This Justworks pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Basic” and “Plus” tiers are clearly labeled and visually separated with distinct colors.
- Employee Size Selection: The “How many employees do you have?” section with selectable ranges is a great way to filter pricing based on user needs.
- Consistent Layout: Each tier follows a consistent layout with descriptions, pricing, and “Show/Hide Details” options.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly “Per employee” prices are clearly displayed.
- Show/Hide Details: The “Show Details” and “Hide Details” options provide a way to see more information without cluttering the main view.
- Color Coding: The use of distinct colors for each tier enhances visual separation.
- Informative Headline: The headline “Justworks PEO Plans” and the sub-headline clearly state the value proposition.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the core difference (access to medical, dental, and vision).
- Feature Progression: The “Plus” tier builds upon the “Basic” tier, making it easy to understand the added value.
- Quantitative Differentiation: The differences in monthly prices provide clear quantitative differences.
3. Transparent Pricing:
- Clear Pricing Information: The monthly “Per employee” prices are clearly stated for each tier.
4. Addressing Different User Needs:
- Basic Needs: The “Basic” tier caters to businesses needing core payroll, benefits, HR tools, and compliance.
- Comprehensive Needs: The “Plus” tier caters to businesses needing access to comprehensive medical, dental, and vision benefits.
- Employee Size Filtering: The employee size selection allows users to see relevant pricing based on their company size.
5. Strategic Use of Information:
- Benefit-Oriented Descriptions: The descriptions focus on the key benefits of each tier.
- Clear Call to Action (Implicit): The “Show/Hide Details” options act as a call to action to learn more.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
