate Middleton in bright, saturated colors. Is that because the public just can’t get enough of the Duchess of Cambridge? 03. Borrow from mass media With fame and consumption so heavily promoted in the postwar mass media, artists turned to them for inspiration and reference. They borrowed physically and aesthetically from visual sources such as television, magazines, and comic strips, and created work that incorporated magazine pages, were rendered like comic strips, and featured images of recognizable products and people.  This political poster by Michael Hendrix uses an image from a magazine or newspaper—its grain visible—overlaid with a ‘Make America Great Again’ hat, the catchcry of Donald Trump. It’s certainly not the picture of “Hope,” Shepard Fairey’s portrait of Barack Obama, which also draws on some Pop Art conventions. Alexandra Bruel was commissioned by the British version of Vogue to create a pop art-inspired jewelry setup. Alexandra Bruel also borrows from mass media visual sources, and in this case, it’s Pop Art. This set design for British Vogue features models of Warhol’s Campbell’s Soup Cans to showcase the glittering jewelry. This serves to break down the barriers between high culture and low culture. 04. Showcase ordinary objects Artists incorporated and created images of objects that were banal, commonplace, and ubiquitous: Items on people’s weekly shopping list, products found in the back of a pantry, and tools stored in a cleaning cupboard. This elevation of everyday objects to high art status subverted cultural hierarchy and commented on art’s role as a commodity. In doing so, artists like Andy Warhol elevated everyday objects to museum status. The commonplace burger has become a gourmet offering in recent years. However, this visual identity by Kissmiklos captures that transformation as well as contrasting high culture and low culture references. It has everyday images of burgers and soft drinks, plus a logo rendered in the style of Louis Vuitton, laid out in a pattern à la LV. Erin McGuire transforms a can of Coke Zero into a piece of pixel art by borrowing aesthetically from two visual sources. The first is the popular 1980s video game Space Invaders. The second is pixel artist Invader who leaves his mark on spaces throughout Paris. 05. Enlarge and repeat objects Andy Warhol is famous for taking familiar objects and turning them into pop art, like this Campbell’s soup cans To drive home the theme of consumption and the point that art may borrow from any source, artists satirized everyday objects. The result was commonplace objects enlarged to gigantic proportions and repeated for visual effect. This playful and interactive packaging for sugar-free chewing gum by Hani Douaji has a mouth that takes center stage. And it’s large enough for the individual pieces of gum to appear like teeth. Wei Yi Boo’s campaign for Chupa Chups not only repeats the image of the iconic lollipop, like Warhol’s Marilyn Monroe series. But it also draws on characters from popular culture. Each Chupa Chup represents a different cartoon including Mickey and Minnie Mouse, Where’s Waldo, and the Super Mario Bros. Conclusion With saturated colors and bold outlines. Their vivid representations of everyday objects and everyday people reflected the optimism, affluence, materialism, leisure, and consumption of postwar society. Pop art is known for its bold features and can help you grab the attention of your audience instantly. Whether you are creating a poster or a social media graphic. You can try out draftss for premium quality services on

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Illustrations in Packaging Designs

As the year draws to a close, we’re looking forward to the new illustrations in packaging designs trends that 2021 has in store for us. At first glance, they look pretty different from each other. You’ve got simple geometry right alongside super-detailed ink drawings and fleshed-out characters. But there’s actually a cohesive theme here, and that’s a pivot away from packaging design. That immediately reads as “commercial” and toward packaging that feels like art. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. This year, we saw just how critical eCommerce is to our everyday lives. That’s not changing anytime soon. With e-commerce, you lose the experience of walking through a store and experiencing a curated brand ambiance. Something even the most immersive website can’t compensate for. So packaging designers and business owners are upping the ante to deliver a piece of branding right to your door. The goal isn’t to replace the in-store experience. But to meet consumers where they are now and where they’ll be in the future. It’s all about creating a new, more immersive brand experience through the unique packaging trends of 2021. Here are the biggest packaging design trends for 2021: Tiny illustrated patterns that reveal what’s inside Patterns and illustrations can be so much more than just embellishment. They can reveal what a product is all about. In 2021, expect to see a lot of intricate patterns and tiny illustrations on the packaging. And expect it to be doing one specific job: giving you a hint about what’s inside. These illustrations are often simplified or abstract. Giving you more of an artistic rendering of what’s inside the package than a literal look at the product itself. For example, instead of a photo of actual tortilla chips, a chip brand might decorate its bags with a triangle pattern that’s reminiscent of tortilla chips. In 2021, expect to see packaging design that uses small illustrations and patterns in whimsical ways just like that. Intricate patterns like Gstar’s design for Nourish or the cute, minimal popcorn pattern by Cime show. You everything you’re getting without overwhelming you with a complicated, overwhelming image. The authentically vintage unboxing experience Vintage-inspired packaging has been a trend for a while now, so what’s different about it this year? The fact that the whole unboxing experience looks so authentic, you’ll think you traveled through time. In 2021, you’re not going to see a bunch of generically vintage-inspired packaging. You’re going to see packaging that has an authentically old-school look and feel that is taking things further by creating a completely immersive experience. You’ll come across packaging designs that look almost indistinguishable from something your great-grandmother would have used, transporting you to a different moment in time. That means going beyond logos and labels and encompassing the whole brand experience, making use of vintage-inspired textures, bottle shapes, materials, outer packaging, and imagery choices. It’s no longer enough to give a package a few fun retro details. Now the package itself feels like it was plucked from a shelf that was frozen in time. Hyper-simplistic geometry Another one of the packaging trends we’ll be seeing a lot of in 2021 is designs that make use of extremely simplistic, yet bold geometric concepts. We’ll see bold geometry with neat lines, sharp angles, and expressive colors giving packaging designs an edge (literally). Much like the pattern trend, this trend gives consumers a sneak peek at what a product stands for. But unlike patterns and illustrations, which depict what’s inside the box, these designs are abstract to the extreme. ​It may seem simple at first, but it’s an incredibly impactful way for brands to make a statement and leave a lasting impression. Packaging dressed in fine art In 2021, expect to see lots of packaging designs where the packaging itself is a piece of art. This trend is mostly gaining momentum with high-end products, but you could see it on mid-range products too. Designers are drawing inspiration from paintings and paint textures, either playfully integrating them into their designs or making them the focal point. The goal here is to blur the line between packaging design and fine art, demonstrating that anything. Even a bottle of wine that will eventually end up in the recycling, is beautiful and unique. While some designers like to draw inspiration from the old masters (like the cheese packaging above). This trend largely draws from abstract paintings and fluid painting techniques. The texture is key here, and packaging designers are emulating the kinds of textures and effects you’d see on a long-dried oil painting or a freshly-poured resin painting. Technical and anatomical ink drawings Seeing the theme yet? Overall, 2021’s upcoming packaging trends feel way more “art gallery” than “commercial graphic design.” Alongside bold geometry and tactile textures. You’re also going to see a lot of your favorite (and soon-to-be favorite) products packed up in designs. That feels like they were pulled right out of an anatomical illustration or engineering blueprint. Perhaps it’s because 2020 forced us to slow down and reevaluate what’s really worth doing. Maybe it’s a response to the years that minimalism reigned supreme in packaging designs. In any case, prepare to see more designs with incredible detail that look and feel like they were sketched and inked by hand for an ancient (and sometimes surreal) science publication. Organically shaped color blocking Color blocking is nothing new. But color blocking in blobs and blips and spirals and dips? What separates 2021’s organic color blocking from previous color blocking trends are the textures. The unique color combinations, and how much the blocks vary in shape and weight. These aren’t clear, straight-edged boxes of color that make perfect grids and clean lines. They’re uneven, unbalanced, freckled, and dappled collages that feel inspired by an eclectic flower garden or a dalmatian’s coat. They feel real, they

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