AUTHOR

Suprity Das

Suprity Das✨ has personal and career experience writing articles, blogs, etc. for the last two years📆 . She is currently pursuing MCA 📚📝👩🏻‍🎓 from Asansol Engineering College🎓📋💼🏫 , West Bengal. She has a keen interest in coding👩🏻‍💻 and putting up opinions on topics 📰✒️ related to both technical and non-technical niches.

How To Make Use of Multimedia Content

As the amount of online content continues to explode, consumers’ attention spans are diminishing. Adding multimedia content can help separate your message from the hordes of other messages bombarding your prospects. It can also help you target specific audiences and increase the long-term visibility of your brand. Creating a rich mix of photos, videos, and social media also enables digital marketers to engage and initiate ongoing dialogue with prospects and customers. Draftss has also helped its clients develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check out our website at draftss. What’s more, the algorithms of search engines and some social media networks give extra weight to multimedia when determining the priority of information to display. Leveraging all types of multimedia helps brands tell their stories in an engaging, visual, and dynamic way that more easily captures the increasingly short attention span of readers. Few tips on how to integrate multimedia into your brand’s content marketing strategy Be Visual Content sharing is becoming increasingly visual, as evidenced by the exploding popularity of social networks, such as Pinterest, Instagram, and Vine. According to Track Social, posts on Facebook that include images get 120 percent more engagement than text updates. Add a Photo to Your Press Release Distributing an image along with your press release results in a wider reach than if the release is sent alone. According to PR Newswire, press releases that include multimedia assets—photos, video, or download files—generate up to 9.7 times more views than text-only releases. Strategically Place Images It’s all about placement when you’re adding images to content. Increase the chance of your news getting picked up by search engines by placing the image at the top of the page and as close to the headline as possible. Think of YouTube as a Search Engine Why? Because it is. YouTube is now the world’s second-largest search engine, and the number of companies with YouTube channels has increased by 39 percent in the last year. So be there or be square. Make Them Laugh One of the trends in video marketing is the use of humor to share your brand’s message. Good examples are using comics or memes. Memes, which help tell a story in a condensed way, are not only fun but can be used to share quotes or a customer case study by including a quote, photo, or brand logo. Spread Your Message to Fan’s Friends Facebook can give your content legs to cross over to new audiences. For example, when a fan of your brand likes videos you post directly to Facebook, your page will appear in that person’s Newsfeed, opening up your content to all of their friends. Pitch on Vine Sure, it’s challenging to encapsulate an engaging PR pitch in 6 seconds, but ambitious marketing folks are jumping on board and using Twitter’s Vine app to create elevator pitches that quickly engage viewers with product demos, presentation clips, how-to video segments, and “sneak peaks” of longer videos. Customize Content for Different Social Channels Don’t try and use the same message on all social channels since audiences differ. The goal should be to establish a presence on each social networking site and maintain it by offering interesting and valuable content to keep people coming back. Keep it Short Using video to tell your story helps you convey a tremendous amount of information engagingly and interestingly. But you’ll want to keep them short—preferably under 2 minutes. People watch videos (even B2B videos!) to be entertained, so keep them tight to help retain your audience. Make Your Content Mobile-friendly People want content that is quick and easy to consume anytime and anywhere. So the content you create needs to be able to be viewed everywhere on any device (laptops, iPads, smartphones, etc.). Be sure to load your content on your devices before releasing it to your audiences. Tips for managing multimedia on your website Multimedia is a great way to engage your audience with your content. But before jumping in, there are a few things worth keeping in mind as you create your next article, web page, or blog post. There are a few points we must keep in mind on how to manage multimedia on websites as well. Be aware of accessibility issues One of the downsides of using multimedia is that it’s not always accessible to people who may have issues such as low vision. Accessibility tools have trouble deciphering images or videos. So you must aim to comply with web accessibility standards so that your content doesn’t exclude people. Be aware of how your users access your website Large file sizes and video may hurt your mobile users, who may be relying on mobile data and smaller screen sizes. If your website isn’t designed to accommodate mobile devices. Your videos and images may not work properly. Test them out before publishing. Be aware of copyright and licensing This is particularly an issue around images. Just because you can save an image from Google doesn’t mean you have permission to use it. Always check that you have the right license to use an image, photo, or video before publishing it, or you may face infringing on someone’s copyright. Rich media should always be an add-on to your website, as there will be some people whose computers or internet connections don’t allow them to see video or listen to audio.  Conclusion Multimedia represents various types of media content, used together. If we have text with pictures, we have multimedia. If we add a video, we have multimedia too. The use of multimedia in websites has helped the evolution of the Internet a lot since it gave web designers a job and made the web pages much more interesting for everyone. And with today’s connection speeds, we can all enjoy much better-looking websites, which are also rich in media content—you can watch a video directly from the site without the need to

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multimedia content for marketing

How to Use Multimedia Content For Marketing

Multimedia, such as content for marketing mobile, live casting and podcasting, photo, video, and file sharing, can spread the word about your company. It also helps to build brand awareness in a very unique and powerful way. This particular type of social media also can go viral quickly. Hottrix, the Las Vegas, Nevada-based iPhone app creator, became one example of a breakthrough success story. When their iBeer app, which simulates chugging a mug of beer on the iPhone, became one of the most downloaded apps repeated in 2008 and 2009. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. “However, the ability of these technologies to facilitate communication between your small business and employees. Your customers and potential customers is tremendous”, says Keith Nissen, principal analyst at the Scottsdale, Arizona-based market intelligence firm, In-Stat.  “When you think about [multimedia platforms] and what that’s all about. Tt’s about being able to communicate mass marketing messages to the device of choice on-demand,” says Nissen. “I think what’s more interesting is how these tools can be used in conjunction with other multimedia tools. To support the business–the marketing, the sales, and promotion of their products and services. To me that for a small business, is probably more important than internal communication.” Here’s a look at some of the most effective ways to leverage media, such as photos, podcasts, videos, and other types of mobile marketing. How to Use Multimedia For Business Marketing: Sharing Photos With Your Online Community Several online communities exist to upload and share photos over the Web. Many small businesses have learned to take advantage of these services to market their products. Here are the most common photo-sharing marketing strategies.  Offer real-time incentives – Twitter’s TweetPhoto will automatically enable you to publish photos to your Twitter and Facebook accounts for free via mobile and Web platforms. Who needs 140 characters to describe your business when a picture is worth 1,000 words? Tweet pictures of discounted and new items or offer exclusive incentives.  Join like-minded communities – At no cost, Yahoo!-operated Flickr provides a useful platform for photo management and sharing. “The first thing that I tell people is that Flickr is not just a photo storage place,” says Matt McGee. Independent online marketing consultant of the Tri-Cities, Washington-based, Small Business Search Marketing. “It’s a very active community centered around Flickr groups”.  Drive traffic to your website – Pink Cake Box, a gourmet cake shop located in Denville, New Jersey, began using Flickr in 2006 to build brand identity. Co-owner Jesse Heap says that Pink Cake Box’s website receives about 300,000 unique users each month. Roughly 10 percent of those visitors are from Flickr, where the company posts photos of interesting or extreme cakes. How to Use Multimedia For Business Marketing: Hosting Videos and Webcasting Sharing videos over the Web is another great resource for small businesses in establishing a social media presence, particularly because of how many people are tuning in.  The equipment – Very small businesses can buy a webcam or camcorder, wireless microphone, and simple video editing equipment such as Sony’s Vegas Movie Studio or Final Cut Pro 7. However, a webcam limits you to filming yourself sitting in front of a computer, and that’s not very exciting, says Peter Brusso, an Anaheim, California, podcasting producer and technology marketing consultant. Instead, invest in a camcorder, preferably a “three-chip” camera that uses three computer chips to separate colors, which results in a higher quality picture. Hire someone – If you have a bigger budget, hire a professional. Prices run from $1,000 to $15,000, according to podcast industry sources. Employment attorney Helene Wasserman created a video podcast called Employer Help cast two years ago to market her work as a partner with Ford & Harrison LLP, a Los Angeles law firm. If you’re trying to market yourself as having a very professional business, you want to put your best foot forward. The show – You could have the best-looking video around, but it wouldn’t matter if you didn’t do something interesting and consistent, says blip.tv’s Kaplan. For webcasts, stick to a regular broadcast schedule, whether that’s once a day, week, or month.  Hosting and marketing – Once you’ve got a video in the can, upload it for free on YouTube where it can be viewed by anyone. Webcasts can also be uploaded to free or paid to host sites such as iTunes, or Libsyn. Wasserman’s podcasts appear on blip. tv and iTunes and cover workplace issues such as job sharing, corporate culture, and managing a multi-generational workforce.  How to Use Multimedia in Podcasting Podcasts have become such a popular marketing tool for sole proprietors and small businesses that a small army of professional producers is out there waiting to help. Here are 9 essential steps a company needs to get started: Do some homework – The best way to learn about podcasting is to listen to podcasts, says Peter Brusso, an Anaheim, California, podcasting producer and technology marketing consultant. Visit directories such as RSS Player or Libsyn and look for podcasts with a similar style or subject to what you want to create, Brusso says. Decide on a topic – Podcasts could focus on a company’s products or services, an industry, or management or professional issues. Whatever the topic, make sure it’s related to a company’s business in some way, says Sallie Goetsch, proprietor of The Podcast Asylum, a northern California podcast producer and consultant. Gather your tools – Producing a podcast requires: A microphone, digital audio recorder, or USB headset to record podcast episodes  Computer with a sound card and high-speed Internet connection Audio recording and editing software, either licensed software or free open-source programs such as Audacity. Build a backlog – Before going live, build up a catalog of a dozen or more episodes. Coming up with ideas is easy, Brusso says. They can spring from talking to

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Reason Why Python Is Better Than PHP

The reason why Python is better than PHP, is eventually is a debatable topic. I know few of us will not agree with me on this topic. Yet, I hope this article will somewhat help you to break the ice between Python and PHP. The modern market is filled with different tech and practice sets to give businesses the edge they need to grow globally. Server languages are amidst the top factors playing into the growth of a business. Although integrating server-side languages is great, choosing the best server-side language is still a confusing question. However, we at Draftss also provide some unique designing features for your website, logos, banners, etc. You can try out our free services for 7 days on monthly and quarterly plans.  The top server-side languages available in the market in 2021 are PHP and Python. Thus, questions like PHP vs Python, Python or PHP, web app development procedures businesses cannot cope with the growth which is better than PHP vs Python, are common. While PHP has seen massive growth recently, Python is not anywhere behind it.  With 30 years of experience riding on its back, Python is a force to be reckoned with, PHP is still preferred by numerous businesses. Getting confused between Python vs PHP is natural, so here we will show you how Python development is ideal for businesses. How has Python & PHP been performing? Although PHP has been the most popular website development language, over 55% of businesses have stopped using it. It is evident that PHP used to be the ruler of the industry, but with time its relevance has been going downhill. On the other hand, Python has been steadily growing at a rate of 27% in the UK and US markets. In case these statistics have not helped you choose between PHP vs Python, the given comparison would: According to a recent survey, we have found that maximum users are coming up with queries related to Python. Hence, this shows the usage of Python is much more than any other language. the numbers are increasing daily. Deciding what to choose between Python vs PHP is tough, but the comparison will help you decide: Level of Security  Security has emerged as one of the most crucial aspects of any web-related activity, and the same is true for web app development. Experts believe that cross-site requests forgery, scripting, and SQL injection are among the most important web app development procedures businesses cannot cope with the growth  However, both PHP and Python are open-source platforms, raising questions in regards to their security. But it is Python that takes the cake for being a crowd-favorite when it comes to backend development.  Even organizations like the CIA have used Python in their security practices while PHP has run into some security mishaps in the past. With that out of the way, it is pretty clear that Python takes this round. Time to Market The window to develop a product and market has been shrinking over time, and nowadays businesses do not get enough time to afford any delay. Building an MVP is the need of the hour and every organization should build it as soon as they gather the required funds. That is why you must choose the best development language for building the web app. You need quality third-party libraries, packages, and modules for wrapping up the project ASAP. Python can facilitate it all in one go, so there should not be any second-guessing its efficiency. Performance Capability If your ventures engage digitally, then performance is one of the key factors in success. Studies have shown that users leave a site if it does not load in under 3 seconds. Thus, it is pivotal for your platform to be efficient and robust to function impeccably. Python is indeed both robust and quick. The JIT technology makes the compilation process much simpler, as once the necessary files are compiled, they do not need to be recompiled. In contrast, the earlier versions of PHP were not impressive. However, the PHP 7.x version changed it all. Now with the power of Zend Engine 3.0, PHP is at least twice as quick as before. Therefore, the round goes to PHP. Flexibility and Scalability Every business wants its products to succeed, but businesses cannot cope with the growth when it happens too well. Therefore, your products need to be scalable and dynamic enough to meet any amount of consumer demand. When it comes to flexibility and scalability, Python offers top-notch ML and AI competency. This is evident with the example of Instagram as its choice of Python made it what it is today. Even with the skyrocketing growth of Instagram, the social media giant has always kept up. On the other hand, PHP is rigid and cannot compete as well in the modern market. Therefore, it is Python that takes the win in this round as well. Versatility Gone are the times when website applications were merely used as information portals. Nowadays, both businesses and consumers are using the apps for several purposes. Therefore, the platforms need to adapt as well. With Python, you can use different plugins both online and offline to perform routine tasks. The amount of libraries offered by Python is vast as well. As these libraries can help in different ventures, the need for versatility is fulfilled. Conclusion Both PHP and Python are some of the most popular web development languages on the web. So it is natural for people to juggle between the two. The blog has tried to shed some light on both tech’s pros, and it is clear that Python stands out. Other than performance, PHP does not have anything over Python. So if you are opting for mere performance, then go for PHP, otherwise, Python is your go-to. You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, Landing pages,

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Top Features & Trends in Mobile App Industry

Top Features & Trends in Mobile App Industry

The top Features & Trends in the Mobile App industry are evolving at a break-neck speed and to survive and thrive in this digital Darwinian era, you have to get acquainted with the changing mobile app development trends. However, we at Draftss also provide some unique designing features for your website, logos, banners, etc. You can try out our free services for 7 days on monthly and quarterly plans.  According to a survey report in 2020, it states that by 2023 mobile will be the key to digital media success and one of the mobile app development trends in 2021. Today, mobile is fundamentally transforming business models, operating models, and marketplaces, at a surprising rate. By the year 2021, mobile app market revenue will expect to reach $693 billion. Mobile Wallets feature in mobile app Given the ubiquity of smartphones and users’ intent towards moving to smartwatches, mobile wallets such as Apple Pay and Google Wallet. This will definitely drive purchasing through 2021. Thus, the demand for mobile wallet apps will be on the rise throughout the next year. According to a report, the mobile wallet transaction value reached $4,296 billion in 2018. And by 2022, this value will reach a whopping $13,979 billion. Big brands like Samsung, Apple, and Google are making use of mobile wallets to serve their users with a secure and convenient platform for money transactions and bill payments. The top Features & Trends in the Mobile App industry are thriving hard to sustain the competition in the market. Machine Learning (ML) and Artificial Intelligence (AI) Everyone is aware of the famous mobile application, FaceApp, which rose to fame overnight because of its brilliant use of Artificial Intelligence (AI). It adds filters to a user’s photo to show what they would look like when they are older, younger, etc. AI and ML have been amongst the top mobile app development trends for the last few years in a row. Recently, popular mobile apps like Replika, Cortana, and Google Assistant have dug their heels further deep in this field to see a ray of success. In fact, when Deep Learning joins hands with ML, it can do wonders for mobile app development projects by providing valuable data and real-time analytics. The global ML industry, growing at a CAGR of 42 percent, will be worth almost $9 billion in the latter part of 2022.  In fact, Apple, at the WWDC 2019, also welcomed Core ML 3. The latest version of its machine learning model framework is designed to help iOS developers embed AI smarts into their apps. Thus, this year, get deeper into these technologies and get acquainted with their features properly and of many of its components. The Rise of Chatbots in mobile app More than 50% of buyers want more do-it-yourself (DIY) custom service tools to expedite making an online purchase. And chatbots are a perfect way to extend that sort of customer relationship management. In 2021, the integration of chatbots to mobile apps will escalate from being fairly rudimentary to a fierce level. As of date, there are approximately 2.5 million apps in the Google Play Store and about 1.8 million in the Apple App Store. However, you will be amazed to find out that there are just a few apps that have deployed chatbots to facilitate better UI/UX services. One of them is Starbucks. They released an app called ‘My Starbucks Barista’ in which you have to tell the app the kind of coffee you want, and it places an order for you. With 80% of enterprises expected to use chatbots by 2021 and users appreciating quick and precise answers. It is a real business opportunity to integrate a chatbot into your mobile app — one of the important mobile app development trends to look for in 2021. Augmented Reality (AR) and Virtual Reality (VR) ‘Pokémon Go’ may have been a temporary storm on the eastern seaboard, but AR and VR are here to stay. AR and VR technology one of the top mobile app development trends. Aren’t just prepping and increasing the high-quality gaming applications. They are also being actively taken up for several other use cases. We recommend you to briefly pause here and run a Google search on ‘Great White Shark’ on your mobile device to interact with a great white shark just in front of you. The technological giants like Apple and Google are already innovating tons of new use cases using AR. For example, Google is about to introduce a new AR feature for Google Maps. This would provide people with directions from their camera phones in real-time. Thus, in 2021, AR integration will be one of the essential mobile app development trends that would be shaping the mobile industry by creating a seamless experience for users. IoT-Enabled Mobile Apps features A network of smart gadgets connected is known as the Internet of Things. Brands like Amazon and Google have fully utilized this technology and strengthened the competition. In IoT by introducing the “Echo” line of devices and Google Home Voice Controller respectively. Moreover, Google’s move to acquire wearable company Fitbit for $2.1 billion and its collaboration with Nest. A Home security camera manufacturer is an indication that the company is moving fast to use the IoT. Continuous supply chains in retail, smart homes, and savvy health insurance plans are no more stuff of sci-fi. But have come to life in reality. With the increase in demand for IoT gadgets and systems, the demand for IoT-enabled apps too will increase simultaneously; thus, included in our list of the top mobile app development trends 2021. Conclusion A zillion mobile apps are already present in the Google Play, Apple App Store, Windows Store, and Amazon App Store. With all these mobile application development trends. The top Features & Trends in the mobile app industry will continue to expand at a rapid pace. Thus, to stand out in the highly competitive mobile app development space. Business leaders need to stay abreast with the latest trends and technologies. The emerging

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