Emails. One of the most used digital functions capable of driving revenues worth millions when used right. If you crack the code to good emails, you’re going to be looking at a revenue of $32 for every $1 being spent! That’s a direct 32x jump, allowing you to place your bets on strategies that can grow your company a lot on digital. Companies ask a lot of questions today to email specialists (yes, that’s an actual role and it’s pretty legit) and you need to be capable of answering them if you’re a smart email designer, these questions can vary from “Has this worked for another brand?”, “Where did you research this before setting it up?”  and so much more! If you’re seriously looking to delve into the world of email marketing, you must be prepared to answer these questions and discover your email strategy. Email strategies help in putting your customers in perspective with regards to their actions on your site. It gives you a breakdown of how they behave with your brand and makes it easier for you to market by segregating your most loyal customers to one-timers. Think smartly, and you’ll be able to get a lot of revenue from your customers over the long term and build a sustainable business model for digital.  Why Do You Need an Email Marketing Strategy? Emails have grown over the years to become one of the more preferred ways in which marketers reach out to customers online. With digital marketing growing over the years, finding out unique ways to retain or gain a new customer online is an ever-growing challenge. The stats back this up as well – 93% of marketers in the B2B market using emails to distribute content. There are plenty of other ways like social media marketing for example, which have evolved over the years. But email marketing is still seen as the best way to sell on digital. Close to 40% of B2B marketers claim that email newsletters are critical to their business, and they depend on emails to get their revenue online. Good emails can influence behavior as well, with 59% of respondents saying their purchase decisions are influenced by the emails they receive. Having a sound strategy can make a massive difference to the way people view your brand, and over time, they would love to purchase from you as well.  By reaching out over email, you also come across as a polite brand that does not advertise via phone calls, which can be seen as intrusive. If your audience is genuinely interested, they will respond and via their actions, you will be able to confirm their interest and have future transactions as well.  When you’re planning out your email strategy, you must know what kind of a template you’d like to proceed with. This could set a precedent for your future emails as well, so do spend time deciding on a good one! Text-Based or Image-Based Email? This is an interesting debate that has a lot of supporters for either, so deciding which one you’d like to go with requires a decent amount of research and trial and error. If you’re going for either, you need to know about its advantages and disadvantages. Text-Based Email Getting a good text-based email is important because it gets your message across faster and can be downloaded sooner as well. A lot of email brands use rich text with minimal images, and it works excellent to their advantage.  We suggest that if you’re a newbie to the mantra of email marketing, you should opt for a text-based email first before treading onto image-based emails. This is because text-emails take less time to download and don’t require your email to go through a spam filter which can be hard with images. However, with text-based emails, the designs need to be formatted appropriately to ensure that it doesn’t look too plain either. If it does come across as dull, then people might end up deleting your email and sending you to spam as well.  Image-Based Email Images-based emails are popular because they can visually represent what your message is. This makes it easier for the customer to understand certain aspects of your email while being more visually appealing than the text-based ones.  However, having an image-based email makes it harder for spam filters to let it through because it fails to decipher if it is spam or not. In addition to this, certain customers don’t usually download images, thus rendering your efforts as futile. Basic Pre-requisites for Nurturing Your Social Media Audience Effectively You can generate leads but also keep customers interested if you satisfy a few pre-requisites to nurturing social media audiences.  This is all you need – Relevant E-mail list: You can segregate your customers into smaller lists that are based on specific action points which include “Add to Cart,” “Products Viewed”, and more. These parameters indicate how a customer interacts with a product and also what influences their behavior. With a relevant E-mail list, you will be able to generate better results via pinpoint targeting.    Good content: No matter how much you spend on E-mail marketing your content is ultimately the king. It is the crux of all your efforts and requires you to truly create content that delights the customer. Form a good creative team and over time, create emails that stand apart from the rest.    High-converting templates: Templates available online make it easier for you to design a stunning email. This is because these templates have a track record of being successful. So, create emails that have a higher chance of converting into a successful transaction for you and your brand.  That being said, finding the right template requires a decent amount of research. Luckily for you, we’ve got some of the best templates shortlisted. Choose from over 1,500 templates that have a proven track record of success and fill it with some great content.  To understand how to use these